This article is a repost; find the original here.
The global pandemic changed digital marketing forever. The old rules of B2B and B2C marketing went out the window.
For years, B2B and B2C have been converging. The pandemic sped that trend up. Younger generations now have the buying power. They expect more from the technologies they invest in and the customer experiences (CX) brands provide.
What do they want?
In short, they desire experiences that delight and intrigue.
Customers have become fickle. If you don’t deliver what they want at speed, they move on to a competitor. Marketers and advertisers embraced the challenge.
You took a close look at how you and your teams run your campaigns, your platforms, messaging, and technology.
What innovations did you achieve in the past year? How did you satisfy your customers and provide the solutions they needed?
We want to know all about it and celebrate it.
For your hard work and fine craftsmanship, we think you deserve praise and recognition.
You should take the chance to earn a chance in the spotlight.
You can submit a nomination for the 16th annual Markie Awards.
Over the years, the Markie Awards have evolved to support the entirety of customer experience, recognizing success in:
Because adtech and martech have been converging for years now.
A pleasing, seamless experience across channels requires a complete understanding of customers. The more channels and touchpoints, the more opportunities to gather data to create more relevant and personalized marketing.
Customers consume digital content on advertising channels, such as podcasts, video streaming, connected TV, and online gaming. These channels give marketers even more chances to engage customers with targeted messaging.
Bringing adtech and martech together lets you:
So, why not give advertisers the same chance to win one of the most prestigious awards in CX?
Submit a nomination for the 16th annual Markies and find out the official rules for the event.
Also, check out our guide to submitting a compelling nomination.
Candidates (customers or partners) can nominate their organizations or be nominated by other parties like partners or Oracle employees. The Markie Awards are global, so you can nominate an organization from almost anywhere in the world for their work from June 2021 to May 2022.
While you can only submit one nomination per category, you can nominate an organization for more than one category as long as the material is unique.
Though individuals submit nominations, the Markies celebrate the achievements of entire organizations and not just the individuals.
Companies of all sizes can win.
The nomination deadline runs through Friday, June 17, 5:00 p.m. PDT.
If everything works out and luck’s on our side, we’ll announce the winners at Oracle CloudWorld this October in Las Vegas.
There will be five finalists for each category but only one winner.
The 16th Annual Markie Awards feature 15 different categories.
The customer award categories include the:
The partner and agency award categories:
Every year, our judges receive HUNDREDS of submissions from across the globe. Winning entries:
The best nominees call out specific metrics and demonstrate robust results. They use charts, graphs, and visuals to illustrate their performance.
Sum up the most important facts about your project or accomplishment into a three-page entry. Make sure you respond to every question in your submission and make the answers easy for the judges to understand.
Past recent winners have included:
Looking for inspiration? Check out all of last year’s winners.
Oracle CloudWorld is the new global conference to celebrate our customers and partners. It will take place October 16-20 in Las Vegas.
Join us for product updates, roadmaps, and updates about:
Attend the Marketing Summit at Oracle CloudWorld for certification classes, exclusive training, and test-drive new Oracle Marketing features.
Learn lessons about using Oracle technologies from the people who built and developed them. Connect with peers and partners. Enjoy a night out with the industry’s elite.
Subscribe for the latest on registration, featured speakers, and exclusive content for the Marketing Summit at Oracle CloudWorld.
You have 25 days as of this posting. Don’t wait!
You deserve a round of applause and a chance to shine.
It’s no time for modesty, my friends. Take a victory lap. Celebrate your success.
Shout it from the rooftops!
You have until June 17th.
Check out our guide to submitting a compelling nomination.
Get updates on:
Michael McNichols is a Senior Content Manager for Oracle Digital Marketing. He has over ten years of experience in professional writing and has been widely published.