Monday Oct 29, 2012

Apps UX Launches Blueprints for Mobile User Experiences

By Misha Vaughan, Oracle Applications User Experience

At Oracle OpenWorld 2012 this year, the Oracle Applications User Experience (Apps UX) team announced the release of Mobile User Experience Functional Design Patterns. These patterns are designed to work directly with Oracle’s Fusion Middleware, specifically, ADF Mobile.  The Oracle Application Development Framework for mobile users enables developers to build one application that can be deployed to multiple mobile device platforms.

blue print

These same mobile design patterns provide the guidance for Oracle teams to develop Fusion Mobile expenses.



Application developers can use Oracle’s mobile design patterns to design iPhone, Android, or browser-based smartphone applications. We are sharing our mobile design patterns and their baked-in, scientifically proven usability to enable Oracle customers and partners to build mobile applications quickly.

A different way of thinking and designing.
Lynn Rampoldi-Hnilo, Senior Manager of Mobile User Experiences for Apps UX, says mobile design has to be compelling. “It needs to be optimized for the device, and be visually rich and simple,” she said. “What is really key is that you are designing for a user’s most personal device, the device that they will have with them at all times of the day.”

Katy Massucco, director of the overall design patterns site, said: “You need to start with a simplified task flow. Everything should be a natural interaction. The action should be relevant and leveraging the device. It should be seamless.”

She suggests that developers identify the essential tasks that a user would want to do while mobile. “They need to understand the user and the context,” she added.



A sample inline action design pattern

What people are saying
Reactions to the release of the design patterns have been positive. Debra Lilley, Oracle ACE Director and Fusion User Experience Advocate (FXA), has already demo’ed Fusion Mobile Expenses widely.  Fellow Oracle Ace Director Ronald van Luttikhuizen, called it a “cool demo by @debralilley of the new mobile expenses app.” FXA member Floyd Teter says he is already cooking up some plans for using mobile design patterns.  We hope to see those ideas at Collaborate or ODTUG in 2013.

For another perspective on why user experience is such an important focus for mobile applications, check out this video by John King, Director, and Monty Latiolais, President, both from ODTUG, or the Oracle Development Tools User Group.

In a separate interview by e-mail, Latiolais wrote: “I enjoy the fact we can take something that, in the past, has been largely subjective, and now apply to it a scientifically proven look and feel. Trusting Oracle’s UX Design Patterns, the presentation really can become one less thing to worry about. As someone with limited ADF experience, that is extremely beneficial.”


King, who was also interviewed by e-mail, wrote: “User Experience is about making the task at hand as easy and error-free as possible. Oracle's UX labs worked hard to make the User Experience in the new Fusion Applications as good as possible; ADF makes adding tested, consistent, user experiences a declarative exercise by leveraging that work. As we move applications onto mobile platforms, user experience is the driving factor. Customers are "spoiled" by a bevy of fantastic applications, and ours cannot disappoint them. Creating applications that enable users to quickly and effectively accomplish whatever task is at hand takes thought and practice. Developers must become ’power users’ and then create applications that they and their users will love.”


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Check here for opinions, updates, and events from Oracle's Applications User Experience team: Applications Cloud, E-Business Suite, JD Edwards, Siebel, PeopleSoft, and more.

Misha Vaughan
Misha Vaughan, Director, Applications User Experience
@mishavaughan on Twitter

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