Page load time has an outsized effect on site performance, visitor experience, and even SEO. Studies by Google have shown that the likelihood of a user bouncing from a site increases 32% as page load time increases from one second to three seconds. And 53% of mobile visits are abandoned if the site takes longer than three seconds to load.
Page speed is also a critical factor in influencing how popular search engines, like Google, rank sites in search results, so it pays to keep your site running smoothly and free of clunky tech that noticeably dampens performance.
One of the biggest culprits of high latency is the collection of crawlers, tags, and integrations that publishers use to facilitate and measure digital marketing and advertising programs. While these tracking integrations offer the prerequisite functionality to measure performance, monetize inventory, and segment audiences for advertising purposes, they often add unwanted weight to the page, which drives up script evaluation and CPU time.
Oracle understands this challenge, which is why we’ve released an update to our header tag that collaborates with our new feather-light creative wrapper to deliver rich analytics and intelligence solutions without sacrificing site performance. Our mission is to help customers measure every impression with the full suite of Oracle Moat Analytics so they can improve performance across the scope of their campaigns and media inventory.
The easy-to-implement, lightweight creative wrapper works seamlessly with Oracle Moat’s proprietary header tag to help publishers grow revenue by improving website performance, page load times, and overall visitor experience.
“The drive to innovate is the key to the remarkably strong partnership we have with Oracle Moat. Improving our overall website performance with significantly lighter weight measurement tags is just one way we’ve been working together to provide the best possible customer experience. Since migrating to the new header tag system, we’ve experienced an 11% boost to our site’s overall speed, which equates to a 2-second perceived improvement in mobile performance— all while maintaining the same level of Oracle Moat accuracy. Given the number of variables involved in our typical page-load, these results are impressive!” -Matthew Pferschy, Director, Ad Operations | The Business Journals
Read our FAQs below to learn more.
The header tag is now able to unlock advanced Oracle Moat Analytics solutions a la carte, all through a one-time implementation. The updated header tag can enable:
No! The Oracle Moat team has built proprietary code that allows the updated header tag to remain around the same size and weight (~70-90KB), despite the added solutions and code enhancements.
The lightweight wrapper code (~1-3KB) is essentially the same type of wrapper as the standard Oracle Moat JS wrapper (~90KB); however, it works in collaboration with the one-time implemented header tag on the page to conduct measurement. The lightweight wrapper code will replace the existing standard Oracle Moat JS wrapper code.
With the lightweight creative wrapper that works seamlessly with the updated header tag, you can continue to receive the same rich data and insights related to your display inventory without compromising on page performance.
The new, lightweight wrapper code simply replaces the existing creative wrappers on ad slots running across a publisher site. The lightweight wrapper finds the ad slot, gathers basic information about the ad, and passes on the Oracle Moat measurement capability to the header tag on the page.
Essentially, the header tag is now responsible for measuring Oracle Moat Display Analytics with the same level of sophistication publishers are accustomed to—including some exciting enhancements to the overall code.
When the header tag is not found on the page, the lightweight wrapper (1-3KB) will call the standard JS wrapper (~90KB) for each ad slot on the page. This ensures measurement coverage across all inventories. However, the publisher will lose out on the page performance benefits and tag efficiencies created from using the header tag + lightweight wrapper set up.
For publishers interested in migrating to the updated header + lightweight wrapper tags, please reach out to your Oracle Account Manager today!
Publishers must meet the following criteria to migrate to the lightweight tag setup:
Implementation is turn-key for existing publisher clients who meet the criteria above. Provided Oracle Moat’s standard wrapper and header tag have already been implemented across all inventory, the tag migration to the updated header tag and lightweight wrapper is handled entirely by the Oracle Moat team. This means the code is pushed from Oracle Moat’s end, and there is no requirement to remove or add any new tags from the publisher client’s end.
Current publisher clients should not experience any disruption in measurement reporting during the migration to the new lightweight creative wrappers. The Oracle Moat team will closely monitor the process during and after the migration to ensure every step is tracking as expected.
Oracle Moat has already completed this migration for several existing clients, and we’ve not experienced any breaks or dark periods in measurement during the migration period.
Oracle Moat will work with publishers that qualify to schedule a migration date for existing tag setups to the updated header tag and lightweight wrapper setup. Once the migration date is agreed upon with the publisher client, Oracle Moat will initiate the migration on our end. The migration usually takes up to 24 hours.
Want to learn more about Oracle Moat Measurement? Schedule a demo today.
Lauren Michalski has worked in the ad tech sector for over 9 years, holding various roles in account management, business development, and marketing. At Oracle, Lauren is a product marketing manager for Oracle Moat's suite of cross-platform measurement solutions, including audience verification, attention, and performance analytics.