Oracle's Mobile Strategy Revealed
By Mala Ramakrishnan on Dec 18, 2013
Mobile is on the mind of every business. However, enabling existing business applications on handhelds can be very challenging. Unless the right platform and strategy is chosen, mobile-enablement could become the next IT nightmare. Or worse, it could result in low adoption of the business application on mobile channels, failing to deliver on those promised new and golden revenue opportunities.
Rather than approach your mobile strategy as building a one-off mobile front-end to a few business applications, how about your approach be to have a mobile-front as part of the solution for every business application in the organization? Considering the ubiquity of high-speed mobile connection, this is the only logical approach. One of the greatest issues to be addressed when considering mobile is form factor: leveraging an existing busy front-end on mobile is guaranteed to reduce the chances of success of the mobile-app. Also the issue of writing a mobile app once and having it run on different mobile handhelds, is something that needs to be considered upfront. A point of consideration while building out your mobile strategy is the kind of application that should be provided - native to the mobile device, web-based or hybrid? What about connection of the mobile front to the back-end on-premise as well as cloud hosted solutions? What does it take to design the mobile applications so that they can change independent of the back-end? Security is another large issue that needs to be addressed when considering mobile. And lastly, the scale of interaction and the unknown user can be provide very different challenges from traditional interactions with on-premise enterprise applications.
Mobile is all about innovation - it is not about taking the same enterprise business application and simply exposing it on handhelds. Rather it is about exciting and new solutions that can provide value-add to the consumer in ways unimaginable without the mobility. This is the chance at tremendous business opportunity. Contextual awareness brings a new flavor to traditional enterprise applications. In addition, mobile applications have other applications not available in traditional enterprise solutions, such as a mobile camera or GPS, when leveraged right, these can turn the user experience on its head.
In this webinar below Anne Thomas Manes from Gartner does a fabulous effort at highlighting all the main issues when considering your new mobile strategy. Oracle, in addition, has revealed a comprehensive offering to simplify enterprise mobility. The highlight of the presentation are the demonstrations of mobile enabling enterprise applications by Chris Tonas, VP of Mobility and Development Tools and Suhas Uliyar, VP of Mobile Strategy. You can access this webinar here today: Oracle Mobile Update: Simplifying Enterprise Mobility