User Experience Roadmap for Oracle Applications: Direct from Jeremy Ashley
By mvaughan on Jul 29, 2012
By Misha Vaughan, Applications User Experience
This is the third in a series of blog posts on the user experience (UX) highlights in various Oracle product families.
Last week’s post was with Gary Grieshaber, Senior Director, EnterpriseOne Product Strategy on JD Edwards. This interview is with Jeremy Ashley, Vice President, Oracle Applications User Experience team. Here, he talks about Oracle’s roadmap for simplifying Oracle Applications user experiences and what you might expect to see at Oracle OpenWorld 2012 this year.
These days, if you ask Ashley about Oracle’s strategy with Applications User Experience, his answer is short: “Simplicity.”
The enterprise application landscape is changing for user experiences, he says. The underlying technologies -- the software, the hardware, and the storage capabilities -- have become so sophisticated that users’ expectations have started to shift. They now expect even more from their devices. Users want their experiences to be smarter and simpler and portable.
Ashley says he views these trends as byproducts, or symptoms, of a larger trend. Users now expect their software experiences to simply map to their needs. They are no longer willing to work to the device, spending hours on training and patiently wading through quirky work-around solutions. Instead, they want the device to work around their needs.
What does Ashley mean when he talks about “simplicity”?
He calls it a process of reduction. Rather than building more, he says, look at how you can get more out of what you have.
At OpenWorld, you’ll be able to see what Ashley means by this. This process of reduction, this simplification, becomes imperative for Oracle customers who have a high number of users, on a high volume of transactions, and need walk-up-and-use ease of use.
On the Applications User Experience team, we call this the “entry experience.”
Ashley said that Oracle is evaluating its product lines with an eye toward design, and looking for specific opportunities to simplify. Whether it is with a product family or a spot solution, the Applications UX team is really paying attention to where simplification is needed most and makes the most sense. For example, he said, that could mean providing a simplified user experience or performing inventory receiving using Oracle Fusion Applications Supply Chain Management (SCM).
The other part of simplification is about integrating a user experience across features and across devices of all shapes and sizes -- seamlessly. Rather than presenting the user with a full menu of options, simplicity means making sense of how to pull together the best set of features and information to fit whatever device a user may be working on, as Oracle has done in Oracle Fusion Applications.
Ashley will lead a general session at OpenWorld on the topic of simplification, and he is planning to demo what are likely to be some of the most exciting enterprise applications user experiences Oracle’s has ever showcased. He will be joined by ACE Directors Basheer Khan, CEO of Innowave; Debra Lilley, Oracle Alliance Director and Fusion champion of Fujitsu; and Edward Roske, CEO of InterRel.
Don't miss Ashley’s session at OpenWorld this year.
CON9467 - Oracle’s Roadmap to a Simple, Modern User Experience
This is where you will get a look at the promised demos.
In this session, you'll hear again from Basheer Khan, CEO of Innowave, as he presents with
Ashley and Katie Candland, Director, Oracle Fusion Applications, on his
experience with implementing Fusion Project Portfolio Management, or
PPM. A video interview of Khan is also available, where he says his company's implementation of Fusion Applications is bringing efficiencies to their business that they've never seen before.
Find out more about how you can connect with the Oracle Applications User Experience team at OpenWorld 2012.