Friday Feb 07, 2014

Airfare Pricing vs. Oracle Multitenant for DBaaS?

I'm currently evalutating flight options to and from India for the 3 workshops in March in Mumbai, Delhi and Bangalore.

As everything at Oracle is fully self-serviced I've got stuck in our booking tool for over an hour now just wondering ... wondering ... wondering ...

For instance I wonder why an Economy class ticket with Lufthansa and Swiss to Mumbai and return from Bangalore will cost over EUR 5000 (no joke!!!) even though Swiss is a 100% subsidiary of Lufthansa.

whereas I can fly a slightly different route with Delta Airlines only from Germany to the US and back to Amsterdam and then further to Mumbai for less than half of the price - even though this includes different airlines as well (KLM and Delta) and will take more than twice as long and almsost triple the distance:

Roy (kudos!) and I had this great idea if YOU as a customer would match airline pricing strategy to your internal Database-as-a-Service (DBaaS) strategy?

  • First of all you make the price dependent on the time frame one odered a fresh PDB
    • The earlier the cheaper - except for the last week before a fixed date as now you'll have to max out allocated resources
  • Second you will have to make it completely intransparent so nobody will be able to proof against your pricing strategy being insane
  • Third you should make the price also depend on the process somebody used to order a PDB
  • Furthermore you should introduce some extra components such as "serviced by a lead DBA" will make it more expensive
    • Same for "served by another companies expert" - even though you own that company as well
  • And don't forget to include some components which will give yourself perfect flexibility such as "The enegery prices climbed up this week so unfortunately we'll have to make the provisioning and operation of a PDB more expensive" - and never take back this price growth (or if you do so then just by a portion of it)
    • Or tell people they'll get a special price with the only downside that the department working with this PDB will have to get up to work now at 3:40am in the morning and the PDB won't be accessible after 9am anymore

Wouldn't this be a wonderful pricing model?

Of course you read my irony and sarcasm. You know the answer: You'll be in real trouble if you'd offer such a service and pricng internally to anybody. But I'll never understand airline pricing models ...

-Mike

About

Mike Dietrich - Oracle Mike Dietrich
Senior Principal Technologist - Database Upgrade Development Group - Oracle Corporation

Based near Munich/Germany and spending plenty of time in airplanes to run either upgrade workshops or work onsite with reference customers. Acting as interlink between customers and the Upgrade Development.

Contact me either via XING or LinkedIn

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