Thursday May 01, 2014

"Darden uses analytics to understand customer restaurants"

See the InformationWeek article Darden Uses Analytics To Understand Restaurant Customers highlighting Darden's use of Oracle Advanced Analytics:


"Check-Level Analytics is one of the tools Darden plans to use to boost sales and customer loyalty, while pulling together data from across all its operations to show how they can work together better. ... it brought in some new tools, including Oracle Data Miner and Oracle R Enterprise, both included in the Oracle Advanced Analytics option to Oracle Database, to spot correlations and meaningful patterns in the data." 

Darden's data analytics project earned them the 5th spot on this year's InformationWeek Elite 100 ranking.

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