By Mala Ramakrishnan on Jul 08, 2013
Telecommunications providers look for ways to improve customer experience in highly congested areas when the networks get overloaded resulting in poor service. In addition, service providers look to capitalize on location-based, value-add services, which have higher contextual relevance in large gatherings for special events. For example, in a stadium, Wi-Fi can be configured to handle increased loads during times of high congestion such as at sporting events or concerts. In addition, when mobile users come to the stadium, value-added services related to the event can improve customer experience and increased monetization for the service provider. For example, messages can be automatically sent to customers, such as “Welcome to the ball park! Come to the display on the upper deck for complimentary 6 month service upgrade.”
Mobile data offloading provides policy-based offloading of mobile data to alternate wi-fi networks. It enables telecommunications providers to reduce congestion on cellular networks and lower cost of operations. It helps handle extremely high volumes of events and determines if a mobile device has entered an area covered by lower cost networking.
The process is configured to receive device location events from the Telco gateway systems. Areas of interest are pre-defined and recorded in a database, but fed into Oracle Event Processing via industry leading in-memory database, Oracle Coherence where the zones are indexed in memory.
To read more about a real-life customer story on how this solution is leveraged for location based value-add services, please visit: Turkcell Delivers on Extreme Scalable Mobile Networks
And to get your hands on Fast Data, visit us at: Oracle Process Accelerator for Mobile Data Offloading