By Mike Dietrich on Oct 25, 2012
When somebody did mention "PSY" during a dinner at OOW this year with customers and colleagues from Korea I was completely clueless. I even didn't understand correctly who or what "PSY" is. I did forget about that until last week as a German online magazine did report on over 500 mio youtube hits for "Gangnam Style". Well ... I didn't know that I've almost missed a global phenomenon. And now I've learned that the song is omnipresent in Korea (and not only here) - and Gangnam is a really nice (and expensive) quarter of Seoul not that far away from my hotel.
And if you need some rest during your lunch break you may watch these youtube vids - but don't blame me if you don't get the song out of your head anymore ...
And NO - that's not the type of music I'd usually listen to!!!