Microsoft recently announded their Cloud offering called Azure. Azure is more of a PaaS Windows cloud, offering their proprietary closed Winows products as a service. Seems to me like that traditional Software as a Service (Saas) model. Does not REALLY excite me! Marketing dollars well spent though in picking up the name Azure, meaning "clear cloudless sky". In addition, they have not yet announced anything around SLAs and price for the service, key for successful adoption of cloud based computing.
Yahoo announced yesterday their own PaaS Y!Open platform based on OpenSocial APIs that is geared more towards targeting Social networking audience unlike Azure. This is more interesting to me as they will immediately be able to capture new developers and expand on their current echosystem.
But yes, Azure is offering more than what Google Apps Engine offers today. To me, it would be interesting to see what M$ offers around industry standard APIs like OpenSocial which is how they can attract more of the Next-gen developers building mashup services around their PaaS. They seem to have endorsed OpenSocial anyways.
Facebook has gone up from 27 million users to 140 million users after opening up their Facebook API to developers in the last one year with 40 thousand third party applications hosted on facebook. Now thats revolution. Its all about expanding the echosystem of your developers in this era of internet computing and thus monopolising the market/making yourself indispensible. Its all about the open APIs, rather than spinning your own proprietary API clouds like Azure.
Web-scale and Cloud Computing open APIs is almost like the Open Source model which we have all come to love and thrive on. Stay tuned on my next blog on Open Web Identity leading to Identity platforms and Open Social Networks.