Thursday Jul 30, 2015

The 6 P's of Effective Commercialization: Webcast feat. Mary Kay

In the crowded consumer goods industry, innovation is a necessity. Unfortunately, many companies are struggling to commercialize their new product initiatives effectively.

In fact, 80% of new products fail to meet expected performance levels. We've broken down the most important elements to improve your odds, in what we call the 6 P's of Effective Commercialization:

#1.  Proposals

New product ideas are just the beginning, but you have to get them off to the right start.  Establish a traceable, systematized approach to capture, develop, prioritize and generate new product ideas.

#2.  Planning

Outline schedules, resources, tasks, milestones and deliverables to stay on track with your objectives.

#3.  Processes

Manage the workflows for all projects with automated, simple tools to make sure tasks are completed on-time and accurately.

#4.  People

Very little would get done without the right people.  Optimize your resource allocation across all projects, keeping in mind workload balance, talent, and experience.

#5.  Product

Surprised to see 'product' all the way down at #5?  That's because there are so many elements you need to align before you lock down the cost and scope of a new product, otherwise risking unexpected pitfalls during development and commercialization.

#6.  Performance

Set and adhere to performance goals.  Measure in real-time how the market responds to your products, so you can improve your product portfolio over time and build a sustainably innovative business.

Webcast featuring Mary Kay

Join Oracle, Kalypso, and special guest brand leader in skin/body care and make-up Mary Kay during a free webcast on August 4 at 12:00 PM ET to learn more about the 6 P's of effective commercialization.  Register here.

For more information about Oracle's PLM and SCM solutions, visit www.oracle.com/scm.

Kerrie Jordan is Director, PLM Product Marketing at Oracle. Follow her on Twitter @KerJordan


Monday Jul 07, 2014

PLM, Product Value Chain, and My Backyard Garden

It’s July and as the temperatures rise here in the US, I’m looking forward to summertime cook-outs, vacations, and sipping a cool beverage poolside. Summer is my favorite season, so every Spring I enjoy the anticipation by trying my hand at gardening. But looking in the backyard now, while all my neighbors’ gardens are flourishing, mine only shows a handful of green tomatoes, unhealthy squash, and fist-sized watermelons. This happened last year, too. After all that springtime effort and investment, this is maddening!

My Fruit & Vegetable Development Problem

My garden can be described with one word: meh. My frustration reminds me of the challenges that product development executives share with us in early meetings – unable to achieve their expected return, inconsistent product information, can’t produce the final product on time nor on budget, not sure what caused defects, no way to tell if a project is bad and needs refocusing or abandoning, and so on.

What’s Happening?

Growing delicious vegetables from seed takes more than...

[Read More]

Tuesday Apr 08, 2014

A Discussion with Oracle's Expert on Innovation Management

Gayle HayesA few weeks ago I had the opportunity to sit down with our resident expert on Innovation Management, Gayle Hayes. I picked her brain on what’s going on in the world of product and service innovation and how Oracle is helping. A new phenomenon is sweeping product development – thanks to an explosion of ideation tools and techniques such as crowd-sourcing, big data, mashups, customer immersion labs, etc, finding ideas is not the problem. With so many to choose from, the biggest questions are now “which idea?” and subsequently, “how do you translate the right idea into a profitable product?"

This is precisely the challenge the new Oracle Innovation Management is designed to address. To learn more about the idea glut and how the new solution helps organizations improve return on innovation investments, read the transcript of our discussion below or stream our podcast. You can even find us on iTunes!

[Read More]
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