Advertising’s most anticipated season is here yet again, and we’re here with insights to help you plan, launch, and manage your campaigns more effectively. Throughout the 2021 holiday season, we’ll be updating this post with the latest data and analysis from Oracle Advertising to help inform decisions around thematic research, planning, and brand affinity. As of September 22, here’s what you’ll find below:
Oracle developed the following insights by analyzing a 15-billion-page dataset to help you understand the online ecosystem in granular detail so you can plan confidently.
Interested in exploring your options for cookie-free targeting? Target the most relevant, high value, and trending content using custom context segments built around the key online missions happening in that moment, as shown below.
Throughout the year, brand safety and page engagement rates fluctuate depending on the season. Use the below data, which shows engagement metrics—including page scroll depth and inventory viewability—to inform campaigns and determine the seasons most valuable to your brand and campaigns.
Sentiment analysis helps you keep campaigns aligned with relevant online conversations and trends. The chart below shows the sentiment breakdown for holiday content and how you can serve ads in environments that align best with the sentiment of both your brand and target consumers.
Oracle Advertising provides contextual targeting and audience solutions to help you navigate the 2021 holiday season with confidence. From standard and custom brand safety technology to dynamic contextual targeting and trusted audience data solutions, Oracle has a solution for you. Contact us today to learn more.