Thursday Oct 30, 2008

Customer Needs Management (CNM) - An Introduction

Last week, AMR Research's Jeffrey Hojlo released a report about how Oracle is addressing the "front of innovation" with the Customer Needs Management (CNM) product. Customer Needs Management, as such, means different things to different customers. For many, such as large Industrial manufacturing companies operating in an Engineer, Build or Configure to Order (ETO, BTO or CTO) mode, it involves detailed understanding of a single customer's requirements so they can provide an accurate quote that beats the competitors' in understanding and meeting the customer's requirements, not to mention price. For those at the other end of the spectrum, such as Build to Stock Consumer Goods companies, customer needs are more like the needs of a huge market comprising of thousands or millions of customers. Perhaps that's why the front-end of innovation is so fuzzy. Despite the stark contrast, however, there are striking similarities among all verticals in the task of managing customer needs.[Read More]
About

Hear from the community that's pioneering PLM's critical role in transforming supply chains into sustainable value chains that power profitable innovation and competitive advantage.

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today