Monday Mar 23, 2015

Helping Partners Compete on User Experience with the Oracle Applications Cloud

By Sarah Smart, Oracle Applications User Experience

When a customer comes to you and asks, “I have a business identity and process, but how do I maintain that with Oracle Applications Cloud?” how do you respond? Understanding and embracing the Oracle Applications Cloud User Experience is a multifaceted process encompassing the full product experience, from desktop and tablets to smartphones and, yes, even wearables. But even if you’re excited about the product, it can be a challenge. 

Watch this video with Jonathan Vinoskey, Director, Oracle Applications Partner Enablement (HCM), and Misha Vaughan (@mishavaughan), Director, Oracle Applications User Experience Communications & Outreach, for a quick view into what Oracle Applications Cloud partners should know about the Oracle Applications user experience.

The User Experience Specialist Role

To better educate customers as well as meet their needs on user experience, you need a way to learn. That’s why Oracle created the User Experience Specialist role for Oracle Applications Cloud partners. We now have a UX Guided Learning Path  and assessment live on the Oracle Partner Network for this role, which better enables partners to sell the Oracle Applications Cloud. 

It targets sales and pre-sales roles within your organization to learn about Oracle's investment in UX for cloud and how to position its benefits. It will help you conquer your fear of not being a UX expert, show you how to demo the product across all devices, and custom-fit the Oracle Applications Cloud to your customers to close gaps and overcome objections in the sales cycle.

New Partner Page

Need a one-stop shop for all things UX-related -- from sales tools to developer tools for Oracle Applications Cloud partners? Click on the new For Partners page on the Usable Apps website! It’s full of great resources and offers user experience guidance and tools to make it easier for you to tailor implementations for your own customers and further your joint business with Oracle.

New Partner Events

Check out the new Partner Events page for our team’s upcoming exploits. We'd love to meet up with you on the road to share strategy and assist you with your current issues. Hope to see you soon!

Tuesday Jan 13, 2015

More Power to the IT User: Release 9 Applications Cloud Customization and Extensibility

By Sarah Smart, Oracle Applications User Experience

Oracle’s customers need to be able to extend and customize its Applications Cloud easily, and Oracle remains committed to delivering that in Release 9. This release expands Release 7 and 8’s capabilities to allow administrators to take Oracle applications beyond the box without commissioning a major IT project. It places the most relevant tools in the hands of the people who use them most often. Here’s a look at how Release 9 improves Oracle Applications’ customization and extensibility while preserving the user experience throughout.

Simple Modifications in the Sandbox


Starting in Release 9, all edits made using the Settings Structure tab require an active Sandbox, which provides the ability and security to test and validate changes before publishing them for users and protects customers’ investment in their UI. Re-ordering, renaming, and otherwise editing headers and icons on the home page are intuitive and simple, and an employee in IT has a place to try out the changes before deploying them.

Making edits using the Settings Structure tab: After activating your Sandbox, use drag and drop to set up the home page and the names of sub-tabs so it best suits your users.


Expanded Capabilities


The UI Text Editor has been expanded with regard to what text users can edit and how they can use search for it. Now IT users can search and replace keywords to customize UI text across user interface screens, OTBI (Oracle Transactional Business Intelligence) report definitions, Enterprise Scheduler, and Global Menu Labels.

Navigation for UI text customization

Application Composer has also been updated for Sales Cloud Release 9 to continue promoting consistency and ease of adoption. Have you been wanting to add your own custom pages easily?  Now users can effortlessly create new pages that fit right in with the simplified UI. The Sales Cloud Application Composer even offers a set of ad-hoc icons that match the existing visual design to help customers maintain a quality experience.


Creating a new page in CRM Application Composer: This job is easy using the Simplified Pages tab. You can also add your own sub-tabs and manipulate the fields independently among shared objects.


Icons in Application Composer: When you change an icon here, you only need to do it once; it updates automatically for all UIs and devices.

Smoother Access to Additional Information


In Release 9, system administrators and content managers are able to edit both Getting Started and Help topics to help with employee onboarding or custom training. In Getting Started, admins can add or edit text, insert links, and even include videos.


Editing Getting Started: Choose up to five key features, embedded videos, images, and/or paragraphs of text about your own content or a feature to show up here.

The Customizing Help feature lets the most knowledgeable content managers maintain the topics most relevant to their teams with just one click. Everything entered into a Help topic becomes searchable, so users have more options for finding what they need.

Creating Help: Make a topic active or inactive, edit its text, rearrange existing topics, and drill down as needed for more levels of customization.


To Learn More

Read about the Release 9 Sandboxes
Learn how to customize the look of the simplified UI
Read about the UI Text Editor

Saturday Dec 13, 2014

Meet the OAUX team on the road! Next stop: Mexico City!

By Misha Vaughan, Oracle Applications User Experience 

If you missed meeting up with the Oracle Applications User Experience (OAUX) team at Oracle OpenWorld 2014 this year, you still have a chance to connect with us. The next stop on our regional update tour is Santa Fe, Mexico, just outside of Mexico City. Our first stop during the first week of December 2014 was London

The goal for the visit is to update Oracle Applications Cloud partners, as well as a few select customers, on the Oracle Applications Cloud strategy and roadmap. Oracle is continuing to invest in moving the user experience forward, and by spending a couple of hours with us at this event, you will find out what to start thinking about for your own organization down the road.


Jeremy Ashley, Oracle Applications User Experience vice president, talks with Dionne Healy, of Oracle, about Oracle’s cloud user experience strategy for Oracle HCM Cloud at the OAUX Exchange during Oracle OpenWorld 2014. 

What: Oracle is hosting a series of executive briefing events, each two hours long, for director-level and above Oracle partners and Oracle customers located in Latin America. These events near Mexico City will focus on the Oracle Applications Cloud User Experience strategy for HCM Cloud, Sales Cloud, Service Cloud, ERP Cloud, extensibility, and emerging technologies (wearables and beacons).


Oracle employees Kristin Desmond, from left, and Killian Evers talk about the next generation of the Oracle Sales Cloud user experience being shown during the OAUX Exchange, held during Oracle OpenWorld in San Francisco in September.


Holger Mueller (@holgermu), left, and Ray Wang (@rwang0), both analysts with Constellation Research, are shown at the OAUX Exchange in September 2014, with Oracle Applications User Experience VP Jeremy Ashley, far right, and Director Misha Vaughan, center right.

Who (maximum of 30 attendees for each session):

  • The briefings are for Oracle partners, ideally director level and above, who are located in Mexico City or Latin America generally, for Oracle’s HCM Cloud, Service Cloud, Sales Cloud, and ERP Cloud. 
  • Select Oracle Applications Cloud customers, ideally director level and above, who are located in Mexico City or Latin America generally, are also invited to attend briefings for Oracle’s HCM Cloud, Service Cloud,  Sales Cloud, and ERP Cloud. 

Why: Our team would like to share strategy and roadmap on Oracle's ongoing investment in its cloud user experiences for applications, as well as to collect feedback and perspectives from our partners and customers.

When: 

  • Wednesday, Feb. 25, 2015 - For Customers
    • 10 a.m. – 12 p.m.
    • 1:30 - 3:30 p.m.
  • Thursday, Feb. 26, 2015 – For Partners
    • 10 a.m. – 12 p.m.
    • 1:30 - 3:30 p.m.

Location:  
Oracle Office Santa Fe
Prolongacion Paseo de la Reforma 600, Álvaro Obregón, 01219, Ciudad de México, Distrito Federal, México.
Conference room: Yautepec

Agenda: Jeremy Ashley, VP of the Oracle Applications User Experience team, will listen and respond to the issues that are top of mind for attendees around user experience, as well as share the big-picture trends Oracle is paying attention to, and where Oracle is doing research and development from an enterprise software perspective. 

Attendees will also have an opportunity to engage with the OAUX team, talk to the experts, and try for themselves the forward-looking user experiences for Oracle Sales Cloud, Oracle Service Cloud, Oracle HCM Cloud, and Oracle ERP Cloud. It’s a great way for us to get direct feedback about our investment approach.

Attendees will also have the chance to take a deeper dive into the user experience plans for Oracle Applications Cloud Extensibility and Paas4SaaS. 

Finally, we will be bringing along representatives from our Emerging Technologies team to demonstrate and discuss what we think about new technologies such as wearables and beacons for the enterprise space.

Register for the event now.


Tuesday Dec 09, 2014

What’s next for Oracle’s Cloud User Experiences post-OpenWorld?

By Misha Vaughan, Oracle Applications User Experience 

Oracle OpenWorld 2014 was quite the whirlwind this year. As Floyd Teter (@fteter) said, trying to keep up with the press releases alone required real work.  (This is a great summary of his perspective, by the way, and worth the read.)

Thomas Kurian
Thomas Kurian, executive vice president, center, showing off the user experience for Oracle Sales Cloud

Cloud UX Strategy Day

It is an exciting time to be on the Oracle Applications User Experience (OAUX) team, and I really think this was our best year ever. We had our largest Oracle Applications Cloud UX strategy and roadmap day yet. Attendees encompassed the gamut of the OAUX community and included Oracle ACE Directors, UX Sales Ambassadors, key Applications Cloud partners, and a few select customers. They are a pushy lot, so you get you get with these guys, but it’s also time well spent if you want to put your messages and vision through a crucible of refinement.

It was a great place to launch our FY ‘15 plans. We started the day with Jeremy Ashley (@jrwashley), vice president, talking about the overall trends and strategy that are shaping our user experience investment areas including wearables, Internet of Things, and session portability. Also, on display were the Oracle Sales Cloud UX Strategy, with Killian Evers, senior director; Oracle HCM Cloud UX strategy with Aylin Uysal, director; and Oracle ERP Cloud UX Strategy with David Haimes, (@dhaimes) senior director. We also had a packed house discussing user experience extensibility with Greg Nerpouni and Tim Dubois, and our complement to the PaaS4SaaS space, the simplified UI rapid development kit, with Ultan O’Broin (@usableapps). It was also the first time Oracle’s UX innovation history was put into perspective by Jake Kuramoto (@jkuramot).

A special bonus for me was getting to see some of our UX Sales Ambassadors, Mike Klein, Tuan Nguyen (@tuan735) and Anand Subramanian (all the way from Dubai), and to witness their excitement at what was coming next.

Everyone was genuinely excited and pleased to see how much progress has been made across the board – from SaaS to PaaS – in moving Oracle’s cloud user experience strategy forward.

Oracle Applications Cloud User Experience Exchange

As most folks who have crossed paths with the user experience team know, partners and customers get their biggest “ah ha!” moments when they see the work firsthand. I liken it to the difference between telling you how well a car drives, vs. handing you the keys and saying, “take it for a spin yourself.” There is nothing quite like trying out the next-generation design work for yourself to really digest where things are going and what the enterprise possibilities are. We had excellent participation from the Oracle Partner Network, Oracle Analyst Relations, and Customer Connect.

Sherry Mead
Sherry Mead, Architect, discusses next-generation UX technologies.

Special thanks to Vlad Babu (all the way from Romania) and Bharath Ram and Sona Manzo (@sonajmanzo) of Hitachi Consulting for hanging out at the Simplified UI Rapid Development kit station to talk about their own successes.

So what was the reaction to the user experience message at OpenWorld?

For a quick digest, read the Usable Apps Storify post to see what folks Tweeted or otherwise posted. And here are a few additional comments:

Floyd Teter (@fteter), Oracle ACE Director, said “user experience is not only important, but is a value-add product in and of itself.’’ Read his thoughts yourself.

Debra Lilley (@debralilley), Oracle ACE Director, calls out her particular interest in the investment in PaaS and user experience as well as her interest in the growing capabilities of Voice.

Lucas Jellema, (@lucasjellema), Oracle ACE Director, writes perhaps more than anyone I know. I’m not actually sure he sleeps. You can read his lengthy and thoughtful analyses of all things OpenWorld and UX-related.


Jeremy Cox of Ovum, center right, chats with Oracle’s Ultan O’Broin, far left, Vlad Babu, and Tim Dubois about extensibility in the cloud at the OAUX Exchange.

A special bonus was running across a Tweet from Debra Lilley via Ultan calling out the Constellation Research mention of user experience at OpenWorld.

Ray Wang (@rwang0), Constellation Research, said: "One of the things that was really astonishing was going into the UX lab. There was a UX lab that was set up. And you could see where Oracle was thinking about different paradigms. Where consumerization of IT could match back to what enterprise applications could look like. So anything from that to what was going on with BLE (Blue Tooth Low Energy). They had a whole BLE lab."

Dr. Natalie Petouhouff (@drnatalie), Constellation Research, also wrote about the UX labs at OpenWorld: "I did see that, and I thought that was really interesting and really forward-thinking. Because that is what customers expect. Being on the CX side of things, really that's what people expect apps to look like. So that they are thinking about that, what that says to me is that they actually have the customer in mind.”


Analyst Rebecca Wettemann, of Nucleus Research, gets checked in and set up on a personalized wearable that will help guide her around the demos at the OAUX Exchange thanks to Raymond of @theappslab team.

Find out more

If you want a quick way to find out what you missed, download our Oracle Applications Cloud UX strategy e-book.

Friday Nov 14, 2014

Download the Oracle Applications Cloud User Experience Strategy e-Book

By Misha Vaughan, Applications User Experience

Cover

Our core strategy still focuses on simplicity, mobility, and extensibility for Applications Cloud user experiences. This year we have fleshed that out with more discussion of our current design approach, Glance – Scan – Commit, as a method of building specific, consistent experiences across platforms.

At OpenWorld 2014, we first released our Applications Cloud User Experience strategy e-book, which explains what we are focusing on, what we see coming, and what we think may impact the next generation of cloud user experiences, including things like geo-fencing, wearables, virtualization, and Internet of Things. Some of these concepts may make it to the finish line, others may not, but these are the areas where we are actively conducting research and development.

We are launching it publicly today!


Tuesday Nov 04, 2014

Come tour the New Cloud UX Lab at Oracle HQ

By Misha Vaughan, Oracle Applications User Experience


Jeremy Ashley (@jrwashley), vice president, and designer of the new Cloud User Experience Lab @HQ in Redwood Shores, CA.

If you were lucky enough to catch one of our usability lab tours during Oracle OpenWorld 2014 in September, you know how awesome it is. This space is specifically designed to handle the challenges of demonstrating how a user experience can move across devices. It’s also where we are exploring the next generation of devices, such as beacons, to understand their impact on and value for the user experience (UX).

Ashley stated, “New technologies, changes in work patterns, mean new methods to research and test design solutions.  The Cloud UX Lab is equipped to accommodate the changing work patterns of our customers.”

Steve Miranda (@stevenmiranda), Executive Vice President, Applications Development, showed a video during his OpenWorld keynote speech that highlighted some of the UX innovations we have been exploring in the lab. I can’t help but be excited when I see this video, which was created by UX friend Martin Taylor (@theothermartin).

Next time you head in the direction of Oracle’s headquarters in the Bay Area, book a tour. We’ll meet you there!

Tuesday Oct 28, 2014

Meet the OAUX team on the road! Next stop: London!

By Misha Vaughan, Oracle Applications User Experience

If you missed meeting up with the Oracle Applications User Experience (OAUX) team at Oracle OpenWorld 2014 this year, you still have a chance to connect with us. The first stop on our regional update tour is London, during the first week of December.

The goal for the visit is to update Oracle Applications Cloud partners, as well as a few select customers, on the Oracle Applications Cloud strategy and roadmap. Oracle is continuing to invest in moving the user experience forward, and by spending a couple of hours with us at this event, you will find out what to start thinking about for your own organization down the road.

Jeremy & Dionne
Jeremy Ashley (@jrwashley), Oracle Applications User Experience vice president, talks with Dionne Rodrigues, senior client executive, of Oracle, about Oracle’s cloud user experience strategy for Oracle HCM Cloud at the OAUX Exchange during Oracle OpenWorld.

What:
Oracle is hosting a series of executive briefing events, each two hours long, for director-level and above Oracle partners and Oracle customers located in the UK, Ireland, and Northwestern Europe. These events will focus on the Oracle Applications Cloud User Experience strategy for HCM Cloud, Sales Cloud, ERP Cloud, extensibility, and emerging technologies.



Kristin, Killian
Oracle employees Kristin Desmond, from left, and Killian Evers talk about the next generation of the Oracle Sales Cloud user experience being shown during the OAUX Exchange, held during Oracle OpenWorld in San Francisco in September.

Holger, Ray, Jeremy, Misha
Holger Mueller (@holgermu), left, and Ray Wang (@rwang0), both analysts with of Constellation Research, at the OAUX Exchange, with Oracle Applications User Experience VP Jeremy Ashley, far right, and Director Misha Vaughan (@mishavaughan), center right.

Who:

  • The briefings are for Oracle partners, ideally director level and above, in the UK, Ireland, and Northwestern Europe for Oracle’s HCM Cloud, Sales Cloud, and ERP Cloud.
  • Select Oracle Applications Cloud customers, ideally director level and above, in the UK, Ireland, and Northwestern Europe are also invited to attend briefings for Oracle’s HCM Cloud, Sales Cloud, and ERP Cloud.
  • All attendees will need to be under non-disclosure.

Why:

Our team would like to share strategy and roadmap on Oracle's ongoing investment in its cloud user experiences for applications, as well as to collect feedback and perspectives from our partners and customers.


When:

Maximum of 30 attendees for each session.

  • Wednesday, Dec. 3, 2014 – For Customers
    • 10 a.m. – 12 p.m.
    • 1:30 - 3:30 p.m.
  • Thursday, Dec. 4, 2014 – For Partners
    • 10 a.m. – 12 p.m.
    • 1:30 - 3:30 p.m.

  • Friday, Dec. 5, 2014 – For Partners
    • 10 a.m. – 12 p.m.
    • 1:30 - 3:30 p.m.

Location:  


Oracle London, One South Place, London EC2M 2RB. 
Waterloo conference room

Agenda:
Jeremy Ashley, VP of the Oracle Applications User Experience team, will listen and respond to the issues that are top of mind for attendees around user experience, as well as share the big-picture trends Oracle is paying attention to, and where Oracle is doing research and development from an enterprise software perspective.

Attendees will also have an opportunity to engage with the OAUX team, talk to the experts, and try for themselves the forward-looking user experiences for Oracle Sales Cloud, Oracle HCM Cloud, and Oracle ERP Cloud. It’s a great way for us to get direct feedback about our investment approach.

Attendees will also have the chance to take a deeper dive into the user experience plans for Oracle Applications Cloud Extensibility and Paas4SaaS.

Finally, we will be bringing along representatives from our Emerging Technologies team to demonstrate and discuss what we think about new technologies such as wearables and beacons for the enterprise space.

Register your interest for the event.



Saturday Sep 27, 2014

Day of sharing UX Cloud strategy kicks off OpenWorld for us

By Kathy Miedema, Oracle Applications User Experience

For the Oracle Applications User Experience team, Oracle OpenWorld 2014 got off to an early start with an invitation-only Applications Cloud UX Strategy & Roadmap Day the week before OpenWorld kicked off. 

We gave partners, customers, and Oracle sales reps a first look at the Oracle Applications User Experience (OAUX) just ahead. About 40 participants had the chance to show, see, hear about, and discuss Oracle R&D efforts behind our upcoming cloud user experiences, including near-production design work and ongoing plans, at Oracle headquarters on Wednesday, Sept. 24. 

The audience included many dedicated OAUX Speakers, Oracle ACE Directors, strategic partners, and key Oracle sales reps and solution consultants who are part of the OAUX Sales Ambassador (SAMBA) program. Several of the participants had been trained already on the Oracle user experience and often speak at user group conferences or write about Oracle frequently.

Audience shot
Photos by Rob Hernandez, Oracle Applications User Experience

Jeremy Ashley (@jrwashley), vice president of the Oracle Applications User Experience, above, set the stage early for a day of sharing and outreach. As he gave an overview of the Oracle user experience strategy, he reminded the audience that a simplified user experience was first launched a year ago for the Applications Cloud at Oracle OpenWorld 2013. “We’re not just talking about what we’ve got anymore, we’re actually showing it,” he said. “When we talk about the roadmap, we have examples of products already released to show you what we mean. This is part of a cultural shift for Oracle – we’re responding more quickly to the market and our users' needs than ever before.” 

He added that what OpenWorld attendees see this year won’t be conceptual. “What you’ll see at OpenWorld is product or will be released soon,” he said. “We’re proud of what we have, and we’re showing it.” 

Questions from the audience centered on how all of Oracle’s applications products, such as HCM Cloud, Sales Cloud, Service Cloud, ERP Cloud, E-Business Suite and PeopleSoft, are integrating the simplified UI into current releases. The answer is that many updates have been released throughout the past year, and examples of user experience features are visible throughout the application suites. 

But the user experience team always wants to go beyond “when can we get this?”. An example that struck a chord with the audience repeatedly throughout the day was geo-fencing  – concepts around built-in security that is tied to wi-fi access and location. Is anyone else talking about this?, audience members asked. And then they added what we always love to hear: “This is cool.”

There were several breakout sessions throughout the day that highlighted new user experiences in the Oracle HCM Cloud, Oracle Sales Cloud, Oracle ERP Cloud, PaaS for Saas and extensibility, and the path to product for many user experience concepts. Visit the Usable Apps Events page to see where you can catch bits of these presentations at OpenWorld this year, or watch our channels (links are available on the Usable Apps website) for new content on the same topics. You can also check back with VoX on these topics – we’ll get something posted as soon as these user experience features are released.

The day ended with a showdown, followed by more cool demos (because that’s what we do best) provided by our own AppsLab (@theappslab), George Hackman, and Laurie Pattison. Our audience was game, and several stepped up to the front of the class to talk about what they had learned and why they had a passion for user experience. 

Winners
Gustavo Gonzalez (@ggonza4itc), from left, Oracle employee Ultan O’Broin (@usableapps), Sten Vesterli (@techthatfits), Floyd Teter (@fteter), Lonneke Dikmans (@lonnekedikmans), Debra Lilley (@debralilley), and Oracle employee Misha Vaughan (@mishavaughan) pose for a picture of the winners’ circle after a speaker showdown at the end of the OAUX Day. Ultan and Misha judged the competition. All were declared winners and received fabulous wearables hand-picked by the OAUX team. Floyd won the grand prize for including the OAUX design philosophy of “glance, scan, commit” in his presentation.

Watches
But in the end, all of the speakers were winners in our book, and everyone took something fun home.

Where can you find us next?

The OAUX team will be on the road in FY 15 (Oracle-speak for June 1, 2014 to May 31, 2015), visiting EMEA, LAD, and APAC.  We will have a specific focus on Oracle Applications Cloud partners, and a few of their key customers as follows:

  • Dec 4-5, 2014 - London.  Contact: Ishacq.Nada @ oracle.com 
  • Feb 25-26, 2015 - Sao Paulo, Brazil. Contact: Marcelo.Medeiros @ oracle.com
  • May 4-5, 2015 - Singapore & (tentatively) Hong Kong May 7, 2015.  Contact: John.Pisani @ oracle.com

In addition, we will be at usergroup conferences throughout the year - stay tuned to this blog for updates on that or check out our upcoming events page. 

Not enough for you? Join our quarterly call hosted by Michael LaDuke, michael.laduke @ oracle.com.

We look forward to meeting you in the year ahead!




Thursday Aug 28, 2014

‘Simple is the new cool’ in the Oracle Sales Cloud user experience

By Misha Vaughan, Oracle Applications User Experience

Oracle has pivoted quickly to embrace elegant, streamlined simplicity in its cloud user experience strategy. These user experience designs required no changes in the Oracle technology stack. The Applications User Experience (UX) team, which is responsible for the simplified user interface (UI) in the Oracle Applications Cloud, took a hard look at what Oracle already had and said, ”How do we move this into the future?”

Oracle Vice President Jeremy Ashley, who leads the Applications User Experience team, set a challenge to focus on the following:

The user experience you see in the Oracle Sales Cloud, now available in release 8, really starts to expose our team’s focus on a consistent, repeatable, light-touch experience with a guiding design philosophy that we call “Glance, Scan, Commit.”

Oracle Sales Cloud Mobile Oracle Sales Cloud Dashboard
Oracle Sales Cloud for sales reps is available on a smartphone, tablet, and laptop.


Here are some easy-to-digest, quick-hit videos that recap some of the basic use experience features in release 8. 


What are other folks saying about the user experience?

I like this perspective from Floyd Teter (@fteter), of Sierra-Cedar.  “We've all heard it: ‘simple is the new cool’," Floyd says. “It's true. We certainly see it in the UX world. Simple designs for human interaction. Tell me what I need to do, how to do it, and make it easy. If I only had a dollar for every time I heard that mantra ... and when we consider the market moving to the cloud, UX is the major differentiation -- and simple is carrying the day every day.”

ZDNet’s Natalie Gagliordi saw the direction the investment is heading, according to this post on release 8: “Oracle is upping its efforts to improve the user experience of Sales Cloud, announcing Wednesday a new release of the platform with enhancements focused on boosting sales productivity and improving the SFA mobile experience for sales reps and managers.”

J. Bruce Daley cites six key aspects that customers ought to consider when evaluating release 8, and among these is usability. “Oracle beefed up the user interface and gave the product a more consumer-like look and feel,” he said. “User adoption is an area the company is investing heavily in, to improve not only in the way the product looks but also the way it works.”

What’s next, in release 9 and beyond?

Killian Evers
Killian Evers


In July at the Oracle Headquarters Usability Labs in Redwood Shores, Calif., Killian Evers, Senior Director of the Sales Cloud User experience, hosted an Oracle Sales Cloud UX Customer Seminar called “Connecting and Innovating Together.”

The event was targeted to existing Oracle Sales Cloud customers and provided a chance to talk through Oracle’s UX strategy and roadmap, and to take feedback on the design direction. Customers got to see firsthand what Oracle's vision is and provide feedback about their user experience needs. 

Kristin Desmond Tim Dubois Greg Nerpouni

Kristin Desmond, from left, Tim Dubois, and Greg Nerpouni.

Included in the agenda was a review of the newly available UX enhancements in Oracle Sales Cloud Release 8, followed by a discussion with Kristin Desmond, Director, who talked about what’s coming next after release 8. Tim Dubois and Greg Nerpouni delivered a one-two combination with a review of newly available UX extensibility enhancements in release 8 and the forward-looking UX extensibility roadmap.  


Jake Kuramoto
Jake Kuramoto


Jake Kuramoto (@jkuramot) of the OAUX AppsLab showed upcoming UX innovations for the Oracle Sales Cloud. Also featured throughout the day were a series of one-on-one usability activities to provide feedback to the Oracle Sales Cloud UX team on novel designs.

Event Poster

Where do I find out more?

If you can’t find us on the road, you can start by checking out a few more videos. The Oracle Sales Cloud team has worked hard to put together easy-to-digest views of what the product looks and feels like.

If you want to see whether you are ready to take on the Oracle Sales Cloud, take a pass through some our Release 8 readiness documentation.


Friday Aug 15, 2014

See the latest Applications Cloud user experiences at Oracle OpenWorld 2014

By Misha Vaughan, Oracle Applications User Experience

wide shot of crowd training

OAUX Day:
Oracle Applications Cloud User Experience Strategy & Roadmap
.
This event is for partners, Oracle sales, and customers who are passionate about Oracle’s commitment to the ongoing user experience investment in Oracle’s Applications Cloud. If you want to see where we are going firsthand, contact the Applications UX team to attend this special event, scheduled the week before Oracle OpenWorld.

All attendees must be approved to attend and have signed Oracle’s non-disclosure agreement.

Register HERE.

Date and time:
8 a.m. - 5 p.m. Wednesday, Sept. 24, 2014
Location: Oracle Conference Center, Redwood City, Calif.




jeremy presenting

Oracle Applications Cloud User Experience Partner & Sales Briefing
This event is for Oracle Applications partners and Oracle sales who want to find out what’s up with release 9 user experience highlights for: Oracle Sales Cloud, Oracle HCM Cloud, cloud extensibility, and Paas4SaaS. It will be held the day before Oracle OpenWorld kicks off.

All attendees must be approved to attend.

Register HERE.

Date and time:
10:30 a.m. - 12:30 p.m. Sunday, Sept. 28, 2014
Location: Intercontinental Hotel, 888 Howard Street, San Francisco, Calif. , in the Telegraph Hill room.



george secret chamber

Oracle OpenWorld 2014 OAUX Applications Cloud Exchange.
This daylong, demo-intensive event is for Oracle customers, partners, and sales representatives who want to see what the future of Oracle’s cloud user experiences will look like. Attendees will also see what’s cooking in Oracle’s research and development kitchen – concepts that aren’t products … yet.

All attendees must be approved to attend and have signed Oracle’s non-disclosure agreement.

Register HERE.

Date and time:
  1 - 4 p.m. and 6 - 8:00 p.m. Monday, Sept. 29, 2014
Location: Intercontinental Hotel, 888 Howard Street, San Francisco, Calif., on the Spa Terrace.

Monday Aug 11, 2014

Oracle Extends Investment in Cloud User Experiences with Oracle Voice for Sales Cloud

By Vinay Dwivedi, and Anna Wichansky, Oracle Applications User Experience

Oracle Voice for the Oracle Sales Cloud, officially called “Fusion Voice Cloud Service for the Oracle Sales Cloud,” is available now on the Apple App Store. This first release is intended for Oracle customers using the Oracle Sales Cloud, and is specifically designed for sales reps.


The home screen of Fusion Voice Cloud Service for the Oracle Sales Cloud is designed for sales reps.

Unless people record new information they learn, (e.g. write it down, repeat it aloud), they forget a high proportion of it in the first 20 minutes. The Oracle Applications User Experience team has learned through its research that when sales reps leave a customer meeting with insights that can move a deal forward, it’s critical to capture important details before they are forgotten. We designed Oracle Voice so that the app allows sales reps to quickly enter notes and activities on their smartphones right after meetings, no matter where they are.

Instead of relying on slow typing on a mobile device, sales reps can enter information three times faster by speaking to the Oracle Sales Cloud through Voice. Voice takes a user through a dialog similar to a natural spoken conversation to accomplish this goal. Since key details are captured precisely and follow-ups are quicker, deals are closed faster and more efficiently. 

Oracle Voice is also multi-modal, so sales reps can switch to touch-and-type interactions for situations where speech interaction is less than ideal.

Oracle sales reps tried it first, to see if we were getting it right
We recruited a large group of sales reps in the Oracle North America organization to test an early version of Oracle Voice in 2012. All had iPhones and spoke American English; their predominant activity was field sales calls to customers. Users had minimal orientation to Oracle Voice and no training. We were able to observe their online conversion and usage patterns through automated testing and analytics at Oracle, through phone interviews, and through speech usage logs from Nuance, which is partnering with Oracle on Oracle Voice. 

Users were interviewed after one week in the trial; over 80% said the product exceeded their expectations. Members of the Oracle User Experience team working on this project gained valuable insights into how and where sales reps were using Oracle Voice, which we used as requirements for features and functions. 

For example, we learned that Oracle Voice needed to recognize product- and industry-specific vocabulary, such as “Exadata” and “Exalytics,” and we requested a vocabulary enhancement tool from Nuance that has significantly improved the speech recognition accuracy. We also learned that connectivity needed to persist as users traveled between public and private networks, and that users needed easy volume control and alternatives to speech in public environments. 
We’ve held subsequent trials, with more features and functions enabled, to support the 10 workflows in the product today. Many sales reps in the trials have said they are anxious to get the full version and start using it every day.
“I was surprised to find that it can understand names like PNC and Alcoa,” said Marco Silva, Regional Manager, Oracle Infrastructure Sales, after participating in the September 2012 trial.
“It understands me better than Siri does,” said Andrew Dunleavy, Sales Representative, Oracle Fusion Middleware, who also participated in the same trial.

This demo shows Oracle Voice in action.


What can a sales rep do with Oracle Voice?
Oracle Voice allows sales reps to efficiently retrieve and capture sales information before and after meetings. With Oracle Voice, sales reps can: 

Prepare for meetings
View relevant notes to see what happened during previous meetings.
See important activities by viewing previous tasks and appointments. 
Brush up on opportunities and check on revenue, close date and sales stage.

Wrap up meetings
Capture notes and activities quickly so they don’t forget any key details.
Create contacts easily so they can remember the important new people they meet.
Update opportunities so they can make progress. 


These screenshots show how to create tasks and appointments using Oracle Voice.

Our research showed that sales reps entered more sales information into the CRM system when they enjoyed using Oracle Voice, which makes Oracle Voice even more useful because more information is available to access when the same sales reps are on the go. With increased usage, the entire sales organization benefits from access to more current sales data, improved visibility on sales activities, and better sales decisions. Customers benefit too -- from the faster response time sales reps can provide.


Oracle’s ongoing investment in User Experience

Oracle gets the idea that cloud applications must be easy to use. The Oracle Applications User Experience team has developed an approach to user experience that focuses on simplicity, mobility, and extensibility, and these themes drive our investment strategy. The result is key products that refine particular user experiences, like we’ve delivered with Oracle Voice. 

Oracle Voice is one of the most recent products to embrace our developer design philosophy for the cloud of “Glance, Scan, & Commit.” Oracle Voice allows sales reps to complete many tasks at what we call glance and scan levels, which means keeping interactions lightweight, or small and quick.

Are you an Oracle Sales Cloud customer? 

Oracle Voice is available now on the Apple App Store for Oracle customers using the Oracle Sales Cloud. It’s the smarter sales automation solution that helps you sell more, know more, and grow more. 

Will you be at Oracle OpenWorld 2014? So will we! Stay tuned to the VoX blog for when and where you can find us. And don’t forget to drop by and check out Oracle Voice at the Smartphone and Nuance demo stations located at the CX@Sales Central demo area on the second floor of Moscone West. 

Friday May 02, 2014

Thank you, Oracle Partner AMIS, for an excellent Oracle Applications Cloud User Experience Expo

Author Misha Vaughan, Oracle Applications User Experience

We recently co-hosted an OAUX Expo in Nieuwegein, The Netherlands (near Amsterdam) on March 18, 2014 with Oracle partner AMIS. The goal of the event was to excite and inspire attendees about the future of Oracle technology and Oracle Applications Cloud by leading with our work on the Oracle user experiences.  We wildly exceeded my own expectations about the event. Students walked away excited about careers with Oracle technology, partners walked away with a sense of how they could grow their businesses, and customers walked away with confidence in Oracle’s UX investment strategy.

The timing was quite lucky, as this was the first event where attendees got to see the newly available Oracle Applications Cloud Release 8 user interface.


A personal thank-you to Lucas Jellema, Amis CTO, who was enthusiastic and inspired enough to spark this project.


To get a recap of what you missed, AMIS CTO Lucas Jellema (@lucasjellema) blogged live about the event, which drew nearly 500 attendees. Just prior to the event, Bob Rhubart (@OTNArchBeat) of OTN Archbeat hosted a video
interview that previewed the event nicely, with Lucas and our VP, Applications User Experience, Jeremy Ashley (@jrwashley), on the Oracle user experience vision and strategy.

What did you miss?


Here is a recap in pictures of the event. Photos by Rob Hernandez, Oracle Applications User Experience. 


The Oracle Applications User Experience and AMIS teams pose just before the big day for a snapshot.

Ultan O’Broin talks about wearables and enterprise use cases.


Aylin Uysal discusses the future of Oracle HCM Cloud user experiences.


VP Jeremy Ashley and Amis CEO Paul Uijtewaal discuss Google Glass.


 Lonneke Dikmans listens poised to talk about UX Direct and Oracle’s UX best practices. 


Killian Evers leads a discussion about the next generation of the Sales Cloud user experience.

Vlad Babu, one of our Apps UX Sales Ambassadors, talks with attendees about UX Direct and UX design patterns for building great looking usable apps for the Cloud.


A few lucky attendees got to see what’s behind the door to the secret chamber.

Noel Portugal shows off Google Glass.

George Hackman demos forward-looking user experience concepts.

Jeremy Ashley, Lucas Jellema, and Sten Vesterli rest their weary legs after hours of presentations.


One of our own UX Sales Ambassadors, Edward DeWolf, demos the new simplified UI for Oracle Sales Cloud.


Jake Kuramoto draws observers into a huddle as he shows some user experience concepts.


Find out where the UX team will be next if you want to see what we are working on

If you would like to read more:

• Take a look at where it all started.

• Read the latest on our cloud tailoring strategy.



Thursday Mar 20, 2014

Simplified UI and the Oracle User Experience in Oracle Applications Cloud Release 8

With the launch of Oracle Applications Cloud Release 8 this month, the Oracle Applications User Experience team gets another opportunity to talk about its simplified user interface (UI) and how our usability research is moving the Oracle user experience forward. 

The simplified UI is the modern, intuitive, streamlined interface for the Oracle Applications Cloud that brings to the surface frequently performed tasks, works across platforms, and requires no training. Oracle debuted this simple, mobile, and extensible interface in Oracle Applications Cloud Release 7, in Oracle Human Capital Management (HCM) Cloud and Oracle Sales Cloud. That release in Fall 2013 illustrates the interface's focus on quick-entry, light-touch, contextual tasks that are tailored by role.

Oracle Applications Cloud Release 8 is an extension of the same themes of simplicity, mobility, and extensibility that set the simplified UI apart. Oracle HCM Cloud and Oracle Sales Cloud can now take advantage of these user experience enhancements:

  • Expanded simplicity: Additional self-service, quick-action tasks are brought to the surface in this latest release, enabling more people in your company to easily access the essential information and actions that support the way they work in the cloud.
  • Expanded visualizations and analytics: Additional infographic-inspired, tablet-friendly, and interactive visualizations and embedded analytics appear throughout the UI in this release.
  • Expanded extensibility and customization: Not only can you rebrand the simplified UI with your own company logo and watermark and add unique company news and announcements to the simplified UI home page, but you can now restructure and rename the available functional areas and pages. 
Here's a look at just a few highlights in the simplified UI in Release 8.


Oracle Applications Cloud Release 8 Simplified UI Entry Experience

Time entry
Time in Oracle HCM Cloud Release 8

Sales Campaigns
Sales Campaigns in Oracle Sales Cloud

Succession Plans
Succession Plans In Oracle HCM Cloud

Dashboard
Dashboard in Oracle Sales Cloud


Settings Structure
Settings in Simplified UI: Structure

Check the Usable Apps web site to read more about the user experience in the Oracle Applications Cloud.  

Saturday Mar 01, 2014

OAUX Expo: Oracle & AMIS bring new Applications Cloud user experiences to Europe on March 18th

By Misha Vaughan, Oracle Applications User Experience

Lucas Jellema
Photo by Martin Taylor, Oracle Applications User Experience
Lucas Jellema, Chief Technology Officer of Oracle partner AMIS Services BV, gets a look at new Oracle user experiences during a demo with Lulit Bezuayahu, of Oracle, at an OAUX Expo at OpenWorld 2013. The expo was his source of inspiration for an expo in The Netherlands in March 2014.

Lucas Jellema, Chief Technology Officer of Oracle partner AMIS Services BV, first saw the Oracle Applications User Experience (OAUX) Expo at OpenWorld in September 2013 in San Francisco.

“The expo further enforced the message - simplicity, mobility, extensibility - and what that boils down to in terms of actual user interfaces,” Jellema said after the expo. “It also strengthened my confidence in what the UX team is doing. It helps me believe that Oracle actually can be a leader in UX in the enterprise space.”  He said he recognized the excitement and possibilities for inspiration for Oracle customers and asked if the UX team could bring the same experience to Europe in partnership with AMIS.

Join us on March 18 at the AMIS offices in Utrecht, The Netherlands. The Oracle Applications User Experience team will be showcasing the latest thinking in Oracle’s user experiences from noon to 8pm,  along with talks by speakers including Jeremy Ashley (@jrwashley), Vice President, Applications User Experiences; Sten Vesterli  (@techthatfits), Senior Principal Consultant, Scott / Tiger; Lonneke Dikmans, (@lonnekedikmans), Managing Parter, Vennster; and, of course, Lucas Jellema (@lucasjellema).

The event will be open to the public, including students, customers, and partners.  Registration is necessary to make sure we can accommodate everyone.    

Attendees can expect to see the latest in Oracle’s thinking on Oracle Applications Cloud user experiences, meet the creative AppsLab development team (@theappslab) try out Oracle’s eye-tracking usability research tool, and participate in talks ranging from wearable technology (@ultan) to Oracle Application Development Framework (ADF) to Oracle Apex by a slate of Oracle and AMIS experts.  There even may be a Tesla user experience on display.

By special request of the AMIS team, Oracle will also host a Secret Chamber that requires customers to be under non-disclosure. Behind these doors, customers will be able to see Oracle’s applications cloud user experience roadmap.

OAUX Expo sign
Photo by Misha Vaughan

We hope to see you there! Please remember to register in advance to ensure your access!
More information is available on the Usable Apps web site.



Monday Dec 09, 2013

Partner Gives a Thumbs-Up to Insight on Oracle User Experience

By Kathy Miedema, Oracle Applications User Experience

Anne Meyer
Anne Meyer of MIPRO Consulting LLC, center, listens along with Kelly Bernie, Senior Manager, Oracle Applications Partner Enablement, left, to a demo from Ivy Leung, Applications User Experience, as she talks about Simplified UI for Oracle HCM Cloud at the OAUX Expo during OpenWorld in San Francisco in September 2013.

In the past 6 months, the Oracle Applications User Experience team has been experimenting with a new way to show the innovative user experiences we are building. This idea of a demo showcase evolved into the OAUX Expo at OpenWorld 2013, in September in San Francisco. Guests, who were required to sign non-disclosure agreements with Oracle and refrain from blogging, Tweeting, or other social media expressions about what they saw, were invited to attend an exclusive reception where they could see demos of just-released and future user experiences. These demos included everything from Simplified UI for the Sales Cloud and HCM Cloud to cutting-edge technology like voice and Google Glass that members of our team are exploring as we consider how to incorporate such technology into future user experiences.

Anne Meyer, representing Oracle partner MIPRO Consulting, was one of about 150 attendees. Here’s what she had to say about the expo and its value:

Q: What were you expecting to see at the OAUX Expo at Oracle OpenWorld 2013?


Anne:
“I wasn’t sure what the format or content would be other than expecting a view of Fusion Release 7.” (Oracle Fusion Applications Cloud Services Release 7)



Q: How did the demos you saw meet your expectations?

Anne: “The demos surpassed my expectations. I have worked with OAUX in the past for one-on-one feedback sessions and have always enjoyed participating in those. In this forum, it was nice to walk up to and see and hear about a variety of innovative prototypes as well as upcoming new features soon to be available in the Oracle product lines.

The innovation of the prototypes was truly exciting. I’m anxious for these products to make it to the marketplace.  Some may be game-changing for Oracle, and how people view Oracle products. They demonstrated a great sense of what the new workforce generation is expecting in the software solutions they use at work. I was particularly excited about the voice recognition prototype. There are endless applications for that capability across the Oracle product lines.”



Q: Would you attend future OAUX Expo events, or bring colleagues to such an event?

Anne: “Absolutely. I always try and expand my company’s participation in OAUX events.”  



Q: How was the OAUX Expo valuable to you and your company?



Anne: "The OAUX Expo was important on many levels.  First, we are implementing Fusion Release 5, so the view into Release 7 was important in our planning for when we upgrade next year.  Second, as I noted in a previous comment, to see the innovation is very exciting to us as we are an organization focused on PeopleSoft and Fusion. It supports our enthusiasm for the products and their future, and how we can infuse that enthusiasm to our clients and prospects.”



Q: Has the OAUX Expo changed your perception of the Oracle user experience?

“I don’t know if it changes my perception per se, because I enjoy participating in the one-on-one feedback sessions. This is just another approach, and a good one, to see more at one time.”

Anne said in a separate email that the expo demonstrated how Oracle is moving forward with technology innovation. “I’ve been a participant in individual user experience sessions, but to put them all together in one room was eye-opening to how there is an overall vision, to where the Oracle products are moving. So having multiple stations to view the innovations gives one a full view, and an exciting one, to the future.” 

She added that the one thing that stood out was the voice recognition technology. “All of my customers and prospects are excited about the mobile technology, but little do they know that the voice recognition technology is potentially on its way. That is very, very exciting. We have customers who have people using PeopleSoft on things like oil rigs. How much more convenient could it be to a foreman to be able to audible rather than type things into PeopleSoft than that?


“The example used was CRM, but I think the real bottom-line usage of voice recognition is, for example, when a nurse on a hospital floor can audible inventory items and not take valuable time to key that in. That’s powerful. That’s ROI as hospitals look to reduce cost to patient days.  That was the most impressive application I saw there.”

Thank you, Anne, for your time and feedback! For more information on how to attend a similar expo event, contact Misha.Vaughan @ Oracle.com.

Thursday Nov 21, 2013

Will You Be Wearing Your Enterprise Application Data?

By Misha Vaughan, Oracle Applications User Experience

The Oracle Applications User Experience group has begun to explore the role of wearable computing and enterprise use cases, which is part and parcel of our charter to watch for future trends that will matter to our customers’ workforce.  See, for example, some of the recent posts by The AppsLab team and Ultan (@ultan) on wearables.

Heads-Up Displays: Google Glass

Anthony Lai (@anthonyslai), a User Experience Architect at Oracle, has been roaming the halls of Oracle with what are now easily identifiable as Google Glass.  In this post, he talks about his experience using Google Glass and what he has learned about wearing them in an enterprise setting.

Anthony Lai
Anthony Lai
Photo by Misha Vaughan

Q:  Let's start with the basics. What is Google Glass, and what is the vision behind the technology?

A: Glass is a device that is supposed to be non-intrusive, to give you information when you need it.  It is a way for you to quickly know about stuff right away, without even opening up a tablet or device.  It provides notifications to you for things you are interested in.  It provides you with navigation.  You can ask questions in a free-form format.  You can take pictures and do video recording for memories.  Quick snapshots. The photos are nice; they are wide-angle.  

Q: Do people around you find it intrusive at all?  Do they object to the video-recording capacity?

A: If you take a picture, you hear the click sound and there is a flash.  It’s not like you don't know it's happening. That brings in a paradigm about glass.  They position it just above the eye. You need the eye contact to create trust.

Q:  What have you found to be useful for yourself, in terms of work?

The first thing is that I subscribe to things I'm interested in on Twitter.  In Twitter, you can have a lot of people you are following.  You can select which people you want to receive on your Glass.  I put some technology things on there, and Glass would notify me.  I feel like it's really annoying now to go to my phone or my desktop. With Glass, it's just instant. That's key for me.

The other side is in-car navigation.  I was using my phone, but with Glass, I can see straight ahead and get the directions in my ear.  If it is time for you to turn and take actions, it will tell you.  So it's not really distracting you from driving.

Q:  As a developer working for Oracle, what enterprise use cases occur to you?

Take a CRM use case. What does a sales rep need to do when they go into a sales meeting?  What information do they need to know wherever they are?  One example is if there is a sales meeting coming up at 3 p.m., Google Glass can remind you, and then give you quick information, like attendees.  If you want to call an attendee right away, you can.  If you need to make a quick note, if you need to find where the meeting is, how bad traffic is to get there.  

During a meeting, we thought, what if you want to take a picture of the attendees so you don't forget who was at a meeting?  

At the end of the meeting, you may want to debrief.  You go to a coffee shop around the corner, where you can sit and make notes of the meeting with co-workers. You can even run a Google Hangout, or video-conference, with people who are there and not there.

Q: Final thoughts?

It's amazing technology.  I think it is an appropriate technology to move into the future.  I think there are a lot of people right now that are skeptical.  Right now, it is expensive.  Ultimately, the price will go down.  

Wearables: An Executive Perspective

Jeremy Ashley
Jeremy Ashley, Vice President of the Oracle Applications User Experience team, with his Pebble Watch.

"It's not just about Google Glass,” says Jeremy Ashley (@jrwashley), Vice President of Oracle Applications User Experience. “What we are doing is taking the application of computing power here, and moving away from it being a single device. We are moving to multiple devices that sense the world around you. It's really a matter of what these other devices can provide for you.”

Ashley said users are demanding smaller snippets of more detailed information, like Google Now and Windows tiles. “Instead of providing this large dashboard with this information all over it, you will see little tiles with snippets of information that you can drill on. It's no longer about providing lots of detailed information. It's providing lots of detailed information with context.”

The platforms for information delivery include glasses, watches, and other types of devices. The glasses derive their context from where you are, what you are looking at, and what you are supposed to be doing at that time. They use sight, sound, GPS, motion, direction, gesture and more.

Glasses are piggybacking on a set of interactions that you are already doing, and adding extra information on top of that, as opposed to a computer that you have to walk up to and begin providing context to. Glass augments a lot of your movements to gain input and complete a particular task.

Google Glass is an obvious use case for supply chain, Ashley said, when the user needs a third hand to reference material or communicate with someone about a part or a checklist. It can be recording what you are doing, or provide a channel for another technician to look over your shoulder as you check your work.

More use cases

Wearing Google Glass in meetings might also make sense. The user could be acting as a proxy who is sitting in the room for someone else and providing a feel of the room. 

In the financials spectrum, a user might want to keep information secret as opposed to making information public. Google Glass could be used by a CFO, who receives real-time data as opposed to opening up a laptop in a public place.

“When they say ‘augmentation,’ people think of Borg-like things on your head,” Ashley said. “Instead it’s about taking something that you already have, and just increasing the sensitivity to make it more meaningful or useful.”

As our data moves to the cloud, these kinds of experiences become more possible.

Monday Nov 11, 2013

Moving the Oracle User Experience Forward with the New Release 7 Simplified UI for Oracle Sales Cloud

By Kathy Miedema, Oracle Applications User Experience

In September 2013, Release 7 for Oracle Cloud Applications became generally available for Oracle Sales Cloud and HCM Cloud. This significant release allowed the Oracle Applications User Experience (UX) team to finally talk freely about Simplified UI, a user experience project in the works since Oracle OpenWorld 2012.

Simplified UI represents the direction that the Oracle user experience – for all of its enterprise applications – is heading.

Oracle’s Apps UX team began by building a Simplified UI for sales representatives. You can find that today in Release 7, and it was demoed extensively during OpenWorld 2013 in San Francisco.



See the the new Simplified UI for Oracle Sales Cloud, a user interface built for sales reps.

Analyst Rebecca Wettemann, vice president of Nucleus Research, saw Simplified UI at Oracle Openworld 2013 and talked about it with CRM Buyer in “Oracle Revs Its Cloud Engines for a Better Customer Experience.

CRM Buyer
Wettemann said there are distinct themes to the latest release:
"One is usability. Oracle Sales Cloud, for example, is designed to have zero training for onboarding sales reps, which it does," she explained. "It is quite impressive, actually -- the intuitive nature of the application and the design work they have done with this goal in mind."

The software uses as few buttons and fields as possible, she pointed out. "The sales rep doesn't have to ask, 'what is the next step?' because she can see what it is."

In fact, there are three themes driving the usability that Wettemann noted. They are simplicity, mobility, and extensibility, and we write more about them on the Usable Apps web site. These three themes embody the strategy for Oracle’s cloud applications user experiences.  

Simplified UI for Oracle Sales Cloud

In developing a Simplified UI for Oracle Sales Cloud, Oracle’s UX team concentrated on the tasks that sales reps need to do most frequently, and are most important. “Knowing that the majority of their work lives are spent on the road and on the go, they need to be able to quickly get in and qualify and convert their leads, monitor and progress their opportunities, update their customer and contact information, and manage their schedule,” Jeremy Ashley, Vice President of the Applications UX team, said.

Ashley said the Apps UX team has a good reason for creating a Simplified UI that focuses on self-service. “Sales people spend the day selling stuff,” he said. “The only reason they use software is because the company wants to track what they’re doing.” Traditional systems of tracking that information include filling in a spreadsheet of leads or sales. Oracle wants to automate this process for the salesperson, and enable that person to keep everyone who needs to know up-to-date easily and quickly. Simplified UI addresses that problem by providing light-touch input.  

“It has to be useful to the salesperson,” Ashley said about the Sales Cloud user experience. Simplified UI can tell sales reps about key opportunities, or provide information about a contact in just a click or two.

Customer screen shot
Customer information is accessible quickly and easily with Simplified UI for the Oracle Sales Cloud.

Simplified UI for Sales Cloud can also be extended easily, Ashley said. Users usually just need to add various business fields or create and modify analytical reports. The way that Simplified UI is constructed allows extensibility to happen by hiding or showing a few necessary fields.

Settings
The Settings user interface, starting in release 7, allows for the simple configuration of the most important visual elements.

“With Sales cloud, we identified a need to make the application useful and very simple,” Ashley said. Simplified UI meets that need.

Where can you find out more?
To find out more about the simplified UI and Oracle’s ongoing investment in applications user experience innovations, come to one of our sessions at a user group conference near you. Stay tuned to the Voice of User Experience (VoX) blog – the next post will be about Simplified UI and HCM Cloud.

About

Check here for news and upcoming events from Oracle's Applications User Experience team on the Oracle Applications Cloud and more.

Misha Vaughan
Misha Vaughan, Director, Applications User Experience
@mishavaughan on Twitter

Learn more about us at
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