By seanharris on Jul 26, 2007
Last week I was watching Jonathan Schwartz speaking at a conference of CEOs from the media industry. Based on the feedback from the audience his comments on where he felt the media industry was going seemed pretty controversial.
For anyone that has been following the UK news in the last week will be aware of the wide spread flooding that there has been in the UK since the major storms last friday. Although I live between three of the rivers that have flooded - The Pang, The Thames, The Bourne and The Kennet, thankfully, my own home has been unaffected, however in order to move around locally it has been important to keep up to date with the latest status of the flooding.
I would like to add at this point that my heart goes out to those people who have been affected by flooding. To have your home and personal possessions completely ruined as well as having to cope for several days without heat, power and fresh running water is something that I would not wish upon my worst enemy.
It has been interesting to observe how much all of the media - TV, Radio, Print and Internet - has been making use of content provided by ordinary people who have been affected. This has included photographs, videos, interviews and update information. This I think has been partly due to the fact that the torrential rain on Friday, even in those areas not affected ultimately by the flooding, cause transport chaos that made all forms of travel close to impossible. This in turn meant the the news agencies were hampered in getting their people "on the ground". This is highlighted by the inability of the environment agency to get the flood defences to Upton on Severn in time because they were held up in a traffic jam. All of this being said these factors have accelerated a trend rather than caused the change.
Imagine my joy though when I happened along the following mashup using google maps integrated with data from the environment agency, news reports, consumer reports, consumer photos and videos to provide a complete picture of the up to date state of affairs which you can navigate yourself to your personal areas of interest. To anyone that doubted the is a change under way in the way news content is generated this must surely be the final proof.