A few weeks ago I had the opportunity to sit down with our
resident expert on Innovation Management, Gayle Hayes. I picked her brain on what’s going on in the world
of product and service innovation and how Oracle is helping. A new phenomenon is sweeping product
development – thanks to an explosion of ideation tools and techniques such as
crowd-sourcing, big data, mashups, customer immersion labs, etc, finding ideas
is not the problem. With so many to
choose from, the biggest questions are now “which
idea?” and subsequently, “how do you translate
the right idea into a profitable product?"
This is precisely the challenge the new Oracle Innovation
Management is designed to address. To
learn more about the idea glut and how the new solution helps organizations
improve return on innovation investments, read the transcript of our discussion
below or stream our podcast. You can
even find us on iTunes!