Thursday Mar 10, 2016

Oracle is showcasing its IDMP Enterprise Foundation Suite for Pharma at the Marcus Evans IDMP Compliance Challenge Event in Frankfurt/Germany April 13-15th

Combining a set of industry proven applications to manage x-functional product domains, drug safety and medical dictionaries Oracle offers the most comprehensive solution for pharmaceutical companies to achieve IDMP compliance and beyond – Come and see how in Frankfurt or click IDMP-Info-Request.

Hear Oracle´s Bertrand Godillot and Michael Braun-Boghos talk about “Breaking Down Silos to Enable New Ways of Working while Achieving IDMP Compliance as a Byproduct: - Turn IDMP into an opportunity to reset the industry standard for compliance cost”. In this session, Bertrand Godillot and Michael Braun-Boghos will explain how Oracle’s approach to IDMP compliance differs from other solutions and why it benefits the entire organization including regulatory affairs, product safety, clinical development, and product quality. Based on mature, industry proven applications and technology, the Oracle IDMP Enterprise Foundation Suite is available now to help pharmaceutical manufacturers and sponsors achieve compliance while simultaneously defining a new standard in reducing compliance costs. After compliance is achieved, the Oracle solution allows further benefits to be realized such as process integration, product data governance and big data analytics across applications.

Monday Feb 15, 2016

PLM for IT Service Management helps companies plan and execute the IT Service project portfolio

IT organizations operate at the pinnacle of lean and digitized innovation as employees in nearly every industry are asked to turn innovative thinking into value for customers and the business. IT departments are tasked with meeting the needs of the business while balancing a steady stream of new project requests, such as enhancing enterprise applications, building mobile apps, refreshing websites, upgrading software, develop new IoT based offerings etc. Before choosing where to invest time and resources, IT organizations must decipher both the value of each proposal and the corresponding impact on cost, risk, priority, viability, and resource allocation. Given so many projects already in queue, standards to enforce, constraints to rationalize, requirements to track, and corporate objectives to achieve, how can IT organizations effectively and reliably select the right mix of projects that will create the greatest value?

Oracle Innovation Management Cloud provides IT with a central innovation platform to consolidate, analyze, and select proposals that offer the highest business value within bottom line constraints, and plan the IT Service Portfolio. Companies can work on ideas for IT projects, requirements and functional concepts, and leverage the proposal to portfolio flow to help with the formulation of the IT services.

In addition, Oracle Project Management Cloud can be leveraged to execute the IT Projects, as it supports the agile software development methodology, and provides great features related to project management, with task and resource management.

It is of course possible to leverage only the planning or just the execution side.

IT Service Portfolio Management helps customers systematically turn IT project requests into successful IT projects!

This use case of Innovation Management and Project Management Cloud is of specific relevance in the Service industry, but it is of course very well applicable in the Consumer Goods, HighTech, Industrial Manufacturing, and other industries. To learn more, check out the solution brief here, and ask your Oracle representative.

Tuesday Dec 01, 2015



Article written by Henry Dünnebeil, Oracle Sales Specialist  

The new upcoming EMA requirement to use the ISO standards for the IDentification of Medicinal Products turned out to be quite a wake-up call for drug makers, forcing them to (re-)think how to more effectively manage their product data cross-functionally to ensure and maintain compliance. Now hundreds of attributes from dozens of dispersed data sources including documents and databases have to be extracted, cleansed, validated, and then managed and change-controlled in a central repository to share with regulatory bodies – potentially a huge burden and scientific project – and very welcome work for armies of consultants and tool providers.

Since a couple of months, Oracle has been running a survey called “What is your IDMP Strategy?” (, trying to find out how pharma companies are approaching the IDMP challenge, and if they see it as just another regulatory burden to meet or if they see the real opportunity behind it – to fundamentally change the way of managing product information – from a document-centric process to structured collaborative information management across internal and external domains and stakeholders.

And the outcome so far is that most respondents indeed do see IDMP as a cross-functional exercise – although mainly driven by Regulatory Affairs – and an opportunity to improve collaboration, but at the same time they see massive risks and an increased cost of compliance.

Many companies begin strategizing their IDMP implementation by thinking about it as an extension to xEVMPD. However, manual xEVMPD processes do not scale to IDMP data set sizes and much of the IDMP data isn't even in Regulatory Affairs. So many organizations think about building IDMP specific solutions and most of them quickly mature to adopting a master data management (MDM) approach. This is certainly an improvement because data is integrated more or less automatically with MDM.

So yes - the MDM approach can deliver IDMP compliance.

The short questions are: How - when - at which cost and efforts?

 Looking closer, more detailed questions arise – such as:

  • Can we use/extend our existing MDM to manage IDMP data and what are the efforts and risks ?
  • If not, shall we use IDMP to build a new MDM? Is this feasible at all?
  • Maybe we should establish an IDMP-specific MDM (e.g. as a Regulatory Product Information System) - but do we really want another data island?
  • How do we feed and synchronize the MDM system with clean IDMP data?
  • Where do we maintain IDMP relevant data – in MDM or the source systems?
  • Which system(s) govern IDMP data?
  • How do we ensure auditable change control of IDMP data?
  • How many integrations/synchronizations do we need to build and maintain?
  • Where do we handle the secured exchange on IDMP with regulators?
  • And what if another new regulation appears – will our MDM still be able to cope with it?
  • And finally: Can MDM unlock the full value opportunity that hides behind IDMP?

Do you recognize some of these questions and do you have answers? Here is our view:

IDMP is really about bringing together Clinical, Safety and Product Quality/CMC in a compliant data record. The only way to get there - without dramatically increasing the cost of compliance and doing business - is to change the ways of working from the traditional silo behavior to cross-functional process integration. Only the focus on process improvement will demonstrate unmatchable value compared to the classic back-office data based integration. So you need a solution that enables and supports this process – and that provides IDMP compliance as a “by-product”!


Oracle with its Enterprise IDMP Foundations Suite clearly addresses the same benefit as MDM (automated data integration) but then goes one step further, addressing the shortcomings of MDM and culminating in a cross-functional integration of people, data, and processes. Based on proven, mature applications the Oracle IDMP approach is aimed to provide a ready to use IDMP repository with an integrated collaboration and change management platform out-of-the-box and then giving pharma companies the opportunity to re-think and improve their processes and integrations step by step.

Here are some of Oracle's differentiators vs. MDM projects and IDMP-specific applications:


So why only address half the problem with an MDM project when there's an opportunity to be IDMP ready in 3 months and unlock full “Product Lifecycle Management” capabilities in the future?

We are looking forward to discussing the topic with you in detail and, together with our Life Sciences Team, help you create the right strategy for IDMP and beyond.

Challenge us!

Thursday Sep 10, 2015

Innovation Management: Use Cases for Applied Best Practice

Businesses struggle with product innovation, missing the market, or launching wrong products. Due to shorter product lifecycles, visible customer sentiment, and global competition, delivering high-quality, innovative products are even more important.

Oracle Innovation Management provides a unique completeness of the offering, enabling Ideation, Proposal Management, Portfolio Management, Design Concepts, Requirements Management and Social Collaboration in ONE platform.

Watch this video to see an example of how Innovation Management can be used in a company to improve the Return On Innovation (password: innovationmg):

Companies depend on innovation to grow. Modern best practice transforms fragmented product development processes, enabling you to select and translate a steady stream of innovative ideas into a predictive product portfolio and go-to-market strategy. Click below to further explore Use Cases of Oracle Innovation Management for added value:

IM Use Cases

Monday Aug 03, 2015

Agile e6.2 PLM for Industrial Manufacturing is now available

Oracle announces the general availability of the newest release of its Agile e6.2 PLM for Industrial Manufacturing product line. Agile e6 is the market leading solution for manufacturers of industrial products such as the automotive, aerospace & defense or machinery industries. Oracle’s recently ended FY15 was one of the most successful years for its PLM for Industrial Manufacturing product line with many satisfied customers having expanded their deployment as well as winning net new customers adopting the solution.

Agile e6.2 newest release comes right on spot as planned by end July 2015. This release is a major evolutionary step in executing Oracle’s product strategy for PLM. Agile e6.2 is developed to offer seamless integration into the comprehensive suite of Oracle Cloud Solutions as well as into 3rd party applications through predefined Webservices. Oracle Innovation Management Cloud, Oracle’s new solution for supporting the early phases of a products lifecycle from ideation to concept design is now fully integrated into Agile e6.2. Among other Oracle Cloud products, Oracle Project Portfolio Management Cloud, Oracle’s powerful solution to manage the entire project lifecycle, is also available in the same Cloud environment. With that, customers can benefit from the advantages of modern cloud services together with their Agile PLM On Premise to configure and run a hybrid model tailored to their business needs.

Overall Agile e6.2 comes with over 300 product improvements. Among rich enhancements: I18N is now supported for global internationalization and an enhanced AutoVue integration is available to leverage AutoVue’s strong Augmented Business Visualization (ABV) capabilities. ABV allows customers to support compelling use cases such as displaying crucial PLM metadata within a visualized 3D model, or to assign a view file to an Engineering Change Order. On the platform side, Oracle Linux, Java 8 client side, Microsoft Office 2013 and Oracle DB 12c are newly supported. Connectors to integrate PLM into ERP are available such as the Oracle ERP Adaptor for SAP™. Connectors for the newest versions of M-CAD and E-CAD authoring tools are available through Oracle partners. Now also available through Oracle partners is the 3DSemantix innovative shape search engine that does for parts within Agile PLM what Google™ does with text: It finds and displays parts similar to the initial inquiry.

Denis Senpere, Vice President PLM for Oracle EMEA declared: “Agile e6.2 is timely delivered to our industrial manufacturing customers and provides them with a robust, open, innovative and powerful PLM platform which will take them way into the future. We are really pleased by the support shown from our Customers and Partners for our product strategy; many already have comprehensive deployment plans in place.”

For Agile e6.2, Oracle’s unique Lifetime Support Policy applies offering customers Premier Support until July 2020. The product is available for download at

Learn more and see the full environment at the upcoming ICP Customer Days September 17, 2015 in Zurich and September 24, 2015 in Cologne. This is an ideal event to meet and exchange with Product Management and to discuss with other customers and early adopters. Visit for more information.

Monday Jul 13, 2015

Deep dive into Oracle Innovation Management

Did you know, only 20% of CEOs are happy with their return on innovation*?

As you look to transform your business, you need innovative products that cater for ever-changing market expectations. To do so, innovation should be treated as a strategic business imperative. With Oracle Innovation Management, you can succeed.

Register for our two 'Profitable Innovation' webcasts now, that focus on 'Ideation and Product Portfolio' and 'Requirements and Concepts', and discover how Oracle Innovation Management can empower you to:

  • Build an innovation pipeline fuelled by high-value ideas
  • Identify the best business opportunities by analyzing the impact of alternative investment scenarios against business objectives
  • Increase revenue growth thanks to a systematic approach to developing profitable product offerings which meet the requirements.

Watch our webcasts today, and explore how you can make the most out of your resources, helping to cut costs, yet stand out in your market.

Part One – Ideation, Proposals and Product Portfolio Webcast (28mins):
Click for webcast in  English German French Italian

Part Two - Requirements and Concepts Webcast (25 mins):
Click for for webcast in
English German French Italian

View our infographic to learn how to improve your return on innovation with Oracle Product Value Chain Cloud.

PLM Infographic

*Sources: Oracle / Kalypso Innovation Report 2014, IDC. Product Value Chain. 2012, wC. 17th Annual Global CEO Survey 2014, IBM. CMO Survey 2014 RightScale State of the Cloud Survey 2014, Syntax 2014, CSC 2014, Oracle Executive Strategy Series, August 2013, Oracle Cloud Applications, Oracle Case Studies

Monday May 11, 2015

IDMP is the hot topic in Pharma - The Oracle Solution helps Pharma companies to be prepared!

IDMP1The Ambition of IDMP is Ultimate Patient Safety. IDMP stands for IDentification of Medicinal Products and is a new worldwide standard. IDMP is different from xEVMPD (xEVMPD = extended EudraVigilance Medicinal Product Dictionary: a pharmacovigilance initiative at the European level. IDMP takes a quantum leap beyond xEVMPD, as it goes into much more detail (hundreds of fields) about product information), as IDMP is a global standard while xEVMPD is European only. IDMP requires life sciences companies to provide the next level of transparency for specific medicinal products delivered to specific patients through complete, multi­level identification.

Europe is already mandating its use by mid-2016 and other regions are expected to follow. IDMP is defined by five standards created by the International Organization for Standardization (ISO): ISO 11615, ISO 11616, ISO 11238, ISO 11239, ISO 11240. ISO 11615 and 11616 define and differentiate "medicinal products" and "pharmaceutical products" which have "MPID" and "PhPID" numbers. ISO 11238 defines substances. ISO 11239 and 11240 define controlled vocabularies for pharmaceutical dose forms, units of presentation, routes of administration, packaging, and units of measurement. The ISO and ICH regions are currently developing Implementation Guides which will further define the details. The ISO standards are compatible with the US HL7 (Health Level Seven) standard.


Implementing IDMP involves regulatory affairs, safety, clinical development, and others:

  • The product data will usually have to be sourced from many departments, transformed and cleaned, collated in a company product repository, and have any data gaps filled via data entry
  • The central repository will have to be maintained using change control
  • The repository data will be sent to regional/worldwide IDMP dictionary maintenance orgs
  • Safety and clinical applications will consume the regional/worldwide IDMP dictionaries

This means that a 360° understanding of the investigational and authorized medicinal products delivered to patients in specific markets will allow health authorities, such as the European Medicines Agency (EMA), to take preventive and corrective actions that ensure patient safety.

Full disclosure means for Patients that they can get answers to questions such as:

  • Where did you manufacture my drug?
  • Where did you package my drug?
  • Which qualified sources have you used?
  • Where was the packaging printed?
  • Which controls have you executed?
  • Which formulation has been used?
  • Did you have the approval to ship this product?
  • What is the expiration date?

Full Disclosure means for Life Sciences Companies that they need to find a new way of managing the massive and consistent data set owned by multiple departments within their organization, with hundreds of fields defined in the data model.

There is currently uncertainty as to what aspects of IDMP will become mandatory in Europe on July 1st 2016. The European Medicines Agency (EMA) has announced in February 2015 that it is putting together a task force to oversee the implementation of new standards for identifying drugs and to develop a roadmap for EU-wide implementation of IDMP standards. However, our understanding is that:

  1. Marketing Authorization Holders (MAHs) will have to submit product information reports with IDMP data to EMA for new applications and variations
  2. When submitting an E2B(R3) report to EMA, MAHs will have to include IDMP information if it exists for any of the products in the ICSR (Individual Case Study Report (ICSR) is an adverse event report for an individual patient)
  3. MAHs will have to be able to receive E2B(R3) reports from EMA that include IDMP information

IDMP should be seen as an opportunity for Life Sciences companies to progressively transform the way they operate towards cross-functional transparency for products. The early adoption of a comprehensive change control platform, combined with other Enterprise Applications, Data Sources integration and Analytics, provides the opportunity to get enhanced safety signal detection, enhanced product quality, to detect issues before the authorities, and implement a holistic benefit-risk management.

Developing IDMP Implementation Strategy steps should consist of a reduction of Manual Data Collection and Entry, proper Data Source Integration to achieve a single source of truth for Product Information, up to Cross-Functional Integration of People, Data, and Processes in a Change Control Platform.


But there are challenges! Effective collection of Medicinal Product Data requires the creation of a comprehensive Medicinal Product Repository from various sources, to be developed incl. Regulatory, Commercial, Safety departments: for this, a Data Transformation is required. The Collection must be maintained consistently over time: Controlled, automatic Updates to Medicinal Product Repository must be executed when changes occur. Medicinal Product Data must be propagated appropriately. It is necessary to synchronize various business applications with the Medicinal Product data. Finally, companies need to ensure communication with HA Gateway, to generate and send IDMP product messages, and provide audit trails of successful delivery.

The Oracle IDMP Enterprise Foundation Suite provides all required capabilities to enable a Closed-Loop Risk Management, in which a Life Science company can:

  1. Receive & Code Adverse Events with IDMP (Adverse events are coded against specific products using Medicinal Product Information for Drug Dictionaries (MPID) and Pharmaceutical Product Identifiers (PhPIDs)
  2. Detect & Manage Signals (Signals are detected, prioritized, and analyzed to decide if they are true risks)
  3. Create Risk Minimization Plan (Risks are mapped to the IDMP data model and fed into dashboards for visualization)
  4. Create Risk Minimization Plan (A risk mitigation/minimization plan is created in order to document the corrective & preventive actions)
  5. Create Change (A change is initiated to fix the problem (add contra-indications, warning to leaflet)
  6. Submit IDMP Product Report (Upon change authorization, IDMP product message is prepared and sent to the Health Authority)

The solution covers Enterprise Applications & Data Sources integrations (for example to CMC/Quality, ERP, RIMS, labeling, etc. and Other Enterprise Services such as LDAP, SSO, SMTP, etc), Middleware (with Data Transformation Services and Gateway Services), Applications (With Oracle Agile PLM for Change Control Excellence, Oracle Thesaurus Management System, and Oracle Argus for pharmacovigilance), and Analytics (with Oracle Product Lifecycle Analytics - OPLA, Argus Analytics, Clinical Development Analytics, etc.).

We have developed a 10 questions survey which will help us understand your specific approach to IDMP.  We value your time and will therefore share with you the survey results (anonymized) once we get enough responses to have a meaningful picture. Thanks in advance for your participation!

Wednesday Apr 29, 2015

Agile PLM to MS Office Integration

Agile PLM provides Data Consistency, Process Reliability, Automated Version Control, Single Source of Truth for Product Information, spanning the lifecycle of products. Make these benefits available to your MS Office Documents with XPLM´s easy to use integration - without leaving your MS Office environment!

 Here is how:

Thursday Apr 09, 2015

MyAgilePLM provides help to Oracle Agile PLM users the social way with Crowd Support

The MyAgilePLM ( Social Responsibility platform connects Agile PLM users to a social network of other users and Social Angels using Crowd Support. This is a great addition to Oracle´s My Oracle Support (, which focuses strongly on the technical side of the Oracle Agile PLM Application. The site is for the use of all kinds of users: Crowd Support is the 21st century mode of active volunteering for all kinds of users, be it Project Managers, Mechanical Designers, Hardware Designers, Document Control Managers, any other functional users or also Agile PLM Administrators. Angels are there when there is a need. There is no obligation for time and place. But a pure will to help others in need.

Often times we have seen Agile Users push questions through social networks like LinkedIn Groups or even Facebook, in order to get advice on technical and organizational best practice working with Agile PLM. The drawback of these social platforms is however that they are always more or less “poisoned” with commercial interest and hidden marketing, and there are no real incentives to give and get helpful answers that help solve the challenges. So there was a need for something different: The MyAgilePLM site is a crowd-support site, and it is all about getting answers. It’s not a discussion forum. There’s no chit-chat or hidden marketing. It is the place to get answers for questions related to the many different aspects of Oracle Agile PLM and the way it is run and used in the more than 1400 customer sites worldwide.

The Platform enhances Agile PLM users quality of life by improving the level of support they are getting, reducing their time to be answered and allowing them being independent, as well as a platform for knowledge sharing. This can include the solving of technical issues like “How to best configure Agile Content Service?” or “I have a Java 8 issue” or questions related to experience and best practice like “What is the better way to manage 2 production CMs when we intend to produce same products in parallel in both sites? The question is from ECO implementation perspective.” Answers should be quick, accurate, and to the point. The main goal is to help Agile PLM users to work faster, easier and better. All questions are defined by categories, based on the related question classification. For each question users can choose up to 5 fields of expertise, since a question might be related to several fields of expertise. The crowd will vote on contributions, and good answers are voted up and rise to the top. The best answers show up first so that they are always easy to find.

Users can earn reputation when people vote on their posts. As users earn reputation, they will unlock new privileges like the ability to vote, comment, and even edit other people’s posts. At the highest levels, they´ll have access to special moderation tools and will be able to work alongside the community moderators to keep the site focused and helpful.

MyAgilePLM is a community for Oracle Agile PLM users and it is has been launched now for the Agile PLM community: common users to the most advanced users. It’s built and run by the crowd as part of the MyAgilePLM's Q&A capabilities. With the help of the community, MyAgilePLM is working together to build a knowledge base with detailed answers to every question about Oracle Agile PLM, including added value information base on related news, tweets and others.

Visit MyAgilePLM on and become an Agile Angel!

Wednesday Apr 01, 2015

European Value Chain Summit 2015 - A Retrospective

On March 10th and 11th 2015, we have completed the 3rd annual Oracle European Value Chain Summit with great success! Over 520 attendees, coming from 20 different countries, found their way to the Twickenham Stadium in London, for a great 2-day program with more than 50 excellent presentations provided by Oracle’s executives, external guru’s, partners, Oracle experts and many customers! With this, it was the largest European supply chain event we have ever hosted! All direct and indirect comments we have got from customers, partners and also from our Oracle colleagues are extremely positive.


We provided a very interesting program for prospects and for current customers, also highly praised by our partners. The event featured more speakers than in the event in previous years. We started in the morning with plenary sessions, and continued a very interesting program with breakouts and product deep dive workshops for 360° Innovation, Customer Centric Value Chains, and Compliant Networks, as well as specific Industry focused sessions, covering Value Chain for Retail, Electronics & High Tech, Consumer Goods, and even a specific Product Value Chain Roundtable for Life Sciences (Pharma), as well as Solution Lab sessions.

We enjoyed great support from our customers: Without you this great event would not have been possible, thank you so much!

Oracle Value Chain Awards

Oracle awarded three Value Chain Excellence customers and partners in the three categories: 360 Degree Innovation, Compliant Networks, and Customer Centric Value Chain. Oracle Vice President Karen Clarke took pride in handing over the trophies to the winners.

DragonWave, a leading provider of high-capacity packet microwave solutions that drive next-generation IP networks, is the winner of the Oracle Value Chain 360 Degree Innovation Award 2015. A key to Dragonwave´s success is their ability to quickly integrate new companies and new technologies in their global product development and their strategic weapon to execute is Oracle’s Agile PLM platform. The core team of Yaniv Pichoto is supported in Tel Aviv by Oracle Specialized Partner Top Group.

SORIN GROUP, a global medical device company and a leader in the treatment of cardiovascular diseases, is the winner of the Oracle Value Chain Compliant Networks Award 2015. As a leading implantable Medical Device company, Sorin has to be compliant with Unique Device Identification (UDI) regulations. Sorin Group was the first company in Europe and the second company in the world to become UDI compliant. The Oracle UDI solution, based on Agile PLM, was deployed in less than four months, with the help of Inspirage, an Oracle Platinum and Oracle Agile Specialized partner. The Award was received by Mr. Cesare Varzi, Sorin and Mr Kevin Creel, Inspirage.

Mazda Motor Corporation is the winner of the Oracle Customer Centric Value Chain Award 2015. Mazda has embarked on a strategic transformation of their supply chain to improve responsiveness and levels of service to their customers for aftermarket support. By implementing Oracle Transportation Management and Oracle Warehouse Management System, Mazda were able to regain full control over their Transportation Services previously outsourced to a 3PL. This not only provided far more supply chain visibility but also saved significant overhead cost. The key implementation partner was Oracle Specialized Partner Mavenwire. The Award was received by Kris Van Vossel, Mazda Logistics Director (Europe), and Barry Hayes, Mavenwire.

Solution Labs

The Solution Labs have added great value to the Value Chain Summit Customer Experience: As a perfect add-on to the Business and Industry tracks, participants could get a detailed view on the Oracle Value Chain Solutions. We offered sessions specifically dedicated to Value Chain Planning and Execution, Moving Order Management and Procurement to the Cloud, and Product Value Chain. Special thanks to Oracle partner Inspirage with Bob Hart, Vice President Logistics Management, and Shauna Hillier, Principal Consultant, for organizing the “Is OTM Cloud right for you?” Solution Lab!

The Product Value Chain Solution Lab consisted of 2 different sessions (each repeated), around the Oracle PVC Cloud Solution stack: Solution Lab 1 was dealing with Requirements Management & Concept Design, linked to Product Development. This Solution Lab was a deep dive into the Oracle Product Value Chain Cloud offering covering Innovation Management, with a specific focus on Ideation, proposal and Investment Portfolio Management under control of an innovation project. Solution Lab 2, Ideation, Product and Project Portfolio Management, was a deep dive into the Oracle Product Value Chain Cloud offering covering Innovation Management, with a specific focus on Requirements Management and Concept Design, leading to Product Development and Product Commercialization. The whole process is governed by Project Portfolio Management.

Innovation Management helps companies to build an innovation pipeline fueled by a steady stream of high-value ideas that can be translated into profitable offerings for customers, and analyze the impact of alternate investment scenarios against business objectives such as revenue, cost, profit and resources constraints to determine the best opportunities to commercialize, and to collaborate on product requirements and translate customer ideas into concepts and products that will achieve their business goals.


Our customers and partners enjoyed the excellent networking opportunities, and held deep discussions on Value Chain Transformation strategies in the summit as well as in the Customer Advisory Board sessions, which we organized on the day after the summit.

In the evening, attendees gathered for drinks pitch side and within the players changing rooms starting the evening networking at the heart of the amazing sporting stadium at Twickenham that was the venue. This was followed by the gala dinner held at the newly built “Spirit Of Rugby” where the networking experience continued.

With all this great content from first presentation to the final keynote we felt there was a palpable energy from the delegates in all the sessions, (partner) demo areas and networking breaks. Meeting rooms were occupied all day and lots of value chain topics have been discussed. The Twitter hashtag #vcsummit15 also saw lots of action throughout the summit.

Customer Advisory Boards

The Customer Advisory Boards on March 12th, the “3rd day” of the Oracle Value Chain Summit, rounded out the overall event. Oracle Customer Advisory Boards are a gathering of a small number of customers, per area of interest, to share our product roadmaps under confidentiality agreement, discuss mid/long term evolution, ensure coverage of critical business processes, identify possible gaps between our customer´s industrial needs and our plans, and then follow-up during the coming year. The Customer Advisory Boards (CABs) were a natural extension to the summit agenda. While the summit as such was focusing on Business and Industry Themes, the CABs were the ideal place to lead very detailed product roadmap discussions in a safe and collaborative setting. The CABs were managed by our Product Strategy and Development leaders from North America and Europe.

The Customer Advisory Boards are an integral part and a key element for success of our annual Value Chain Summit. All CAB participants are looking forward to meet again next year!

Partner View

The European Value Chain Summit also enjoyed a record partner support for the event, with 20 partners sponsoring at varying levels. We have clearly grown the footprint of the Value Chain Summit, compared to the previous events in 2013 and 2014 we have added new partners to the event! Now the growing Oracle Value Chain Solutions partner ecosystem consists of a variety of partners, ranging from local to global specialized partners to big System Integrators.

The partner exhibition on the event was very well attended. The atmosphere was very energetic and inspiring, so that the partners not only met a lot of customers, but also have taken the opportunity to discuss with other partners, and find areas for cooperation.

Presentations and Photos

All attendees and no-show end-users have received a Thank You email including a link to the retrospection page with presentations, and collateral. Photos from the event are also available here.


All direct and indirect comments we have got from customers, partners and also from Oracle colleagues are extremely positive. The alchemy we targeted with a mix of customers, partners and Oracle presentations, with Business and Industry Tracks and Solution Labs, with networking time during the event and dinner, worked beyond expectations. Overall, with this summit again we experienced a very strong and even growing community feeling among all attendees.

Thanks a lot to everyone who contributed to the success of the event. See you again next year!

Friday Mar 13, 2015

3DSemantix announced 3DPartFinder for Oracle AutoVue and Agile PLM at the Oracle European Value Chain Summit 2015

At the Oracle European Value Chain Summit 2015, 3DSemantix announced the release of 3DPartFinder for Oracle AutoVue and Agile PLM Solutions to accelerate Product Development and productivity through reuse of Assets and related data. With 3DPartFinder for AutoVue everyone involved in the process of creating new products achieve their goals more efficiently!

There is no need to have a CAD station to locate the most similar parts with 3DPartFinder in AutoVue. Manufacturing Engineers can use 3DPartFinder to locate the most appropriate manufacturing process, quality inspection check-list or any other document within the Oracle Agile PLM system or other systems such as your ERP. Purchasing teams can quickly identify suppliers for a new part, compare cost for similar designs using shape as a key characteristic for their search.

“Manufacturing companies are continually challenged to bring innovative and profitable products to market faster. With 3DPartFinder for AutoVue, companies can fully exploit the value of existing intellectual property”, said Thierry Bonfante, Senior Director, Product Development AutoVue and Fusion Visualization at Oracle. “With advanced shape-based search capabilities, engineers and librarians can quickly and efficiently locate optimal parts for reuse. Candidate parts are ranked by similarity and securely displayed in AutoVue, where users can analyze and compare models and make a final selection; thereby reducing costs and speeding up time-to-market.”

“Our Customers have been looking for shape-based search for quite some time. It was only when we met the 3DPartFinder Solutions we knew we had found the best product for our Clients. By integrating the advanced geometric search capabilities of 3DPartFinder in AutoVue and Oracle Agile PLM, our Customers can now access their key assets for reuse very efficiently”, explained Denis Senpere, Vice President, Enterprise Product Lifecycle Management Solutions at Oracle EMEA.

3DPartFinder allows leveraging data stored in the Oracle Agile PLM systems. There is no need to copy existing 3D models for indexing, no need to install a new part management system or whatsoever. The screenshot below shows that 3DPartFinder for Oracle AutoVue finds all similar parts based on their shapes. Users can launch a search directly in Oracle AutoVue connected to an Oracle PLM or not. 3DPartFinder in AutoVue will find all similar parts, duplicates as well as mirror parts and even previous versions stored in the PLM from a reference part and displays the results in 3D in AutoVue for immediate exploitation.

Every user can trust 3DPartFinder to locate the most appropriate part and related information available in Oracle Agile PLM. 3DPartFinder supports leading CAD file formats and CAD systems environments like CatiaV5, NX, PTC Creo, Autodesk Inventor, Solid Edge or Solidworks.

With high accuracy 3DPartFinder Analytics, Enterprises get full control of part creation and can identify automatically any duplicate or nearby duplicate design created. Team leaders can quickly review the situation and prevent triggering the entire process of creating a new part. 3DPartFinder Analytics can supply a full Diagnostic Dash Board to help Oracle PLM customers’ measure their progress with their reuse strategy and generate their own KPI’s. 3DPartFinder Analytics allows Oracle PLM customers clean-up the 3D model database from any duplicates or assist standardization teams to create standard parts and reduce inventory cost. With process speed of one million parts per hour, it won’t take long before getting a full diagnosis!

“With 3DPartFinder Solutions, Oracle AutoVue and Agile PLM Customers can count on the most adapted shape-based search solutions for each group of users from design to manufacturing and purchasing. And on top of that, 3DPartFinder is not only simple and efficient to use, but also to implement!” commented Bertrand Houle Vice President Sales of 3DSemantix.

For more information on 3DPartFinder write to info-AT-3dsemantix-DOT-com or look at their web site at

Tuesday Mar 03, 2015

Cloud Integration simplified for successful co-existence of Cloud and On Premise deployments

cnt2337445 More organizations are adopting cloud-based applications, but very few organizations are running everything in the cloud. This will specifically be true in Product Value Chain Solutions, for example in scenarios in which customers are using Innovation Management in the Cloud, but Oracle Agile PLM or another PLM System is run On Premise, or with Product Hub and Enterprise Data Quality On Premise, and also the other connected systems such as portals, or ERP, or CRM solutions.

Integrating cloud applications with in-house legacy applications, or integrating different cloud-based solutions, can be a challenge. Oracle recommends best practice data and application integration methods.

As a first guideline, customers should always evaluate first the prebuilt data connectors offered by Oracle. Oracle offers data and application connectors to Oracle applications. One lesson that has proven itself to be true over the last 20 years of software integration is to avoid rigid, unique, point-to-point connections between application providers and clients. Instead create logical connections to a service bus or virtualization later, so that you don’t have to continually re-code each interface as their information systems change and evolve. Oracle Cloud Applications offer a rich set of Webservices to achieve that.

Let us look at Oracle Innovation Management Cloud as an example. We can think of required integrations in various directions of the Business Process from Ideation to Product Development and Commercialization, at the integration points indicated in this diagram.

While Innovation Management Cloud Service includes an Ideation module, some customers might be interested to connect it to an existing Ideation solution, or a portal for collecting ideas. This is a simple task using the provided Idea Web Services. The Innovation Management Cloud Service provides a full feature of Idea Web Services to Create, Read, Update and Delete Ideas programmatically.

Customers can use Idea Web Services to create, read, update and delete ideas. The SOAP based provided Web Service supports the following operations:

  • createIdea: Create a new Idea based on the provided Idea informations. This Web Service allows to create an new idea, an Idea object should be provided with at least an Idea Name, and additional information such as Description , Name, Status, and IdeaType can be added. Other attributes as CreatedBy or CreationDate are computed from the user id requesting the Web Services and the time of the request.
  • updateIdea: Update an existing Idea using the provided information including the Idea ID.
  • deleteIdea: Delete an existing Idea using the Idea ID. This Web Service allows to delete an Idea object identified by its IdeaId. The method accepts one input parameter: the IdeaId. Calling the Web Service will return an empty message.
  • getIdea: Retrieve an Idea object using it’s Idea ID. This Web Service allows to retrieve an Idea object identified by its IdeaId. The method accepts one input parameter: the IdeaId. Calling the Web Service will return the corresponding Idea object (or an empty message if an unknown IdeaId is provided).
  • findIdeaFindIdeaByName: Retrieve a list of Idea objects based on the provided search criteria (Name, …). This Web Service allows to retrieve one or more Idea objects based on the provided search query. findCriteria object. Allows to define a complex search request based on the attributes associated to the Idea object. Calling the Web Service will return the corresponding a collection of Idea objects (or an empty message if the search is un-successful).
  • deleteIdeaByName: Delete an existing Idea using the Idea Name.

The Idea Web Services are documented in the Oracle Enterprise Repository available on-line at

The same type of Web Services as for ideation integration are available for proposals, concepts and requirements. This clearly shows the openness of the solution and its capacity to be integrated to enterprise solutions hosted on premise or in the cloud.

Specifically relevant in the context of Requirements Management and Concept Design, it is a good practice to have a close alignment and integration of the Innovation record (in Innovation Management) and the Product Record (in PLM). Accordingly, Oracle provides an out-of-the-box integration with Agile PLM, and these integrations really work well. By a simple mouse click, users can even choose if they want to integrate Innovation Management with Agile PLM, or the new Oracle Fusion Product Development Cloud service. But also other 3rd party Applications such as any other PLM System could make use of the Webservices that we provide with Innovation Management.

An excellent Oracle white paper describing how to simplify Cloud Integration is available on It is the Oracle Product Value Chain Mission Statement to be a Leading Supplier of Comprehensive Product Value Chain Solutions across all deployment options: On-Premise, Managed Cloud Service or in the Cloud, and our customers can choose their degree of Control, Visibility and Adoption Speed. Oracle provides committed and dedicated solutions for all deployment options.

Wednesday Feb 25, 2015

Hot Topics for Drug Makers – March 10/11 at Twickenham Stadium in London

Drug Makers and Medical Device companies have recognized that modern Value Chain Solutions such as PLM – Product Lifecycle Management, or Innovation Management can make a substantial difference to drive their business effectively and overcome the hurdles of siloed thinking and data.

Join the Oracle Life Sciences Roundtable at the Value Chain Summit on March 11 and learn about:

  • Product Value Chain Solution Overview for Life Sciences

  • Product Change Management and Change Control in Pharma

  • Next Generation Artworks/Pack/Label Management
  • IDMP – Identification of Medicinal Products -
    The Oracle Solution Suite for the new EMA Regulation

  • Open Discussion: PLM and Regulatory Affairs – a conflict or a match? 
    How to combine a strong document culture with structured product data?

 Register now to the 3rd European Value Chain Summit on

How Oracle Value Chain Cloud helps CEO´s to survive

CEO’s want to survive! Shareholders, however, want value. The average tenure of CEOs is < 5 years, so they are very focused on wanting to make the top line numbers. They can’t do this by simply pursuing a strategy of doing nothing, they have to innovate -and Supply Chain is a key driver for innovation!

But Market forces are driving disruption! We have to state that Market Forces are Driving Disruption, such as data explosion, sophisticated consumers, the social nature of business, the rise of mobility, and on the other hand the old infrastructure that is in place in many companies.

  • The volume of data has exploded – more data will be created in 2015 than in all previous years combined. A lot of that data originates from the supply chain. Consumers are becoming increasingly sophisticated. The millennials now entering the workplace have never known life without the internet, they’ve never read a user manual, never known life without mobile phones. It’s not just millenials, though. The Silver Surfers are also adopting technology at a rate hitherto unseen. Companies can no longer segment their customers into broad groups – they have to treat each customer as an individual.
  • Social is business - Previously, the limit of knowledge was very small, now things are different. The buying relationship used to be a 1:1 relationship between company and consumer. Now the consumer goes onto Facebook, Amazon, Yelp, etc. The power of the business to control its brand reputation has been lost and all of our corporate problems are now transparent. In days gone by it used to be said that 95% customer satisfaction was fine and that it wasn't economic to pursue an extra 1 or 2 %. This is no longer the case – delivering 100% customer satisfaction is what consumers demand and expect.
  • Rise of mobility: Many of us here will remember when mobile phones were just that – mobile phones. Now they are mobile devices, where making a phone call is almost secondary. People both demand and consume information across multiple devices and expect instantaneous gratification. This is not just for B2C, though. Businesses increasingly expect their enterprise applications to be available on laptops, tablets and smartphones. Supply Chains are becoming increasingly reliant on real-time data, and mobility is often the ideal way to do this.
  • What does this mean for IT? Most legacy applications that companies use are now 20 years old and not built for the internet, mobile, or social. This can’t continue, particularly as the millenials come into the job markets. As Oracle, of course, we’ve invested heavily in enabling social, mobile and cloud capabilities in our applications, so that for example Agile PLM and OTM are still up to date and modern – but many other legacy applications appear as dinosaurs compared to the new cloud applications available on the market.
  • Companies need to modernise to survive! 75% of existing apps used by businesses are highly customised. Over 80% of IT spend is keeping the lights on leaving a small residue to meet the CEO’s requirement for innovation. Imagine having a $trillion budget and 83% of it is gone before you started – you’re left with 17% to chase the innovation and do heart-lung transplant of IT to make it attractive to next-generation employees. A tough situation indeed!
  • IT budgets are increasing by only 2-3% - you can see this in the financial results of IT companies themselves. CIO’s are often resistant to change their existing IT systems because of pressure from CEO to control costs. Therefore to innovate they need to shift the cost of IT and development back onto the IT companies. This means that the future IT will need to be standard, easily provisioned, mobile, social integrated and with real time data and decision-making.

But companies should look at SCM as a means to drive growth. Many companies see supply chain as the primary way to differentiate themselves in the market – whether in terms of product innovation, targeted promotions or perfect fulfillment. CEO’s look to their supply chains to drive growth, but supply chain practitioners face some significant challenges with legacy disconnected IT systems. So where are we seeing investment in supply chain? Current SCM trends include Product innovation, Supply Chain Visibility, Order Fulfilment and Management, Transportation Visibility, and enhanced BI to make more rapid informed decisions.

Cloud is the modern buzzword, and it’s predicted that 60-65% of the apps business will be Cloud within 5 years. The move to Cloud is accelerating. Why? First of all: It is simple - all the work is done for the customers by the IT company, information is accessible anywhere. With Innovation Management Cloud for example, there is more Innovation - greater business agility, faster time to market. Now you have the business application immediately with 3-4 releases per year, each containing lots of enhancements. An in-house IT department simply can't match this high speed (no modifications, provisioned immediately) and low cost lowers TCO with no costly upgrades.

The effect is to move IT costs to the IT companies and bring commercial agility. Companies need a disruptor to bring innovation into your businesses - Cloud can be it! Oracle Cloud is an enterprise cloud for business. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. With predictable subscription pricing, Oracle Cloud delivers instant value and productivity for users, administrators, and developers. Our fully managed environment is built using the award-winning Oracle Exadata, Oracle Exalogic, Oracle Database, and Oracle WebLogic products. In addition, the Oracle Cloud environment includes built-in identity management, high availability, elasticity, backup, and monitoring to enable secure and scalable applications. With open Java and SQL standards at the core, enterprises can finally leverage existing IT skill sets and avoid lock-in of their business applications in the cloud.

However, Cloud is not necessarily right for every customer, for every application, or for every process. That’s why at Oracle we continue to invest in both our On Premise and our Cloud applications. Where we see ourselves as unique is in being able to offer best in class applications that our customers can choose to deploy in the way that makes sense for their business. So we have products like Oracle Transportation Management that are the same code whether deployed On Premise or in the Cloud. Other customers may choose never go to the Public Cloud or would use just a managed Cloud model because they feel that data is too simply too sensitive, - such as product development (PLM) - , or where integration with real-time hardware may make Cloud unsuitable – such as automated warehouses. We recognize this at Oracle, which is why we want to offer customers the flexibility of the Cloud whilst at the same time protecting our customer´s existing investment in On Premise applications, and allowing a wide range of co-existence scenarios.

With Oracle Product Value Chain Solutions, our customers are save: The Product Value Chain / PLM market will always be a mix of On-Premise & Cloud, and the On-Premise Market for PLM/PVC will always be Large & Important for our Customers and Oracle. It is the Oracle Product Value Chain Mission Statement to be a Leading Supplier of Comprehensive Product Value Chain Solutions across all deployment options: On-Premise, Managed Cloud Service or in the Cloud, and our customers can choose their degree of Control, Visibility and Adoption Speed. Oracle provides committed and dedicated solutions for all deployment options.

Monday Feb 23, 2015

Register now for the 3rd Oracle European Value Chain Summit 2015!

On March 10th and 11th the 3rd annual Oracle European Value Chain Summit will take place in London: The event features more speakers than in the event in previous years. plenary sessions, with breakouts and product deep dive workshops for 360° Innovation, Customer Centric Value Chains, and Compliant Networks, as well as specific Industry focused sessions, covering Value Chain for Retail, Electronics & High Tech, Consumer Goods, and even a specific Product Value Chain Roundtable for Life Sciences (Pharma). We provide Solution Lab Sessions, and excellent opportunities for Peer-to-Peer Networking. Attendees will learn about the latest industry trends, best practices, case studies, and product strategy insights for Product Value Chain (Enterprise PLM), Value Chain Planning, Value Chain Execution, and overall Supply Chain Innovation!

In this video, Jon Chorley, Oracle CSO & Group Vice President, invites you to attend the 2015 Oracle European Value Chain Summit in March.

Register now on


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