Tuesday Sep 24, 2013

Oracle Open World 2013 Wednesday: Hands-On Introduction to Integration and Oracle SOA Suite

This year's Oracle SOA Suite hands on lab offers three different options, dependant on your level of expertise and interest.

If you're new to SOA Suite, you should pick option 1 and learn how to build a SOA composite from the ground up, including a BPEL process, adapters, business rules and human task. The end result will be a purchase order process to be deployed through JDeveloper and tested in Enterprise Manager Fusion Middleware Control.

If you're already experienced in SOA Suite, lab option 2 walks you through setting up the components that will allow you to utilize continuous integration with your SOA Suite 11g development projects.

For those who want to learn more about security in the context of SOA Suite, option 3 shows you how to secure WebLogic services and SOA composites using Oracle Web Services Manager (OWSM).

Hope to see you there!

Session ID: HOL10010
Session Title: Hands-on Introduction to Integration and Oracle SOA Suite
Venue / Room: Marriott Marquis - Salon 12/13
Date and Time: 9/25/13, 15:30 - 16:30

Cloud Integration and AppAdvantage: Transform your Enterprise

The general session by Thomas Kurian, Accelerate Business Innovation with Oracle Fusion Middleware was packed to the brim with Oracle's latest innovations across the next-generation Oracle Fusion Middleware platform and captured the audience with a demonstration of the latest Right-Now adapter and REST-ification of services.


Another not-to-miss is Amit Zavery's general session: Transform the Enterprise: Optimize Applications Investment with Oracle Fusion Middleware. This session will help you understand Oracle AppAdvantage and how it provides incremental value to customers of Oracle applications - Oracle E-Business Suite; Oracle Fusion Applications; and Oracle's PeopleSoft, JD Edwards, and Siebel product families - with Oracle Fusion Middleware. You will hear how customers are simplifying IT, differentiating themselves from competition, and innovating for the future. You will also see a demonstration of RightNow integration with EBusiness Suite for field service and a highlight of an Oracle Event Processing operational use case.

Title: Transform the Enterprise: Optimize Applications Investment with Oracle Fusion Middleware.

Speakers Include: Amit Zavery, Group VP of Product Management, Oracle Fusion Middleware 

Customers Include: McAfee, World Fuel Services and University of Melbourne 

When: Tuesday, Sep 24, 12:00 PM - 1:00 PM

Where: Moscone West - 2002/2004 

A related session Real-World Cloud Integration Simplified with Oracle SOA Suite delves into cloud-based SaaS applications gaining acceptance in the enterprise and leading to new integration challenges. It addresses customers need to integrate with this new breed of applications, specifically to avoid data silos outside the boundaries of the data center, enforcing existing characteristics (such as SLAs) to ensure reliability, performance, and security. It highlights how Oracle SOA Suite and Oracle Data Integration provide all the necessary integration capabilities for cloud applications and on-premise applications. This session includes a live salesforce integration demo for opportunity-to-order use case.


Title: Real-World Cloud Integration Simplified with Oracle SOA Suite

When: Wednesday, Sep 25 10:15 AM - 11:15 AM

Where: Moscone West - 2014

Monday Sep 23, 2013

Large Transaction Volume - Oracle SOA Suite Customer Panel

Ever wanted to hear how a company scales up to 120 million transactions per day? (yes, 120M in one day!)

Learn tips & tricks from DIRECTV, COMCAST, and SPS Commerce at the Oracle OpenWorld Customer Large Transaction Volume - Oracle SOA SuitePanel:

Processing Large Transaction Volumes with Oracle SOA Suite

Each customer will share goals, architectural diagrams, results, lessons learned, and next steps that will help you rapidly scale up your Oracle SOA Suite integration platform.

Join us at OpenWorld at 1:15 on Tuesday this week (Sep 24th 2013) at Moscone North - Room 130.  For more on OpenWorld sessions related to SOA & Integration, check out the Focus On SOA listing.

Sunday Sep 22, 2013

Oracle SOA Suite and Service Bus demo pods at Oracle Open World 2013

Come and visit us in the exhibition hall at Oracle Open World from Monday September 23rd till Wednesday September 25th. There you can meet our product managers and engineering team and see what SOA Suite and Service Bus are about and all the cool stuff you can do with it.

You'll have the unique opportunity to see upcoming exciting features, which will help with your integration needs.

Find us at Moscone South, Right - SR-217, SR-219.

And don't forget to check out the Focus on SOA document for an overview of all SOA and BPM sessions.

Saturday Sep 21, 2013

Unlock Your Enterprise IT Assets with Oracle API Management

Explore the emerging trend of capturing new revenue opportunities by unlocking valuable information and capabilities that have traditionally been hidden behind the corporate firewall. Application programming interface (API) management is a solution domain that focuses on helping organizations add new channels for accessing enterprise applications and externalizing existing IT assets.

Join us as Oracle reveals its API Management strategy and experience in this domain, discuss use cases, and identify supporting Oracle Fusion Middleware products that can be used in this context.

API Management

Title: Unlocking the Value of Your Enterprise IT Assets Through APIs [CON8696]

Speaker: Timothy Hall, VP of Product Management, Oracle

Date: Monday Sep 23, 12:15-1:15 PM

Location: Moscone West 2012 

To learn more visit us  at Oracle API Management.

Garmin Delivers on the Single Application Dream

Garmin had one essential requirement for enabling product support agents: “We want a single application to address the needs of our customers.” Before this initiative, it was not uncommon for agents to have multiple applications open at the same time for a customer interaction. To address this issue, Garmin leveraged the power of Oracle SOA Suite to integrate its CRM application with Oracle E-Business Suite. This integration enabled agents to fulfill their order management and inventory requirements in the CRM application while still leveraging Oracle E-Business Suite roles and responsibilities. This initiative has improved efficiency of the product support agents and bettered services delivered to customers.


Garmin is a leading, worldwide provider of navigation, committed to making superior products for automotive, aviation, marine, outdoor and, sports. Join us to understand Garmin's architecture and how their SOA implementation has revolutionized their business operations delivering agility, lowering costs and, faster time to market. 

Title: Garmin Makes the Right Turn with SOA to Integrate CRM and Oracle E-Business Suite [CON5554]

Speakers include: Anand Natarajan, Enterprise Architect & Matt Larson, ERP Technical Lead at Garmin International

Date: Tuesday, September 24 2013

Time:  12:00 PM - 1:00 PM

Location: Moscone West 2020 

Friday Sep 20, 2013

You are Invited! - Oracle Integration Adapters Demo Pod at Oracle OpenWorld and JavaOne 2013

You are Invited to visit us at the Oracle Integration Adapters Demo Pod at Oracle OpenWorld and JavaOne 2013. The DemoPod is located in Moscone South Exhibition Hall in the Middleware Area.(3245:Unified Connectivity Architecture: Oracle SOA Suite Adapters)

Introduce Your Customers to the Adapters PM and Engineering Team : Bring your customers by the Demo Pod for Adapters to meet the Adapters Product Management and Engineering team. We would love to meet them and find out how they are using our suite of Adapters, or how they might be able to use it in the future. We will be showcasing the following areas:

  1. Integrating with Cloud and On-Premise Applications (New Cloud/Application Adapters!)
  2. Legacy, CDC and Mainframe Integration
  3. Integrating with Files, Databases, and Messaging

We will have working Demos set up to show how you can leverage Oracle Adapters to overcome their Cloud, On-Premise and Legacy Integration challenges. We are looking for feedback on the capabilities of the adapter suite that their business requires so that we can plan to meet any future requirements as well. The Demo pod will be available during the Oracle OpenWorld and JavaOne Conferences, at the Fusion Middleware Demo Pod area on Monday, September 23 through Wednesday, September 25, 2013.

See you at San Francisco!

Following Larry’s Cloud Keynote – Oracle’s MWaaS, Public, Private Strategy Session

How do I leverage Oracle’s Middleware-as-a-Service offerings? What is the “as-a-Service” strategy? When do I use Oracle Public vs. Private Cloud or a combination of the two? Following Larry’s keynote on Tuesday Sept 24th get the answers to these questions and more. After a 30-minute break, head over to the Red curtain3:45 PM General Session titled “Oracle Fusion Middleware: Designed to Power Your Cloud Strategy” to hear Senior Director of Product Management Sandeep Banerjie and Oracle VP/Architect Mark Nelson give an introduction of Oracle MWaaS as well as an in-depth look into Oracle Public Cloud and Oracle Private Cloud.

Included in the session are demonstrations of Oracle Public Cloud as well as Oracle Private Cloud showcasing Engineered Systems, next generation IaaS management from the Nimbula acquisition, and Oracle Enterprise Manager.


Hope to see you on Tuesday September 24th at 3:45 at Moscone West – 3024. 

For more information on Oracle Cloud and MWaaS sessions, see the Middleware Cloud Computing and MWaaS, see the Middleware Cloud Computing Focus On listing.

British Telecom Sucess with Oracle B2B

British Telecom has hundreds of partners connecting to its enterprise through Oracle B2B. British Telecom is the incumbent telecommunications service provider in the UK and operates across 170+ countries worldwide. Learn how it has designed its system for maximum connection uptime by using high-availability B2B gateways in its new Virtual Data Center sites to drive up trading visibility, operational reliability, and business agility and reduce commercial, delivery, and operational costs.


The Oracle B2B component of Oracle SOA Suite has been used by many customers to integrate their applications with their partners to extend their enterprise. Meet Oracle B2B experts who will answer your questions to kick-start your implementation. 

Title: Introduction and British Telecom Case Study [CON8730]

Speakers include: David Robinson - BT Integration Architect

Date: Monday Sep 23, 10:45 AM - 11:45 AM 

Location: Moscone West 2020 

Thursday Sep 19, 2013

Amway Enables Optimized Integrations with Oracle SOA Suite

At the core of Amway's global integration infrastructure is Oracle SOA Suite. By applying key performance tuning configurations, Amway is able to achieve double-digit millisecond latencies under maximum load. Leveraging the Oracle Exalogic platform enables the company to achieve even more optimization, enabling the introduction of other tool-sets such as Oracle Service Bus and Oracle Business Activity Monitoring for true end-to-end integration support. In this presentation, Amway shares specific recommendations for maximizing performance of this entire SOA infrastructure. 

Integration between numerous disparate systems across Amway's global affiliates posed several exciting challenges. Join us in this session to understand how Amway delivered on every one of the following:

  • Extreme performance requirements (sub millisecond response times, peak load handling)
  • 100% high availability
  • Stringent security and compliance requirements
  • Multi-lingual and character set challenges 
  • Zero downtime while addressing all the issues above 


Here are the details of the session at Open World, we look forward to meeting you! 

Title: Enabling Optimized Integrations at Amway with Oracle SOA Suite [CON 5730]

Speakers Include: Munish Dogra, Manager IT - Application Development, Amway 

Date: Monday, Sep 23

Time: 12:15 PM - 1:15PM

Location: Moscone West - 2020

 More on Next Generation Service Integration with Oracle SOA on Exalogic

Ascension Improves Patient Experience with Next-Generation Healthcare Integration

Ascension Health is working to meet its next generation healthcare integration platform requirements for its 26 health ministries (hospitals), using Oracle SOA Suite for healthcare integration. At the Oracle Open World 2013 session, Ascension will cover the key architecture, ROI, best practices, and lessons learned from Ascension's first pilot implementation and focus on underlying technologies that make all this happen.

Ascension's challenges with existing environment:

  • Disparate hardware and operating systems that cause challenges for support and maintenance
  • Disparate applications that cause development, governance, support and contractual headaches
  • No central IT focus for integration services
  • Inability to cost effectively meet regulatory requirements
Ascension Pilot

Join us to understand how Oracle helped Ascension address these issues and move beyond to deliver on the future.

Title: Improving Patient Experience with Next Generation Healthcare Integration  [CON 5878]

Speakers Include: Kevin Mattingly - Integration Engineer, Ascension Health

                               Steve Schenks - Integration Architect, Ascension Health 

Date: Wednesday Sep 25

Time: 1:15 PM - 2:15 PM

Location: St. Francis - Elizabethan A/B

New Course - SOA Suite 11g: Healthcare Integration

We have just released a new course for healthcare integration titled "SOA Suite 11g: Healthcare Integration". Oracle SOA Suite for healthcare integration helps healthcare entities securely exchange HL7 standard documents. You will learn how easy it is to create SOA composite applications that process these healthcare standard documents. You also learn how to exchange messages with web services as well as how to incorporate your own Java code into a healthcare integration application. And you learn how to use JMS queues for internal delivery channels.

The course is available worldwide as instructor led training in a classroom or online. The course codes are D81662GC10 for the classroom version and D81664GC10 for the online version. See the Oracle University website for scheduling details.

US Intelligence Community Builds Application Stores

The US intelligence community (IC) is deploying application stores to provide warehousing capabilities to manage IT assets. The community uses thousands of applications to perform its mission. A challenge for the application environment is how to govern and provision application stores. 

Oracle Enterprise Repository has been integrated with the IC-developed OZONE widget storefront and execution environment to streamline the access of intelligence analysts and producers to the applications they need. Join us to understand Ozone Market Place (OMP) Architecture including application store metadata governance, the Oracle Enterprise Repository architecture, workflow, data models, and lessons learned.


To understand this implementation live and talk to the experts, join us at Oracle Open World 2013. Here are details of the session:

Title: Application Store Development with Enterprise Repository [CON 9651]

Speaker includes: Mr. Edward Lane, Director of the National Reconnaissance Office (NRO)'s Enterprise Management Group

Date: Thursday, Sep 26

Time: 11am - 12pm

Location: Moscone West - 2020

Wednesday Sep 18, 2013

Emdeon Migrates for an Engineered Systems Advantage

Have you considered moving to a SOA engineered systems platform? if you are looking to better your performance, lower maintenance costs, and speed your time to market this one is for you. In this session, Emdeon shares its migration approach, lessons learned, and benefits of deploying its enterprise transformation initiative with the help of the Emdeon Innovation Center. Come and learn with us from Emdeon's experience moving to Oracle SOA on Oracle Exalogic for an engineered systems advantage,

Emdeon is a leading provider of revenue and payment cycle management and clinical information exchange solutions in the US healthcare system. Learn about the business and technology drivers behind its decision to migrate. 

Emdeon Platform

You’ll also hear how Emdeon leveraged Oracle Migration Factory to deliver migration planning, architecture best practices, and dedicated migration experts to drive continued innovation and support rapid growth.

To attend this session at Oracle Open World 2013:

Title: Migrating to Oracle SOA and Oracle Engineered Systems: Tips from Emdeon [CON 6625]

Speakers Include: William Muir, Senior VP of IT, Emdeon

Date: Monday, September 23

Time: 10:45 AM - 11:45 AM

Location: Westin San Francisco - Metropolitan I

For more case studies, white papers, and other SOA on Exalogic resources for engineered systems: Next Generation Service Integration Platform

Canon Delivers Fast Data with Oracle Event Processing

Canon has made Fast Data a reality with processing a large variety, high volume and velocity of events from multiple devices across geographic boundaries. Canon is surging forth on their strategy for an Internet of Things, thanks to an approach that has focused on extreme availability, reliability, and scalability from their IT infrastructure in order to handle remote maintenance services for Multi Function Printers (MFP).

In this session at Oracle Open World 2013, Canon discusses the benefits of running Oracle SOA on Oracle Exalogic and Oracle Exadata engineered systems. The session highlights the extreme scale and performance the platform delivers for transactional SOA and Fast Data. It also illustrates best practices that work in real-life.


To attend the session at Oracle Open World 2013:

Title: Oracle Exalogic: Delivering Extreme Performance for SOA, Healthcare, and Fast Data [CON 9294]

Date: Wednesday, Sep 25th

Time: 1:15pm - 2:15pm 

Location: Moscone South - 308 

Can't wait to attend the session? Here are some resources that may help:


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Welcome to the Oracle SOA Suite team blog. We'll use this site for news and information that did not make it into our official documentation for a reason or another.


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