COLLABORATE 12 Wrap-Up: Applications User Experience in Las Vegas

By Misha Vaughan, Oracle Applications User Experience



Getting the word out about Oracle’s investment in user experience

We had our best year yet at COLLABORATE 12, especially in terms of getting the word out about Oracle’s investment in user experience across the product lines. If you are a reader of this blog, you know that this message in particular is a big item for me.

Our Fusion Applications User Experience session with Jeremy Ashley, Katie Candland, and ACE Director Bex Huff of Bezzotech (a Fusion User Experience Advocate), helped kick off COLLABORATE 12 with great attendance and great questions, as well as a sneak-peek at where we are going with user experience in applications.

This was the first time we brought the Oracle User Experience demopod to COLLABORATE, and it, too, was a smashing success.   We had non-stop traffic, with a guest appearance by Mark Sunday, Oracle CIO ("Like" the Oracle Applications Facebook page to see the photo op).  The pod provides a great way for customers to get a quick feel for what user experience is all about with our eye-tracking demo.

We also had a great opportunity to contribute to the Faces of Fusion stories appearing on Oracle.com.  It was a chance for our Fusion UX Advocates, our Sales Ambassadors, and our usability engineers to talk about their role in helping to bring Fusion Applications to full bloom.


That’s me, Misha Vaughan, delivering a few words for the Faces of Fusion stories.

We also got some nice coverage from Aaron Lazenby of Profit Magazine.  Profit has just gone through a major re-design, and the Oracle usability labs will be covered in the August issue. 

Lessons learned from our speakers

I always like to check in with our team after an event and gauge customer reactions as well as gather a few key lessons learned. Here are some thoughts from Killian Evers, Senior Director, and Laurie Pattison, Senior Director, both of the Oracle Applications User Experience team.

Killian Evers:  “I was completely surprised and overwhelmed with the response Sten Vesterli [Scott/Tiger] and I received to our presentation. First of all, we received a generous round of applause. Second, and more importantly, customers responded that they had heard about extensibility preserving changes, but our session was the first time they had heard the details and seen the proof.”

Laurie Pattison: “Enthusiasm was high.  We were at capacity for the session Floyd Teter [Innowave] and I ran: 100.  My biggest takeaway is that people are eager for information from those that have already installed and implemented and are running Fusion for their businesses.  My biggest takeaways from Floyd were to stop doing requirements "must-haves" and just bring up a Fusion instance and let users at it.  It was a huge plug for how Fusion apps were designed to support users' business processes, as well as how intuitive they are.”

See you next year at COLLABORATE!

If we didn’t get a chance to say hello, we’ll look for you next year at COLLABORATE.


Me and Matt Munyan, Principal Solution Consultant, demonstrating real commitment to COLLABORATE and OAUG.

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Check here for opinions, updates, and events from Oracle's Applications User Experience team: Applications Cloud, E-Business Suite, JD Edwards, Siebel, PeopleSoft, and more.

Misha Vaughan
Misha Vaughan, Director, Applications User Experience
@mishavaughan on Twitter

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