How much ad traffic is invalid? Moat quarterly benchmarks break it down

June 18, 2020 | 1 minute read
Kori Wallace
Content Manager
Text Size 100%:

Check out the below infographic pulled from the robust metrics available through Moat. This data surfaces the rates of invalid traffic (IVT) across key regions, identifies what media types are most vulnerable, and provides tips for how advertisers and publishers can be mindful of catching and preventing invalid traffic with Moat by Oracle Data Cloud.

Want more? Check out the white paper.


For more information about invalid traffic and how to best protect your ad spend with Moat, download our IVT whitepaper.


Kori Wallace

Content Manager

Kori Hill Wallace is a content specialist for Oracle Data Cloud. She loves appetizers, animals, athletics, and alliteration. (She what she did there?) 

Previous Post

Optimizing audience measurement across platforms: 5 questions to ask

Kevin Whitcher | 4 min read

Next Post

Why context matters now more than ever for brand safety and suitability

Allan Stormon | 4 min read