Stay on Top of the Latest Trends in Enterprise User Experiences


By Misha Vaughan, Oracle Applications User Experiences

Find your local expert in:

Dubai | Cyprus | Athens | Johannesburg  | Jordan | Prague | Moscow | Doha | Bucharest | Abu Dhabi | Munich | London | Gothenburg | Brussels | Copenhagen | Utrecht | Chicago | San Francisco | Washington DC


Photographs by Misha Vaughan, Oracle Applications User Experience
Amsterdam canals, above, were outside the location for a recent workshop on enterprise applications user experience. 

In the fall of last year, the Apps UX team met with and updated the Apps UX Sales Ambassador (SAMBA) team in North America with a reprise of last year’s sales training event.

The SAMBA team is a global group of senior-level application solution consultants and applications technologists who provide front-line feedback on the Oracle applications user experience strategy and roadmap. We now officially welcome to the fold representation from Oracle’s Partner team, Alliances and Channels, as well.

Their brethren in Europe, Middle East, and Africa also wanted a chance to see and give feedback on what's new, what's coming, and what is officially "wow" in applications user experiences.  So we took our workshop on the road to create more regional user experience experts.


The new Oracle University training facility in Dubai, near where more UX training was conducted. Highly recommended!

What did they learn?
There was a significant focus on the Oracle Fusion Applications next-generation user experiences, with an in-depth discussion of the new simplified user interface, updates to the desktop user interface, as well as the role of Fusion's native applications.  There was also an extended conversation about how this frames Oracle's overall cloud user experience strategy.

Attendees also got a much more detailed view into how these innovations are spread across the Applications Unlimited product lines, such as E-Business Suite, Siebel, JD Edwards, and PeopleSoft. We offered specific examples of how Oracle invests in codifying proven, tested solutions to usability problems, known as user experience design patterns,  that any existing product can family leverage.



Ultan O'Broin, Director, Applications User Experiences, discusses how user experience design patterns allow developers to leverage Oracle innovations across applications products.


Finally, the main event: The applications user experience roadmap with Jeremy Ashley, Vice President of the Apps UX team. What are the next set of big ideas that we are paying attention to and doing research and development around? 

You can get an inkling of the conversation here. Both presenters and attendees debated the merits and risks of simplification, gamification, voice technology, and how to create frameworks for extending these platforms to tailor a user experience to the way a customer's business really needs to function.


Lynn Rampoldi-Hnilo, Director, Mobile User Experience, talks about voice integration for end users of enterprise applications.

Special Thanks
Special thanks to Kevin Li, Edward Dewolf and Julian Peters from Europe, and Anand Subramanian from Middle East and Africa, for serving as our spirit guides, and teaching us what you need for your customers and partners. 


Julian Peters, Master Principal Sales Consultant, UK


Anand Subramanian, Middle East and Africa Fusion Apps Leader, Dubai


Edward Dewolf, Principal Sales Consultant, Belgium

A last thank you to Andrew Gilmour for staying calm under pressure to help execute an awesome series of workshops.


Andrew Gilmour, Fusion User Experience Advocates and Apps UX Sales Ambassador Programs

For customers and partners
If you are interested in a briefing and want to stay on top of what's coming in applications user experiences, connect with your local solution consultant or alliances and channels representative -- they will reach out to our Apps UX Sales Ambassadors and can deliver an update for you. 

If you are fortunate enough to find your way to a local user group event, we try to make sure we have a representative from our team on the ground.  Check out our events pages on the UsableApps Web site.

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Check here for opinions, updates, and events from Oracle's Applications User Experience team: Applications Cloud, E-Business Suite, JD Edwards, Siebel, PeopleSoft, and more.

Misha Vaughan
Misha Vaughan, Director, Applications User Experience
@mishavaughan on Twitter

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