SaaS Events

Had a chance to attend an IDC event in SF in mid Sept. They said that they are updating their forecast for worldwide SaaS Applications spend from ~14B to ~16B by 2012. Another interesting trend is spending by enterprises will grow 14% faster than SMB.
The theme of the event was SaaS integration as they think this has surpassed Security as the number 1 concern especially for enterprises adopting SaaS. OpSource CEO talked about, how exposing WebServices in your application opens up a new Sales Channel through integrating applications eg. Intacct gets a new customer every time RealPlace gets one. It was eye-opener to find out that only 10% of OpSource customers have exposed their applications as WebServices. Read the integration post below and do something if you are not making use of this Sales Channel.

Oracle Open World last week seemed more like a rock concert than a tech gathering. Oracle had a number of announcements including plans to offer and support Oracle database and Oracle Fusion MiddleWare in the Amazon Web Services Cloud. This definitely provides a new deployment option to ISVs for their SaaS production or test applications. If you want to explore this, please drop me an email and we can work closely with you on this. 3 of our partners - Intacct, OpSource and Xactly presented on their SaaS architecture and were well received. Interesting there were more SIs than ISVs in these sessions. Met quite a few SIs who are using their vertical domain expertise to build an application and offer as SaaS. However, they still value the services part more than the application and the application is a bait to get the customer.

We continue to hold monthly SaaS webinars in which we provide an overview of the Oracle SaaS Platform & the SaaS program and invite a partner to talk about his/her application. In Oct I will be presenting with Where 2 Get It CTO. The link to register is here.
Let me know if you want to hear something specific from us.


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Shivanshu Upadhyay works with Oracle ISV partners on technology enablement, reference architecture, joint solution development, and Go-to-Market initiatives. This blog is a collection of entries which should be of interest to partners using Oracle technologies to build their own Enterprise Software offerings.

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