Sunday Sep 28, 2014

OpenWorld panel: Expert Insights into Faster Oracle SOA Suite Project Delivery

Oracle OpenWorld is starting today and I wanted to take the opportunity to tell you a little bit more about one of our not to be missed panels. We thought long and hard about the ideal combination of speakers for a session whose focus is around sharing unique insights into successful and fast delivery of Oracle SOA Suite projects. After tossing a few ideas around with my colleague Bruce Tierney, Director of Product Marketing, who will be the moderator on Thursday, we decided that our partners, who gain their experience with a number of customers throughout many years, are uniquely positioned for what we had in mind.

Let me quickly introduce them to you:

Guido Schmutz works for the Oracle Platinum Partner Trivadis. He has been working in the IT for more than 25 years with a long-time experience as developer, coach, trainer, and architect. Currently, he is focusing on the design and implementation of SOA and BPM projects using the Oracle SOA stack. Another area of interest are Big Data and Fast Data solutions, and how to combine these emerging technologies in a modern information and software architecture. Guido is an Oracle ACE director for Fusion Middleware and SOA and a regular speaker at international conferences. He is also co-author of the books "Oracle Service Bus 11g Development Cookbook", "Do more with SOA Integration: Best of Packt" and "Service-Oriented Architecture: An Integration Blueprint".

Dan Reynebeau has been working in the IT industry for over 25 years, much of which was focused on complex and high volume enterprise systems development and integration based on IBM and Oracle technology platforms.  Dan has spent the majority of the past 10 years leading large scale implementations based on the Oracle Fusion Middleware and SOA platform. Dan is currently a partner at Flexagon, a software company focused on Oracle Fusion Middleware services and software automation products.  Flexagon recently announced its breakthrough Application Release Automation tool called FlexDeploy, where Dan has been an architect and engineer from product inception.

Peter Ebell is a lead developer and technical architect at AMIS Services in the Netherlands, a consultancy firm specialized in Oracle technology. Prior to joining AMIS in 2006, he worked for 9 years at Oracle as a custom development consultant, starting with Forms/Designer and quickly moving to Java/ADF. In 2004, he switched his attention to BPEL and the SOA Suite when he got involved with one of the largest implementations of the SOA Suite in the Netherlands, at the Rabobank. Since then, he has specialized in all aspects of SOA development, implementing solutions based on the Oracle SOA product stack at dozens of companies across all industries. 

Here are some samples of what you will learn during the panel: 

Everybody knows that IT projects are always under pressure to meet deadlines and go live as soon as possible - and SOA projects are no different. However, SOA is an architecture where its main "value added" lies in the future, because, if done right, it yields a decoupled IT landscape with a high potential for re-use and agility.

Therefore, even with the first SOA project a company undertakes, one should focus on speed of delivery in the long term. And that shifts the question from "how can our developers write code faster" to a much broader question: "how can we design, develop, test, deploy and monitor software better and faster, while maximizing the long term benefits that SOA promises".

First Peter will address some best practices, common pitfalls and focus areas across the entire spectrum of developing and releasing SOA applications, from the broader perspective. 

Then Dan will discuss how to future proof SOA Suite through changes to people, process and technology and how to enable organizations to develop maintainable and high quality products through role responsibilities, best practices and better utilization of SOA Suite features. 

Last, but not least, Guido will highlight that the architecture and choosing the right technology is key for the implementation of a successful SOA project. He will present the different functionalities/properties provided by the SOA Suite core components (BPEL, Mediator, Service Bus and Oracle Event Processing) and show which of these functionalities are supported out-of-the-box by the different components and where they are overlapping. The presentation will end with positioning Fusion Middleware and SOA in an Enterprise Architecture. 

You can find the abstract for this and other integration sessions in the Focus on SOA document.  

Mark your calendars for the session below.  

Expert Insights into Faster Oracle SOA Suite Project Delivery

Peter Ebell, AMIS Holding B.V.
Dan Reynebeau, Principal Architect, Flexagon
Guido Schmutz, Technology Manager, Trivadis AG

Simone Geib, Director Product Management, Oracle
Bruce Tierney, Director of Product Marketing, 

Thursday, 10/02, 12:00 PM - 12:45 PM, Moscone South - 236 CON6255 

Thursday Mar 21, 2013

OOW 2013 speakers: maximize your selection chances

Oracle OpenWorld 2013 is approaching fast and the call for papers is now open: http://bit.ly/YbEURG (note that it will close on April 12th). Each year the event is growing larger and the paper selection process is becoming more and more competitive: many great submissions but only so many slots to fill! In the end this is for the better as this just raises the overall quality of the conference. It also means that you should pay extra attention when submitting your papers to ensure they get the attention they deserve.

Here are some tips to maximize your chances of selection:

  • We want to hear the voice of customers and end users above anything
    (i.e. if you are an Oracle partner or employee, try to co-present with a customer or at least secure their approval to use their name and specifics)
  • Focus on a specific problem or project and don't try to cover it all
    (vague and high-level abstracts with an endless laundry list of integrated systems tend to be eliminated first)
  • Provide specific details of the customer implementation
    (attendees want to learn something that will help them, not just listen to another fluffy marketing pitch. Integrated specific apps? Make sure to mention them.)
  • Provide concrete ROI metrics or other concrete measurement of the impact of the project (productivity, business, etc.)
  • Cover either a widespread problem or an innovative one with clear business impact
    (i.e. a clever rocket science project that dealt with an unusual project could make an interesting blog entry but probably not a great OOW session)
  • Touch upon one of the following topics that attract a lot of attention these days: 
    • Mobile enablement 
    • Fusion Applications integration 
    • Cloud integration
    • Deployment of SOA in virtualized environments (OVM)
    • B2B projects, especially replacement of legacy solutions (Sterling, Gentran, etc.)
    • Fast Data for innovative marketing or customer experience solutions

Hopefully this guidance will be useful. Feel free to comment and ask for more details.

I'm looking forward to your submissions and to seeing you in San Francisco in September!

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