Oracle Blogs | Advertising

Top 5 contextual targeting tactics: point of market entry

Tim Carr
3 minute read

Top 5 contextual targeting tactics: functional alignment

Tim Carr
3 minute read

Expanding CTV contextual targeting and brand safety

Patrick Thomas
2 minute read

The science and art of crafting a comprehensive targeting plan

Tim Carr
4 minute read

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Black Friday and Cyber Monday: How should brands target shoppers?

Samantha Dietz 4 minute read

Adapt your CPG advertising campaign with inflation in mind

Samantha Dietz 4 minute read

4 ways to target Halloween audiences this season

Samantha Dietz 3 minute read

Behavioral vs. Contextual advertising: how to create a complementary ...

Holly Robertson 4 minute read

Automotive audiences to engage digital shoppers

Becky Brannan 2 minute read

Reaching the cost-conscious consumer: it's a matter of mindset

Mike Hemmings 5 minute read

Content Affinity Targeting: expanding the privacy friendly targeting ...

Mike Hemmings 3 minute read

Spotlight Q&A: How Xaxis is helping marketers succeed in the ...

Tim Carr 5 minute read

It’s primetime! Why brands are fully embracing the Connected TV ...

Amy Gesenhues 4 minute read

The history of online ad fraud and what you can do about it

Michael McNichols 7 minute read

Why funny advertising campaigns make you stand out (and why some ...

Michael McNichols 5 minute read

In-game advertising trends: Big opportunities for brands and ...

Amy Gesenhues 5 minute read

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