‘Simple is the new cool’ in the Oracle Sales Cloud user experience

By Misha Vaughan, Oracle Applications User Experience

Oracle has pivoted quickly to embrace elegant, streamlined simplicity in its cloud user experience strategy. These user experience designs required no changes in the Oracle technology stack. The Applications User Experience (UX) team, which is responsible for the simplified user interface (UI) in the Oracle Applications Cloud, took a hard look at what Oracle already had and said, ”How do we move this into the future?”

Oracle Vice President Jeremy Ashley, who leads the Applications User Experience team, set a challenge to focus on the following:

The user experience you see in the Oracle Sales Cloud, now available in release 8, really starts to expose our team’s focus on a consistent, repeatable, light-touch experience with a guiding design philosophy that we call “Glance, Scan, Commit.”

Oracle Sales Cloud Mobile Oracle Sales Cloud Dashboard
Oracle Sales Cloud for sales reps is available on a smartphone, tablet, and laptop.


Here are some easy-to-digest, quick-hit videos that recap some of the basic use experience features in release 8. 


What are other folks saying about the user experience?

I like this perspective from Floyd Teter (@fteter), of Sierra-Cedar.  “We've all heard it: ‘simple is the new cool’," Floyd says. “It's true. We certainly see it in the UX world. Simple designs for human interaction. Tell me what I need to do, how to do it, and make it easy. If I only had a dollar for every time I heard that mantra ... and when we consider the market moving to the cloud, UX is the major differentiation -- and simple is carrying the day every day.”

ZDNet’s Natalie Gagliordi saw the direction the investment is heading, according to this post on release 8: “Oracle is upping its efforts to improve the user experience of Sales Cloud, announcing Wednesday a new release of the platform with enhancements focused on boosting sales productivity and improving the SFA mobile experience for sales reps and managers.”

J. Bruce Daley cites six key aspects that customers ought to consider when evaluating release 8, and among these is usability. “Oracle beefed up the user interface and gave the product a more consumer-like look and feel,” he said. “User adoption is an area the company is investing heavily in, to improve not only in the way the product looks but also the way it works.”

What’s next, in release 9 and beyond?

Killian Evers
Killian Evers


In July at the Oracle Headquarters Usability Labs in Redwood Shores, Calif., Killian Evers, Senior Director of the Sales Cloud User experience, hosted an Oracle Sales Cloud UX Customer Seminar called “Connecting and Innovating Together.”

The event was targeted to existing Oracle Sales Cloud customers and provided a chance to talk through Oracle’s UX strategy and roadmap, and to take feedback on the design direction. Customers got to see firsthand what Oracle's vision is and provide feedback about their user experience needs. 

Kristin Desmond Tim Dubois Greg Nerpouni

Kristin Desmond, from left, Tim Dubois, and Greg Nerpouni.

Included in the agenda was a review of the newly available UX enhancements in Oracle Sales Cloud Release 8, followed by a discussion with Kristin Desmond, Director, who talked about what’s coming next after release 8. Tim Dubois and Greg Nerpouni delivered a one-two combination with a review of newly available UX extensibility enhancements in release 8 and the forward-looking UX extensibility roadmap.  


Jake Kuramoto
Jake Kuramoto


Jake Kuramoto (@jkuramot) of the OAUX AppsLab showed upcoming UX innovations for the Oracle Sales Cloud. Also featured throughout the day were a series of one-on-one usability activities to provide feedback to the Oracle Sales Cloud UX team on novel designs.

Event Poster

Where do I find out more?

If you can’t find us on the road, you can start by checking out a few more videos. The Oracle Sales Cloud team has worked hard to put together easy-to-digest views of what the product looks and feels like.

If you want to see whether you are ready to take on the Oracle Sales Cloud, take a pass through some our Release 8 readiness documentation.


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Check here for news and upcoming events from Oracle's Applications User Experience team on the Oracle Applications Cloud and more.

Misha Vaughan
Misha Vaughan, Director, Applications User Experience
@mishavaughan on Twitter

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