It’s 2020 and it’s a crazy world out there—online and off. That is why brands, publishers, and platforms are adjusting their tactics for navigating the wild west of digital. Thankfully, technology is advancing, making it possible to stay relevant while playing it safe.
In this infographic, we cover the evolution of brand safety and context in advertising and take a look at how the industry is using time-tested tactics and advancing them for the modern, complex landscape.
Kori Hill Wallace is a content specialist for Oracle Data Cloud. She loves appetizers, animals, athletics, and alliteration. (She what she did there?)