Monday Jun 22, 2015

Oracle Announces Integration Cloud Service, the Next-Generation Integration Platform in the Cloud

Integrate

SAN FRANCISCO, CA – June 22, 2015 –  Oracle, the industry leader in applications and middleware, today officially launched a portfolio of Oracle Cloud Services including Integration Cloud Service (ICS), an innovative way to design and deliver integrations in the cloud. Larry Ellison, Chairman of the Board, and Thomas Kurian, President, unveiled the Oracle Cloud Platform Services to enable customers to integrate with next-generation cloud services, accelerate application development and deployment and transform customer businesses.

With the new Integration Cloud Service and its broad spectrum of on-premises SOA Suite product offerings, Oracle has delivered a comprehensive hybrid cloud platform and continues to establish thought leadership in enterprise cloud integration.

Oracle Integration Cloud Service is Oracle's integration Platform as a Service (iPaaS) . It provides a highly intuitive and simplified integration platform on the cloud with a point-and-click web based designer, comprehensive SaaS and on-premises connectivity portfolio with its library of adapters, intelligent mapping capabilities, and a rich dashboard for managing and monitoring integrations in one place.

Read full article...

Thursday Apr 16, 2015

Last day @ Collaborate 2015 - 2 more SOA sessions to attend!

TODAY - Thu. Apr. 16 - 9:45 - 10:45 am

Session 603: A Tale of Integration Using SOA as the Middleware for JDE, OTM and Other 3rd party Applications

Banyan C

________________________________________________________________________________________________________________

TODAY, Thu. Apr. 16 - 12:15 - 1:15 pm

Session 10405: Conquering!! Oracle ProductHub & Spoke Model with MDM AIA PIP

Breakers E

Thursday Feb 26, 2015

Why I'm Excited About Oracle Integration Cloud Service - New Video

Having worked with Service Oriented Architecture (SOA) products for many years, I have come to the conclusion that,

in the early days, SOA was a solution looking for a problem.  

Businesses deployed standalone CRM, ERP, and other applications that were closed off from easy integration and had few if any small services that could be assembled as part of a composite application, thereby limiting the value of SOA.

Pre-integration Video LinkFast forward to today and “services“ are everywhere providing easy justification for SOA. If you want to deliver new offerings on your web site for your customers quickly, you don’t start from scratch. You leverage internal and external services (ex: GetCustomerRecord, GetCreditScore, etc.) and your project is already partially completed. That’s great progress but it took over 20 years for the concept of SOA (coined in 1994) to become the accepted standard in most medium-to-large enterprises.

Integration complexity

In contrast, Oracle Integration Cloud Service marks a dramatic shift in how we approach integration… equal to the shift from EAI to SOA but with one major difference. Instead of requiring a new learning curve on how to integrate with loosely coupled SOA, Oracle Integration Cloud Service goes in the opposite direction with a focus on ease of use. And instead of integration from scratch, its pre-integration; instead of your best guess, its crowdsourced recommendation ratings. In the past, it was a shame that the application developers who knew their respective CRM, ERP, service, marketing, etc. applications best didn’t embed the integrations themselves into the integration platforms. With Oracle Cloud Integration Service and the Oracle Cloud Adapters…that’s what happened.

And so I wrote the script for this video to graphically convey the ease of use and dramatic shift that Oracle Cloud is bringing to integration into a story of how Oracle Integration Cloud Service can connect a disconnected business.

It’s not very often that a solution to a long-standing problem is such a major shift in the right direction. It’s my belief this has happened with Oracle Integration Cloud Service.Built by Oracle

Watch the new video now to see for yourself.  I expect it will be 3 minutes of time well used. 

Link to video

Monday Nov 17, 2014

Enhance your Customer Experience with Oracle RightNow Cloud Adapter

Oracle RightNow Cloud, the eminent component of Oracle Service Cloud, makes it possible for organizations to better understand their customers, and quickly deliver apt answers through preferred service channels and devices. Whether your organization needs to deliver web customer service, enable a cross-channel contact center, or provide faster service in the field - Oracle RightNow Cloud makes it easy for customers to engage with your brands; your employees to serve customers; and your organization to adapt to changing business needs.

To fulfill more connections, more channels, and provide even greater flexibility of integration to better serve customers needs, Oracle Cloud Adapter for RightNow has been introduced on the market leading SOA Suite 12c platform.

Oracle Cloud Adapter for RightNow

The Oracle Cloud adapter for RightNow provides intuitive wizard based approach common to all Oracle Cloud Adapters. It eliminates the complexity of cloud integration by encapsulating session management, simplifying security, and pruning many manual steps. The graphical adapter provides highly declarative way to discover the RightNow objects and operations of choice, and build the integration. The RightNow Cloud Adapter lets you connect to other cloud and on-premise applications via Oracle SOA Suite 12c which supports over 200 integration adapters and technologies.

The time to market for service solutions spanning RightNow Cloud and on-premise applications (viz. E-Business Suite, Siebel, SAP), or other cloud applications will be significantly reduced by leveraging the RightNow Cloud Adapter. These solutions also expand the value of the applications to the organization. Some of the examples of complementary business solutions that will benefit from RightNow Cloud Adapter include:

  • Agent Dispatch for Field Service:  RightNow Cloud Agent interacts with a customer via phone, chat or email and leverages back office functionality to schedule and dispatch a technician.
  • Service interactions for Sales and Marketing: Share customer information with your marketing and sales automation applications, as well as enable your sales account management teams to view service incidents with products.
  • Agreement Renewals: Enable RightNow Cloud customers to renew agreements/contracts residing in a different application.
You can access the datasheetdocumentation, and more information about the RightNow Cloud Adapter on this website.

Wednesday Oct 29, 2014

Oracle Cloud Adapter-Customer Insights Webcast: Advanstar

When your company tagline is "Connecting our Customers with Theirs", you can't afford to get integration wrong.   Watch this brief on-demand webcast now to learn why Advanstar chose Oracle integration including the new Oracle Cloud Adapters to replace their legacy integration solution to simplify IT and provide real time synchronization between cloud and on-premise applications.Advanstar Title Slide

As you may have seen at Oracle OpenWorld 2014, there has been tremendous interest in the new Oracle Cloud Adapters for simplifying the cloud to on-premises integration challenge.  In this webcast by Advanstar and OSI Consulting, you will learn how Advanstar used the "Oracle Cloud Adapter for Salesforce.com" to connect their sales reps to Oracle E-Business Suite.  As described in the webcast, here were some of the challenges that drove them to the Oracle Solution:

Challenges Prior to the Oracle Solution:

  • Informatica batch integration using a cloud replication service was not acceptable
  • Lack of real-time integration
  • Data replication jobs ran into each other causing conflicts
  • High volume caused increased problems

Oracle Integration Solution Benefits:

  • Simplified cloud integration using the new Oracle Cloud Adapter for Salesforce.com
  • Faster integration of future applications
  • Instant updates for sales reps - real time data synchronization

Advanstar Web PageOracle Cloud Adapter for Salesforce.com Screenshot

Learn tips & tricks in the second half of this webcast from integration expert Hilal Khan from OSI Consulting who implemented the Oracle SOA Suite solution.  Hilal will walk you through the simple steps to select the cloud application (Salesforce.com in this case) business objects from within the Oracle SOA Suite cloud adapter as well as the value of the offline configuration to simplify development so you don't need to be connected with the SaaS application throughout your development.  Hilal will also describe the benefits of faster and easier troubleshooting, more time for testing, and quicker overall development.  

Start simplifying your cloud integration today by viewing this short 28 minute webcast now

Watch Now

To view addition webcasts from the Oracle SOA Customer Insights Webcast Series, click here

Additional Webcasts

Tuesday Sep 30, 2014

Tips & Tricks: Oracle Cloud Adapters Expert Panel & More - OOW Recap

After a morning that kicked off with audience applause following the demo of the Oracle Cloud Integration Service iPaaS offering, a packed house during the Oracle Service Integration (SOA) Strategy session…the day of integration sessions continued.

Just about to implement the new Oracle Cloud Adapters and looking for expert insight?

Whether you are looking for an easier way to integrate cloud applications with your on-premise applications or maybe a partner looking to develop your own Oracle Cloud Adapter you can monetize…here are a few highlights from the Monday session:

Hilal Khan from OSI Consulting showed many images from the Oracle Cloud Adapter wizard including the image below highlighting the value of the “offline” mode that lets you build the integration without having to continually maintain a session with the SaaS application.   A significant ease-of-use feature that lets you build your integration much faster.  

Offline mode

Richard Holmes from Engineers Australia showcased a very comprehensive single slide view of their unified integration of Oracle middleware components including the Oracle Cloud Adapter that integrates Salesforce.com into their application infrastructure.  This infrastructure is what powers their MyPortal web site.  He then gave an impressive 5-minute demo showcasing the final end-user experience when using the Engineers Australia MyPortal. 

Engineers Australia

And finally, Raghu Kadirvelu from Bristlecone gave a thorough explanation of how the Oracle Cloud Adapter SDK works to let you build your own cloud adapters.  In the image below he described the flow of the Oracle Cloud Adapter SDK including the design time attributes in JDeveloper, the generation of the WSDL, the Cloud SDK runtime managing the session API, security API, transformation API, and the endpoint API.

Oracle Cloud Adapter SDK

If you have not heard of the Oracle Cloud Adapters, here is a quick synopsis:

Cloud integration was often a complex task involving many manual tasks including managing support for multiple previous versions of the application, session management, additional mapping tasks for transforming data between the cloud application and other applications and more. The new Oracle Cloud Adapters greatly simplify these manual steps and reduce maintenance costs by introducing a wizard-based standardized solution for integrating applications regardless of deployment in the cloud or on-premise.

UPDATE: The presentation from this session (direct link) is now uploaded.  You can search for other integration and SOA presentations on the OpenWorld portal or by accessing the Focus On SOA document.

Thursday Sep 25, 2014

OpenWorld Preview: Service Integration Strategy Session - Cloud, API Mgmt and More

Every year at Oracle OpenWorld, there is one headliner/must-see strategy session on Oracle SOA Suite/Service Integration.Session Image This year, the headliner integration session will cover some big topics including cloud integration, API Management, and much more.

I interviewed Director of Product Management for Oracle Service Integration Simone Geib who is co-presenting with Senior Director of Product Management Vikas Anand, to get a sneak peak at what is coming in this integration strategy session:

Bruce:

This appears to be the most exciting strategy session in the last 5 years.  Why is there so much interest?

Simone:

This is a very special year for the Oracle Service Integration team.  I don't think we have ever had so many new and game changing enhancements to talk about.  We will share our strategy around the main industry trends: API management, cloud, mobile, and IoT. We will also discuss the new upcoming SOA Suite features for our power users and also give insight into what we have planned specifically for business users.

Bruce:

You mentioned API management...can you give a preview on what will be covered?

Simone: 

API Management solutions are about delivering easy and managed access to enterprise API's across the Digital Enterprise - covering on-premise, cloud and hybrid deployments and reaching beyond the traditional boundaries of IT. Businesses need tools that streamline API creation, collection, publication, discovery, registration and monitoring for mobile and on-premise applications.  We will discuss these topics during the session.

Bruce:

Definitely expanding well beyond traditional behind-the-firewall integration.  Good to hear this will be covered.  What about Cloud Integration in the areas of Integration Platform as a Service (iPaaS) and new Oracle Cloud Adapters?

Simone:

We will cover both of these areas.  Oracle's Cloud integration strategy is multi-faceted, from using existing on premise SOA deployments with our new cloud adapters, to being able to run SOA environments in the cloud, to new cloud-based iPaaS services with a simplified user experience for quick SaaS to SaaS and SaaS to on-premise application integration. Whatever the needs, Oracle's strategic direction for cloud integration has you covered. 

Bruce:

Good to hear.  Integration based in the cloud (iPaaS) or on-premise as well as support for the applications in the cloud or on-premise.  I see what you mean by fit your business requirements.  There has been a lot of buzz specifically in iPaaS, so looking forward to that.  So what about enhancements for existing customers?  What can you share for the "power" user of Oracle SOA Suite?

Simone:

Sure.  In response to what our customers are asking for, the plan is for an upcoming SOA Suite release to offer operational enhancements like smaller database footprint, agile patching of running composites, multi tenancy and more.  Details will be revealed during our session.

Bruce:

So plenty for the power IT user.  What about the business users.  What is available and underway for them?

Simone:

We will cover topics, new and futures, that target the business user.  Customers use SOA Suite to deploy critical integration processes and applications to run their business. With Business Activity Monitoring (BAM) and other analytics capabilities, you gain historical and real-time critical insight into the business using out of the box dashboards and reports. When certain patterns are detected and thresholds are reached, there is a need to easily configure automatic corrective action.  We will cover what joined SOA Suite in the 12c release and what is underway.

Bruce:

Looks like even deeper visibility into the business than what's available now.  And finally, how to integrate all of the data coming from Internet of Things (IoT) and other Fast Data sources.  Can you provide some background here?

Simone:

Absolutely.  We will discuss new developments related to managing and filtering the critical vs. non-critical information streaming from devices, social media, and more and how to integrate this with the rest of the infrastructure.  How do you detect instant business threats and how do you quickly identify business opportunities that otherwise might not have been detected by traditional threshold-based alerts?  Rather than implementing a disparate architecture, Oracle has put significant effort into unifying event processing into the same interface as the enterprise integration platform with the goal of simplifying integration instead of requiring customers to have another "integration platform" to manage.

Bruce:

Thank you Simone and looking forward to the session.  You'll have to talk fast to cover all of that in 45 minutes!

Please see the abstract for this and other integration sessions in the Focus on SOA document.  
For everyone attending, mark you calendars for the session below.   Hope to see you there.

Service Integration Product Strategy: Oracle SOA Suite 12c, the Cloud, and API Management

Vikas Anand, Senior Director, Business Integration Product Management, Oracle

Simone Geib, Director, Business Integration Product Management, Oracle

11:45 AM - 12:30 PM Moscone South - 302            CON7736

Thursday Sep 18, 2014

Big News: Oracle iPaaS Cloud Integration OpenWorld Sessions

Pulling back the curtain

You may have heard rumors about Oracle introducing an integration Platform as a Service (iPaaS) offering.  I am pleased to share two sessions added to the Oracle OpenWorld 2014 agenda on the Oracle Integration Cloud Service including a Hands-on Lab and a dedicated “Introducing Oracle Integration Cloud Service: iPaaS on Oracle Cloud” session.

The Oracle Integration Cloud Service dramatically simplifies cloud-to-cloud and cloud-to-on-premises integration.   Learn about native connectivity to Oracle SaaS applications and new ease of use features for third-party application integration including prebuilt maps, flows and much more. 

After these sessions have pulled back the curtains on the Oracle Integration Cloud Service, look to this blog site for some of coolest features yet to be announced.

The two sessions are:

as well as an Oracle Integration Cloud Service demo pod in Moscone South

For more information about Oracle integration & SOA sessions, take a look at the Focus On document for integration.

I hope you are as excited as we are.  If you still need convincing, please come to these sessions to learn more.

Friday Jul 25, 2014

What's New in SOA Suite 12c - Unified Interface for Service Bus and Event Processing

This second in a blog series on "What's New in SOA Suite 12c" focuses on another new feature of this major release of

What's New in Oracle SOA Suite 12c White Paper

 Oracle SOA Suite.   In Oracle SOA Suite 11g, the user interface was unified across most of the components with the exception of Oracle Service Bus and Oracle Event Processing.   When I talk to existing customers and Oracle technical specialists, I hear a wide range of responses when asked "What is your favorite feature of Oracle SOA Suite 12c".  Cloud and Mobile integration are at the top of the list, but one of the other common responses is "Oracle Service Bus" using the same JDeveloper interface as Oracle SOA Suite.  This major enhancement has been in the works for years and is now delivered in 12c to allow users to learn one interface for all the components of integration, simplifying integration and providing faster time to integrate, especially when projects span many components of integration.

Here is an excerpt from the "What's New in Oracle SOA Suite 12c" White Paper by Oracle's Simone Geib on the unified interface.  Download it now to learn about this and many other features:

A key differentiator of Oracle SOA Suite 11g relative to other integration platforms has always been the unified design interface across most of the components for Oracle SOA Suite. Oracle SOA Suite 12c takes this differentiator a big step forward by integrating the remaining major components for Oracle SOA Suite, Oracle Service Bus and Oracle Event Processing, into a single unified experience. This feature simplifies integration by eliminating the need to train developers, administrators, architects and others on separate components for every aspect of integration, which lowers cost and provides a faster time to integrate.

The images below show the main component palette for Oracle SOA Suite which now includes "Service Bus" at the top as well as adapters for technology components, on-premise and cloud applications and other advanced features.  On the right, is the same JDeveloper drag and drop component palette showing the objects to be used for Oracle Event Processing.

Component palettes

To learn more about What's New in Oracle SOA Suite 12c, download the What's New White Paper, check out the blog Oracle Unveils Oracle SOA Suite 12c and view the webcast for the launch of Oracle SOA Suite 12c

Tuesday Jul 22, 2014

What's New in SOA Suite 12c - Rapid Installation

By now, you have probably read about the biggest release of Oracle SOA Suite in the last 5 years...Oracle SOA Suite 12c with major enhancements in the areas of Cloud Integration, Mobile Integration and more.What's New in Oracle SOA Suite 12c White Paper  This "What's New in SOA Suite 12c" blog focuses on one of the many other new features that developers will be thrilled to experience, the rapid installation feature.  Tired of spending an entire afternoon installing Oracle SOA Suite 11g?  Then switch to Oracle SOA Suite 12c and the rapid installation for development is completed in less than 30 minutes.

Here is an excerpt from the "What's New in Oracle SOA Suite 12c" White Paper by Oracle's Simone Geib.  Download it now to learn about this and many other features:

Crucial first steps in every SOA development cycle are the installation and configuration of a SOA development environment, including the Integrated Development Environment (IDE) and the SOA run-time and infrastructure database. For pre-12c versions of Oracle SOA Suite, these steps were challenging, starting with the download of several components and a complicated install and configuration process.

With Oracle SOA Suite 12c, this process has been dramatically simplified with the introduction of the new Quick Start installer. The download consists of a single file that can be obtained from the Oracle Technology Network (OTN). The user only needs to answer a few questions, such as defining the location for Oracle Home, and the installation usually completes in less than 30 minutes as shown in the image to the below.

Installation of Oracle SOA Suite 12c

The Quick Start install provides the foundation for a single user development environment, which includes all Oracle SOA Suite core components - Oracle BPEL Process Manager, Oracle Human Workflow, Oracle Business Rules, Oracle Mediator, Oracle Service Bus, Oracle Technology Adapters, Oracle Enterprise Scheduler, SOA Spring Component and Enterprise Manager Fusion Middleware Control. In addition, Oracle JDeveloper is installed with all SOA IDE extensions and an integrated WebLogic Server.

Download the White Paper here and register for the Oracle SOA Suite 12c Webcast for more information

Thursday Jun 26, 2014

Oracle Unveils Oracle SOA Suite 12c

Oracle Banner

Oracle today announced the availability of Oracle SOA Suite 12c, a major release that dramatically simplifies integration across today's larger application infrastructure spanning on-premises, cloud, mobile, and Internet of Things (IoT) devices.

New in this release are enhancements to the Oracle Cloud Adapters for SaaS applications, which eliminate the complexity and security challenges associated with custom coded Web services integration. Mobile integration is also simplified with support for the REST/JSON standards as well as easy to use transformation tools to translate between traditional enterprise SOAP interactions and REST.

Oracle SOA Suite 12cOracle Managed File Transfer 12c was also released to enable secure file exchange and management with internal departments and external partners. Oracle Managed File Transfer, which is tightly integrated with Oracle SOA Suite 12c, protects against inadvertent access to unsecured files at every step in the end-to-end transfer of files.

Prior to the release of Oracle SOA Suite 12c, some existing Oracle SOA Suite customers and partners had the opportunity to test 12c and provide feedback. In these videos, customers and partners share why they are excited about the 12c release due to the enhancements in cloud integration, mobile integration, managed file transfer, templates to jumpstart integration, ease of use improvements and more.Video Images

After you have checked out the videos, register for the upcoming Oracle SOA Suite 12c webcast with Oracle Group Vice President Amit Zavery describing the highlights of Oracle SOA Suite 12c including the business benefits as well as leading a panel of integration experts from Dell, JDSU, and Keste on how they use Oracle SOA Suite to improve their business.   Next, view the brand new data sheets, white papers, podcasts and more.  Here is your guide:

New to Oracle SOA Suite:

Existing Oracle SOA Suite customer:

Clear your calendar to drink in all of the enhancements in this major update to Oracle SOA Suite:

Yes, there is a lot in this release!  Stay tuned for more Oracle SOA Suite 12c assets in future blogs including highlights from the 6 new Podcasts with Oracle SOA Suite Product Management.  In each of these podcasts, I interview Demed, Simone, Robert, Dave, and Vikas (2) on their respective areas within Oracle SOA Suite 12c for their insights into what's new and exciting.  An overview of this release is covered in the Oracle Press Release "Oracle Unveils Oracle SOA Suite 12c"

New Features in 12c Montage

Thursday May 22, 2014

Oracle SOA Suite - Highlighted Consumer Goods Customer References

If your business is Consumer Goods and you're looking to better integrate your systems and business partners, check out this first of a series of "Oracle SOA Suite - Industry Focus" covering a few Consumer Goods customer references.  These customersOracle SOA Suite Consumer Goods Customers have much in common including the objective of integrating business operations, financials, inventory management, warehouse, and procurement.

From a technology perspective, you will see how these companies have integrated with cloud applications, and enabled mobile access to Oracle applications.  Here is a list with links to customer case studies, customer snapshots, videos, Oracle Magazine articles and more: 

Jurlique deployed Oracle SOA Suite, Oracle WebLogic Server, and Oracle Application Development Framework to automate online ordering processes and support rapid growth in its skincare business.

For more information on Oracle SOA Suite customer references, go to www.oracle.com/customers and filter on Middleware/Oracle SOA Suite

For more information on Cloud Integration, check out the "Simplifying Cloud Integration" white paper. 

Wednesday May 14, 2014

How Garmin Navigates Integration with Oracle SOA Suite - Webcast

Watch Anand Natarajan from Garmin in this latest Oracle SOA Customer Insights Webcast cover everything from Garmin's pre-SOA SuiteGarmin Logo challenges including seamless integration with Oracle E-Business Suite, CRM, and acquisition readiness all the way through to the benefits they received in achieving a centralized and simplified integration solution.  In the webcast, you will see Garmin's reference architecture (see image below), integration across customer information, product information, order management, shipping, inventory, and more as well as example BPEL process Garmin Productsdiagrams that are used as a common visual collaboration tool by both business and IT personnel within Garmin.

Garmin achieves over 10 million messages/day, has over 200 Web service endpoints,  12 million Web service calls/day and has over 75 internal and external applications consuming their services.

Garmin Reference Architecture

If you use Garmin devices for running, cycling, or other forms of navigation, check out this 30 minute webcast (link) to learn how Garmin connects you with their business in "Garmin Makes the Right Turn with SOA to Integrate CRM and Oracle E-Business Suite".


Monday Apr 07, 2014

Mobile and Application Integration at Collaborate14 This Week in Las Vegas

Thank you to Mala Narasimharajan for this Collaborate14 blog which includes events highlighting mobile and application integration using Oracle SOA Suite: 

 Air travel reservations confirmed - CHECK.  Hotel reservations confirmed - CHECK.  Powerpoint presentation ready for COLLABORATE14 - CHECK.  Now, all you need to do is plan which sessions you don't want to miss.  The Fusion Middleware team is out in full force at this year's COLLABORATE and we want to make it easy for you to come, attend, learn and network at sessions.  Below is a short list of sessions you won't want  to miss and hear Edward Zou, Vice-President, Product Management speak about Oracle AppAdvantage, Mobility and Fusion Middleware's future objectives: 

  • AppAdvantage: Business Advantage through Fusion Middleware - Tuesday, April 8 from 10:15 a.m. to 11:15 a.m.

The session will discuss how Oracle EBusiness Suite, PeopleSoft, JDEdwards and Siebel customers are extending and enhancing their existing investments in applications with SOA, BPM, IDM, WebCenter, DI, Exa solutions and Mobile Platform technologies to achieve business results.

  • Build Mobile Apps, Extend Fusion Apps and Integrate Cloud Apps with Fusion Middleware - Tuesday, April 8 from 1:45 p.m. to 2:45 p.m.

The focus of the session will be a discussion on where we are investing in Oracle Fusion Middleware. We’ll also be discussing the cloud, particularly how to leverage your current and planned investments in Oracle database, applications or other middleware technologies.

  • Simplify Enterprise Mobility: Extend Oracle Applications to Mobile - Tuesday, April 8 from 4:15 p.m. to 5:15 p.m.

Read up on Edward Zou's interview with IOUG's Dan McDonnel, right here, and learn what's coming up at the show and how AppAdvantage and Enteprise Mobility are key Middleware objectives you should know about. 

We have even more sessions at the show across other lines of Fusion Middleware that you shouldn't miss - here's a listing: 

  • Real World Cloud and On-Premise ERP Integration Simplified with Oracle SOA Suite - April 9 from 1:00-2:00 PM, Level 3 Murano 3206
  • Reducing Data Center Cost and Complexity with Oracle Exalogic - April 11 from 8:30-9:30 AM, Level 3 San Polo 3403
  • ADF Mobile with Oracle Java Cloud - April 9 from 12:15-12:45 PM, Level 3 Murano 3206
  • Oracle Exalogic Security Best Practices and PCI Compliance - April 8 from 8:30-9:30 AM, Level 1 Galileo 1005

Have a great week at COLLABORATE14 - See you at the show!

Wednesday Feb 26, 2014

Integration for Airlines and Cargo Hubs

Thank you to Krishnaprem Bhatia, Product Manager for Oracle B2B Integration for this insightful blog post on the latest B2B integration trends for airlines and cargo hubs:

Market Trend

Many airlines today are using antiquated mainframe and proprietary systems for maintaining their Passenger Service Systems (PSS). These systems are  typically mainframe systems which are old and complex with a high cost of maintenance. Airlines want to modernize these systems and reduce their costs by consolidation of numerous point solutions and legacy applications.

The need to reduce complexity, bring down IT costs and increase their flexibility is driving airlines to outsource their PSS systems to vendors such as Amadeus. Although self development of these PSS systems can be done in-house by major airlines, it can be more expensive, less flexible, and less feature rich than the outsourcing option.
Plane at gate
As airlines outsource more of their PSS systems, they need to exchange business documents such as reservations and ticketing with the outsourced provider. They also need visibility and manageability into the data flowing from outsourced systems into their enterprises.This incoming passenger data also needs to be integrated back into their internal systems. For example, different documents received from the outsourced PSS systems need to be processed and stored so that they are available to other internal systems. This has to be done using standards-based technologies for compliance and interoperability, ensuring that performance and operations SLAs are met at the same time.

How does Oracle Service Integration fit in?

Oracle B2B allows airlines to connect with their outsourced PSS systems such as Amadeus using industry standards-based technologies. Airlines can exchange different document types (typically EDI variants, non XML formats) such as passenger reservations, updates to reservations, inventory management, departure control systems and ticketing. Oracle B2B provides the ability to exchange these documents, process them, validate them, and translate them into XML for further processing by downstream components.

Couple at terminal

Airlines typically exchange information with Amadeus using two modes. In the real-time (online) mode the messages are sent 'live' by the PSS systems on an ongoing basis as they occur. In the batch mode many messages are batched together and sent at a particular time. Oracle B2B provides support for both real-time and batch modes, providing critical functionality such as document translation, validation, de-batching for these documents. It also provides the communication mechanisms such as File, FTP and MQ for exchanging these messages with outsourced systems. All this is done using standards based technologies such as standard document and exchange protocols. Once B2B is done processing the messages, these are typically sent to adjacent components within Oracle SOA Suite for message enrichment and transformations. Messages can then be stored in an enterprise warehouse where this data can be used by other internal applications. The end to end scenarios typically have high performance SLAs in terms of throughput and end to end processing time.

The products typically deployed in such scenarios include Oracle B2B, Oracle SOA Suite BPEL Process Manager for data transformation and enrichment and Oracle Data Integrator for migrating processed data into enterprise data warehouses. Customers may also choose to deploy this over Exalogic and Exadata systems for performance reasons.

Some customer examples

There are many customers who are using Oracle SOA B2B as described above today including an asian airliner who went live with Oracle B2B in November 2013. Their goal was to replace their mainframe-based passenger service system with a state of the art process that interfaces with Amadeus. The business scenarios included real-time integration, batch, no-fly list checks, integration with Amadeus via MQ. The new solution was based on Oracle SOA Suite middleware on the Exalogic and Exadata platforms. The benefits for the airline by deploying the new platform include reduction in cost, increased flexibility and increased performance (2x  for batch processing, 32x for no-fly list)

Other similar customers include Sri Lankan Airlines who went live in Dec 2013 and All Nippon Airlines (ANA) planning to go live in 2014, along with others in the pipeline.

We also see that Oracle B2B is used to provide B2B SaaS services. This is becoming more common as more enterprises move towards cloud adoption in general. We already have customers in the retail sector such as SPS Commerce who have built their SaaS solutions using Oracle B2B, but today there are also customers in the travel segment who are providing SaaS based brokerage services. For example, CHAMP Cargosystems is providing a cloud solution for cargo management to more than 89 airlines worldwide. They are the biggest cargo broker cloud platform with airlines, frieght carriers, cargo hubs etc. With hundreds of different endpoints integrated using multiple data formats, they estimate to deploy 15,000 agreements and exchange 50 million messages over 7 data centers. CHAMP Cargosystems is using Oracle B2B for Custom, EDI and IATA documents exchanging messages over File, FTP and numerous other transport protocols. They are also using SOA Suite for message enrichment, business rules, transformations and routing.

There is a huge opportunity for the airline and cargo industry to improve their efficiency and agility as more and more airlines optimize their systems and move towards cloud adoption in general. Industry experts predict that there is going to be plenty of growth in this market for many years to come. For more information on Oracle B2B, see the following link

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Welcome to the Oracle SOA Suite team blog. We'll use this site for news and information that did not make it into our official documentation for a reason or another.

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