Observations from the Oracle Agile PLM Summit 2012: Agility Reset and Reloaded!
By Terri Hiskey-Oracle on Feb 15, 2012
Coming out of Oracle OpenWorld last fall, one theme that kept coming up in conversations with our customers was that they missed the intimacy and community building that used to take place at Agility, Agile Software’s pre-acquisition customer conference. So encouraged by this feedback, along with the support and enthusiasm of our partners and invaluable help from our extended Oracle colleagues, we mobilized quickly and were able to put together a day and a half of keynotes, breakouts, industry focus groups and networking events that I think greatly exceeded everyone’s expectations. When we first started planning, we were hopeful for a moderate turnout; we were overwhelmed when we quickly maxed out our first venue for this event and had to find a bigger venue to accommodate all our attendees! A big thank you especially to our fantastic customers from both near and far who came and participated in the Summit, with a mere six weeks of advance notice. The energy and enthusiasm that you brought to the conference was palpable. We couldn’t have done this without you!
PLM Summit Day One: General Session Keynotes & Networking Reception
With over 300 people in attendance, we kicked off our first day with an afternoon of keynote presentations. Oracle’s John Kelley, VP of PLM Strategy, reinvigorated the spirit of Agility and set the visionary tone for the conference with his overview of Oracle Agile PLM product strategy and roadmap. One key question that John posed during his keynote was to think about where your organization stands on its product lifecycle management capability index, or maturity curve. The maturity curve illustrates how PLM has evolved over the years, driven by increasingly complex product needs, from product data management to product collaboration and has now broadened under the Product Value Chain model to include analytics, customer needs management, PIM and product data quality. Mobile applications for Agile PLM are gaining more and more momentum within our customer base, so partners Mahindra Satyam and PLMFlex by Xavor shared with our audience the cool and cutting edge mobile technologies that they offer. Check out Xavor’s PLMFlex video from the conference.
Introduced by their implementation partner Oracle Consulting Services, Dell’s Jennifer Chapman, Director of Global Product Data was the Summit’s first customer keynote of the day. Agile and Dell have a long history, and it was interesting to hear an update on how Dell has dramatically expanded and improved upon its use of Agile PLM. Dell has a staggering 11,000+ users worldwide using Agile, with a mix spanning a range of functional roles, from engineering to operations to procurement to external partners. Due to the Agile implementation, Dell is posting some impressive metrics, especially with improved cost and new product introduction process cycle time.
Following Dell’s presentation was Mark Davis from Deloitte, who set the stage for both ONSemiconductor and St. Jude Medical with his discussion of business challenges in the semiconductor and medical device industries.
Yann Dupre, Sr. Principal Program Manager from ONSemi gave an overview on how his company is using Agile Product Portfolio Management (PPM) to support new product development. ONSemi has been growing by leaps and bounds through acquisition, having acquired eight companies since 2007, but was concerned that their NPD process was resulting in too many projects that yielded little to no revenue, and set a goal to improve the return on their R&D investment in a measurable way. After a fairly aggressive timeline, they have successfully deployed global NPD and part release procedures, and have a common cost model with over 95% adoption.
The final customer presenter of the day was Mark Rutkiewicz, Quality Director of St. Jude Medical (formerly known as AGA Medical), who presented on medical device quality management. Mark is a longtime Agile user who implemented Agile at AGA Medical and has posted some impressive metrics including a 100% adoption rate among engineers, 20-40% reduction in effort and time for Agile-supported processes, as well as high praise from the FDA.
The afternoon wrapped up with a customer panel made up of our three customer keynoters, and hosted by Horst Groesser of Kalypso. The panel was an opportunity for Horst to summarize the presentations of the day and to allow our audience to ask questions directly to our speakers. Despite the long day, our audience kept the panelists busy for over 30 minutes with questions. Discussions continued on through our Networking Reception, which was sponsored by our partners Deloitte, Kalypso, Mahindra Satyam and PLMFlex by Xavor, and featured several demo stations.
PLM Summit Day Two: Breakouts, Networking Lunch & Industry Focus Groups
Day two of the PLM Summit opened with three breakout tracks, each consisting of four back-to-back sessions. One track focused on product insights and best practices, the second on product demos and deep dives and the third on administration and integrations. Again all the rooms were packed, which made for some very lively discussions. We even had several partners involved in day two sessions, including CPG Solutions, GoEngineer, Kalypso and Deloitte. Attendees suggested afterwards to extend the sessions for more content and wanted longer breaks for networking, so we will definitely take that under advisement when planning next year’s event.
After the success of last year’s Birds of a Feather lunch at OpenWorld, we decided to hold the same type of lunch at our Summit. In addition to the partners already mentioned, we were pleased to have Accenture, Domain, Hitachi Consulting, J-Squared, ZeroWaitState and IBM hosting table topics. The topics included integrations, quality management, managing engineering data, mobile solutions and much more. This is an opportunity for our partners to create and facilitate discussions among our customers on common topics, and was very well attended.
The afternoon concluded with meetings of our industry focus groups. Not surprisingly, the most popular group was focused on high technology and semiconductor, with the life sciences group and the product value chain group not far behind. There were several deep discussions, new ideas, and insightful questions. It was inspiring! And based on the feedback we’ve received, our attendees left feeling similarly. The Agile PLM teams have always had a history of putting customers first, and these focus groups are invaluable to us as they allow us to collaborate directly with our customers as we strive to deliver the industry’s best PLM solutions.
If you’re interested in reading another perspective on the PLM Summit, check out this blog by Steven Porter of our partner ZeroWaitState.
PLM Summit: What’s Next?
Based on the initial comments from attendees and partners, we will definitely plan on doing the Summit on an annual basis moving forward. We are currently collecting all the presentations from the Summit, and will be posting them to a secure site, so if you attended the Summit, you will get an email within the next few days on how to access the site.
We are preparing a survey for our attendees to see what we can improve on for next time, but if you have any other comments or suggestions, especially as it pertains to the location, length and/or content of the conference, please feel free to email me. I’d love to hear from you.
Again, a big thanks to all the Oracle staff that hustled to get the content together for the Summit, to the partners for supporting the Summit and especially to all our customers and prospects who attended. As always, we appreciate your enthusiasm and support!