A word from YOUR customers
By cwarticki on Jun 12, 2009
An oldie but a goodie..
I'm in the Support business. It's always important to remember who is responsible for your company's survival. If survival means writing blog, participating in a wiki, authoring a podcast or twittering, than do it. Meet your customers where they are.
I am your customer. Satisfy my wants with personal attention and a friendly touch and I will become a walking advertisement of your products and services. Ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist, as far as you are concerned.
I am sophisticated, much more so than I was a few years ago. I have grown accustomed to better things. I have money to spend. I am an egoist. I am sensitive. I am proud. My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciate my business. After all, when I buy your products and services, my money is feeding you.
I am a perfectionist. I want the best I can get for the money I spend. When I criticize your products or services, and I will to anyone who will listen when I am dissatisfied, take heed. The source of my discontent lies in something you or the products you sell have failed to do. Find the source and eliminate it or you will lose my business and that of my friends as well.
I am fickle. Other businesses continually beckon me with offers of more for my money. To keep my business, you must offer something better than they. I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting you, your products and services above all others.
In the spirit of customer service, print this out and hang it on your wall (in your workspace or home office) I didn't author this, just passing it along.