Wednesday Oct 16, 2013

SOA Summit - Oracle Session Replay

SOA Summit Banner

If you think you missed the most recent Integration Developer News (IDN) "SOA Summit" 2013...good news, you didn't. 

At least not the replay of the Oracle session titled:

Three Solutions
for
Simplifying Cloud/On-Premises Integration

As you will see in the reply below, this session introduces

Three common reasons for integration complexity:

  1. Disparate Toolkits
  2. Lack of API Management
  3. Rigid, Brittle Infrastructure

and then the

Three solutions to these challenges:

  1. Unify Cloud On-premises Integration
  2. Enable Multi-channel Development with API Management
  3. Plan for the Unexpected - Future Readiness

The last solution on future readiness describes how you can transition from being reactive to new trends, such as the Internet of Things (IoT), by modifying your integration strategy to enable business agility and how to recognize trends through Fast Data event processing ahead of your competition.

Oracle SOA Suite customer SFpark's (San Francisco Metropolitan Transit Authority) implementation with API Management is covered as shown in the screenshot to the right

SFparkThis case study covers the core areas of API Management for partners to build their own applications by leveraging parking availability and real-time pricing as well as mobile enablement of data integrated by SOA Suite underneath.  Download the free SFpark app from the Apple and Android app stores to check it out.

When looking into the future, the discussion starts with a historical look to better prepare for what comes next.   As shown in the image below, one of the next frontiers after mobile and cloud integration is a deeper level of direct "enterprise to customer" interaction.  Much of this relates to the Internet of Things.  Examples of IoT from the perspective of SOA and integration is also covered in the session. 

turkcell image

Looking into the Future







-

For example, early adopter Turkcell and their tracking of mobile phone users as they move from point A to B to C is shown in the image the right.   As you look into more "smart services" such as Location-Based Services, how "future ready" is your application infrastructure? 

Check out the replay by clicking the video image below to learn about these three challenges and solution including how to "future ready" your application infrastructure:

SOA Summit Replay

Monday Oct 14, 2013

Celebrating the Winners for 2013 Oracle Excellence Awards for Fusion Middleware Innovation

Oracle announces the winners of the most prestigious awards in Middleware, the Oracle Excellence Awards for Fusion Middleware Innovation at Oracle Open World every year. This year's winners in SOA & BPM  were selected for their innovation and it gives us great pleasure in acknowledging our heroes.

Here are the winners:

Telefonica Movistar Mexico

Telefonica Movistar Mexico has built a cutting edge Mobile Virtual Network Enabler (MVNE) software platform using re-usable Web services built on top Oracle SOA Suite on Exalogic to integrate with legacy systems. They also leveraged Oracle SOA Suite for a new self-service mobile application, demonstrating their responsiveness to rapidly evolving business demands. The resulting solution helped Telefónica Movistar Mexico achieve a 20% annual ROI and a 40% reduction in Time to Market when compared with their other initiatives.

Wyndham Exchange & Rentals (WER)

Wyndham Exchange & Rentals (WER) created a 360-degree experience for their customers leveraging e-commerce, mobile commerce, social networking, and cloud. Wyndham replaced heavyweight point-to-point integrations (based on another vendor’s technology) to legacy mainframe API’s with stateless Web services and orchestrations implemented with Oracle SOA Suite and hosted on Oracle Service Bus. The resulting solution powered by Oracle Fusion Middleware has helped WER achieve a 30% annual ROI, reduce time to market from 12 Months to 12 Weeks, and launch a mobile version of the site which now contributes more than 6% of the overall customer traffic.


Sicredi

Sicredi, a financial services cooperative based in Brazil. developed a corporate portal based on Oracle WebCenter, Oracle Business Process Management (BPM), Oracle Business Activity Monitoring (BAM), Siebel CRM, and Oracle Enterprise Repository, running on Oracle Exalogic. Approximately 15,000 Sicredi employees in more than 1,100 branches use this portal, approving loans in less than one day – a 3X reduction in processing time.

If you missed out on the action at Oracle Open World 2013, it's still not too late. Join us at an Oracle Day 2013 in a city right where you are: Welcome to Oracle Day 2013

Friday Oct 11, 2013

Oracle OpenWorld 2013 - Real-World Cloud Integration Session Highlights

Rajesh Raheja
It was a great week at Oracle OpenWorld 2013 in San Francisco. There are other blog posts that cover the overall themes, general SOA and Cloud sessions, so in this post, I would like to present my thoughts on two of my sessions focused on hybrid cloud integration.

The Monday evening Birds of a Feather session "Using Patterns to Simplify Integration of Cloud Services with On-Premises Applications" was a reminder of how important cloud integration was to real-world practitioners. We had 3/4 of the room filled with attendees at 7:15pm, with more than 80% actively engaged in cloud integration projects. What followed was a lively discussion around various topics of interest, which not only gave us great inputs from the product side, but also allowed attendees to learn from each other. The panel consisted of our product management and architecture team, including myself, Vikas Anand, Simone Geib, Ravi Sankaran; and also a last minute surprise entry by Dave Shaffer (Middleworks), who engaged the attendees with deep, probing questions.

Some insights from the attendees:
  • Number of Integrations: 5 or more cloud apps typically with a variety of SaaS apps including Cornerstone, E2Open, Eloqua, NetSuite, Oracle Fusion Applications, Oracle OnDemand, Salesforce.com, Servicenow. One customer had 19 different SaaS instances (one per country), and another had 30+ cloud based applications!
  • Business Processes: Sales and Marketing (Quote to Cash) and also ERP (Record to Report, Procure to Pay). Interestingly, while most used on-premises systems as "systems of record", in many cases, a a hybrid approach was preferred. Interesting implications for MDM and data governance in the days ahead.
  • Integration Styles: Most used all types of integration including real-time, bulk, batch and files. There was significant interest in Managed File Transfer (MFT) for monitoring file based interactions within the enterprise and to the cloud.
Challenges faced by the attendees in cloud integration:

  • Connectivity: Connection pooling, number of concurrent sessions, timeouts/limitations on usage of API callouts
  • Granularity: Too granular service operations
  • Reliability: Reliable message ordering and sequencing, reliability when cloud apps not available, handling retries automatically, traceability and audit in case of "lost" messages
  • Flexibility: Impact on API changes on point-to-point integration with cloud apps
  • Protocols: Plethora of protocols that don't necessarily simplify cloud integration: as one attendee put it ... "nowadays, everyone with an open HTTP port claims to be a cloud provider"

The session was a great lead-in for the Wed morning cloud integration session "Real-World Cloud Integration Simplified with Oracle SOA Suite" with myself, Vikas Anand and Raghu Kadirvelu (from Bristlecone Inc.).

I covered the general challenges faced with cloud integration, followed by Vikas who introduced new cloud adapters that simplify some of those challenges. Raghu then gave a live demo of Salesforce.com to Oracle E-Business Suite Opportunity-to-Quote integration. A prominent SOA architect has put a detailed blog post on the session, and here is what he had to say.

Best SOA Presentation at OOW13!

The reason I mention his quote is not to encourage you to read that blog post (ok, maybe that IS one reason :), but to highlight the fact WHY the message resonated so well with the audience. As the Birds of a Feather session indicated, the cloud integration challenges are real, and pandemic. Customers are frustrated with SaaS application vendors treating the problem superficially, confusing "connectivity" with "integration",  and claiming victory with YouTube videos show casing "10 minutes to integrate with <your favorite SaaS app>".

cloud integration challenges

This session highlighted the real challenges, what it takes to solve them, and gave a live working demo of how we believe Oracle SOA Suite can help. Overall, it was a fantastic session and a great pleasure meeting many of you personally.

Wednesday Oct 09, 2013

OpenWorld Session Presentation Available - B2B with British Telecom Case Study

OpenWorld Session Presentation Available

Oracle B2B with British Telecom Case Study

Download the presentation here: http://bit.ly/17g1wPM

Get an overview of Oracle B2B and see how British Telecom has implemented an Active-Active architecture across multiple data centers for extreme SLA and up-time requirements. 

 Does your business need to have guaranteed up time requirements and require immediate responses to service requests?  Then, you'll want to check this out!  See how Oracle SOA & B2B technologies have enabled British Telecom to meet their business goals.

Monday Oct 07, 2013

OpenWorld Recap - Oracle SOA Suite the Foundation for Cloud & Mobile

Oracle SOA Suite took center stage at the Oracle OpenWorld 2013 this year as a result of strong customer OOW Imageinterest in enabling mobile services and integrating with cloud applications. In case you missed it, here is a recap:

In the General Session: "Accelerate Business Innovation with Oracle Fusion Middleware" by Executive Vice President Thomas Kurian and Vice President of Product Management for Oracle SOA Suite Demed L'Her @demed. Some cool cloud integration and mobile enablement capabilities were demonstrated.

Thomas Kurian and Service IntegrationThe urgency for companies to rapidly integrate with cloud and mobile have significantly increased interest in service-based integration.   As a result, there were 8 sessions focused on mobile integration with Oracle SOA Suite and 7 sessions covering cloud integration.   Topics ranged from high-level integration strategies down to deep dive architectural best practices, customer presentations on how they have integrated with Salesforce.com and other SaaS vendors with Oracle SOA Suite and more.  

Thomas Kurian and Demed L'Her

Here are a few session titles that provide insight into the cloud & mobile topics. You can look to download the presentations as well here:

Oracle SOA Suite Customer Panel: Unifying Cloud Applications with On-Premises Applications

Take Your Services Mobile with Oracle SOA Suite (Customer Panel)

BPM and SOA Are Going Mobile: An Architectural Perspective

Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile, SOA, Oracle Identity Management

Real-World Cloud Integration Simplified with Oracle SOA Suite

And for those looking to roll up there sleeves, there were hand-on labs covering topics like:

Build Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA Suite

RESTful APIs with Oracle Service Bus

Developing REST for On-Premises or the Cloud

Another topic receiving signification attention is renewed interest in Business to Business (B2B) with presentations by SPS Commerce which has integrated over 9,000 partners, Stryker medical technologies, and British Telecom (BT).  See the zoomed in portion of the BT architecture below showing how their B2B architecture is integrated into the core infrastructure:

BT B2B

We had a record number of customers presenting in the SOA Sessions including Ricoh Americas, Agilent, Amway, Emdeon, British Telecom, Garmin, Ascension, ER2, Canon, BMC Software, Electronic Arts, Cisco, Xerox, IEEE,  Telefonica Mexico, Nextel, CableVision, DirecTV, Ally Financial, Stryker, Northern Trust, Green Mountain Power, Land O'Lakes and several others represented by partners. Here is how you can access the details on each of these successes: Oracle Open World 2013 Presentations.

Even if you missed this years OpenWorld, you can catch all the current trends and solutions by attending an Oracle Day 2013, and OTN Developer Day - Service Integration using Oracle SOA Suite, and other simplifying integration events at following site: Oracle Events.

New Oracle Learning Library (OLL) Content for Healthcare

Checkout the new video content on the SOA Suite for Healthcare Integration. It's in the Oracle Learning Library (OLL), available whenever you need it, at no charge. The new content is listed here.

The content includes:

  • A 2-part introduction to the product
  • How to create endpoints
  • How to create and test a Healthcare composite application
  • How to create Java callouts with the Healthcare application
  • How to compare guidelines with the Document Editor
Let us know what you think!

 

Friday Oct 04, 2013

New SOA Suite for Healthcare Course - First Teach

Oracle University invites you to attend the First Global Teach of the Oracle SOA Suite 11g: Healthcare Integration Ed 1 class. It will be taught online.

This class gives you a foundation in Oracle SOA Suite 11.1.1.7 for healthcare integration. It teaches you how to exchange messages with web services and incorporate your own Java code into a healthcare integration application. You will learn to create custom guideline documents using the Document Editor to meet your specific business needs. You will also learn to use JMS queues for internal delivery channels.

Learn To:

  • Create SOA composite applications that process the healthcare standard documents.
  • Create a Java Callout.
  • Create JMS internal delivery channels.
  • Enable web services-based message exchange.
  • Create document guidelines.
  • Configure endpoints.

Date: 25-NOV-13
Duration: 2 days
Hours: 10.00 AM - 6.00 PM PST
Location: Online

Click here for more details and to enroll.

Missed Oracle Open World? Oracle Days are Coming to a City Near You!

Cloud. Mobile. Social. Big Data. The Internet of Things. The latest buzzwords, or powerful global forces? For those who attended Oracle Open World 2013, these technologies are shaping their world now, and we learnt from each other to take advantages of the new opportunities created. 

To take it to the next step, join us at the Oracle Day 2013 events near you, to hear stories of innovation in practice. These free events are scheduled in nearly 100 locations worldwide. Experience insightful keynotes, real-world case studies, hands-on demos, face-to-face networking, and dedicated tracks for a range of audiences. 

Oracle Day

Find an Oracle Day near you and register today!

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Welcome to the Oracle SOA Suite team blog. We'll use this site for news and information that did not make it into our official documentation for a reason or another.

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