The evolution of brand safety and context in advertising [Infographic]

With the help of brand suitability and responsible media, the idea of brand safety and contextual intelligence has evolved. A comprehensive brand safety strategy requires effective adtech solutions that enable advertisers to find brand suitable ad inventory in contextually relevant ad environments. Check out the infographic below where we talk in depth about this evolution and the adtech solutions available to help better manage your campaigns.

For more information on all the ways Oracle Advertising solutions can help boost your brand safety strategies, be sure to read the following:

• How disinformation is harming brand safety and straining ad budgets
• Brand safety and brand suitability: Definitions, differences, and the demand for both
• 3 keys to achieving brand safety using contextual intelligence

Take a quick product tour of Oracle Contextual Intelligence.