Wednesday Aug 20, 2014

The Complementary Roles of PLM and PIM

Oracle Product Value Chain Solutions (aka Enterprise PLM Solutions) are a comprehensive set of product management solutions that work together to provide Oracle customers with a broad array of capabilities to manage all aspects of product life: innovation, design, launch, and supply chain / commercialization processes beyond the capabilities and boundaries of traditional engineering-focused Product Lifecycle Management applications. They support companies with an integrated managed view across the product value chain: From Lab to Launch, From Farm to Fork, From Concept to Product to Customer, From Product Innovation to Product Design and Product Commercialization.

Product Value Chain Maturity Curve

Product Lifecycle Management (PLM) represents a broad suite of software solutions to improve product-oriented business processes and data. PLM success stories prove that PLM helps companies improve time to market, increase product-related revenue, reduce product costs, reduce internal costs and improve product quality. As a maturing suite of enterprise solutions, PLM is still evolving to realize the promise it can provide across all facets of a business and all phases of the product lifecycle. The vision for PLM includes everything from gathering early requirements for a product through multiple stages of the product lifecycle from product design, through commercialization and eventual product retirement or replacement. In discrete or process industries, PLM is typically more focused on Product Definition as items with respect to the technical view of a material or part, including specifications, bills of material and manufacturing data. With Agile PLM, this is specifically related to capabilities addressing Product Collaboration, Governance and Compliance, Product Quality Management, Product Cost Management and Engineering Collaboration. PLM today is mainly addressing key requirements in the early product lifecycle, in engineering changes or in the “innovation cycle”, and primarily adds value related to product design, development, launch and engineering change process. In short, PLM is the master for Product Definition, wherever manufacturing takes place.

Product Information Management (PIM) is a product suite that has evolved in parallel to PLM. Product Information Management (PIM) can extend the value of PLM implementations by providing complementary tools and capabilities. More relevant in the area of Product Commercialization, the vision for PIM is to manage product information throughout an enterprise and supply chain to improve product-related knowledge management, information sharing and synchronization from multiple data sources. PIM success stories have shown the ability to provide multiple benefits, with particular emphasis on reducing information complexity and information management costs. Product Information in PIM is typically treated as the commercial view of a material or part, including sales and marketing information and categorization. PIM collects information from multiple manufacturing sites and multiple suppliers into its repository, but also provides integration tools to push the information back out to the other systems, serving as an active central repository with the aim to provide a holistic view on any product sold by a company (hence the name “Product Hub”). In short, PIM is the master of commercial Product Information. So PIM is quickly becoming mandatory because of its value in optimizing multichannel selling processes and relationships with customers, as you can see from the following table:

Viewpoint

PLM Current State

PIM

Key Benefits PIM
adds to PLM

Product Lifecycle

Primarily R&D
Front end Innovation Cycle
Change process

Primarily commercial /
transactional state of
lifecycle

Provides a seamless
information flow from
design and
manufacturing through
the ultimate selling and
servicing of products

Data

Primarily focused on “item” vs. “product” data
Product structures Specifications
Technical information

Repository for all product information.
Reaches out to entire enterprise and its various silos of product information and descriptions

Provides a “trusted source” of accurate product information to
the internal organization and trading partners

Data Lifecycle

Repository for all design
iterations
Historical information

Released, current information, with version management and time stamping

Provides a single location to track and audit historical product information

Communication

PLM release finished product to ERP
PLM is the master for Product Definition

Captures information from disparate sources, including in-house data stores
Recognizes the reality of today’s data “mess” across information silos

Provides the ability to package product information to its audience in the desired, relevant format to meet their exacting business requirements

Departmental

R&D
Manufacturing
Quality
Compliance
Procurement
Strategic Marketing

Focus on Marketing and Sales
Gathering information from other Departments, multiple sites, multiple suppliers

A singular enterprise solution that leverages existing information silos and data stores

Supply Chain

Multi-site internal collaboration
Supplier collaboration
Customer collaboration

Works with customers, exchanges / data pools, and trading partners to provide relevant product information packaged the way the customer desires

Provides ability to provide trading partners and internal customers with information in a manner they desire, continuously

Tools

Data Management
Collaboration
Innovation Management

Cleansing
Synchronization
Hub functions

Consistent, clean and complete commercial product information

The goals of both PLM and PIM, put simply, are to help companies make more profit from their products. PLM and PIM solutions can be easily added as they share some of the same goals, while coming from two different perspectives: the definition of the product and the commercialization of the product. Both can serve as a form of product “system of record”, but take different approaches to delivering value. Oracle Product Value Chain solutions offer rich new strategies for executives to collectively leverage Agile PLM, Product Data Hub, together with Enterprise Data Quality for Products, and other industry leading Oracle applications to achieve further incremental value, like Oracle Innovation Management. This is unique on the market today.

Friday Aug 01, 2014

Don't Just Help Your Customers Embrace Innovation - Help Employees, Too

We’re living and working in the 21st century marketplace, where innovation has become the engine of growth. Although innovation is generally perceived as a good thing, it means change which can be difficult for people to accept or act upon. That means that making innovation happen still boils down to being an effective leader of people, one who inspires a vision and lays a path to get there.

Companies have developed sophisticated marketing and sales processes to help customers embrace innovation. Think of all the personalized emails, social outreach, customer reviews, product comparison charts, and mobile apps you’ve encountered. But those companies who are getting really good at innovation aren’t just helping their customers embrace innovation, they’re helping their employees be innovative too.

Helping employees embrace being innovative has its advantages. In a March 2012 article... [Read More]

Monday Jul 07, 2014

PLM, Product Value Chain, and My Backyard Garden

It’s July and as the temperatures rise here in the US, I’m looking forward to summertime cook-outs, vacations, and sipping a cool beverage poolside. Summer is my favorite season, so every Spring I enjoy the anticipation by trying my hand at gardening. But looking in the backyard now, while all my neighbors’ gardens are flourishing, mine only shows a handful of green tomatoes, unhealthy squash, and fist-sized watermelons. This happened last year, too. After all that springtime effort and investment, this is maddening!

My Fruit & Vegetable Development Problem

My garden can be described with one word: meh. My frustration reminds me of the challenges that product development executives share with us in early meetings – unable to achieve their expected return, inconsistent product information, can’t produce the final product on time nor on budget, not sure what caused defects, no way to tell if a project is bad and needs refocusing or abandoning, and so on.

What’s Happening?

Growing delicious vegetables from seed takes more than...

[Read More]

Wednesday Jun 25, 2014

Dates Announced for Oracle Value Chain Summit 2015!

Join thousands of professionals at the third annual North America Oracle Value Chain Summit, hosted next year January 26 - 28, 2015.  This must-attend supply chain and product lifecycle management event of the year will be located in the San Jose Convention Center, just as the very successful 2014 event.  More details will be coming shortly.  To be the first in-the-know, sign up here to get notified by email when registration opens.



Tuesday Jun 03, 2014

Hologic Ensures Regulatory Compliance & UDI with Agile PLM for the Medical Device Industry

Hologic Logo

A new success story featuring Hologic, Inc., is now available. Hologic is known for developing innovative medical technology—like the world’s first 3-D mammogram—that can quickly diagnose women’s health issues and save lives in the process.

The success story features Hologic’s use of Oracle Agile PLM to ensure regulatory compliance in every phase of product development, including managing all product-related data, design history files, and device master records. Hologic is using Oracle Agile PLM as the foundation for Unique Device Identification (UDI). Thanks to Agile PLM, Hologic can easily interface with the FDA’s database (GUDID) to streamline compliance, without devoting additional time and resources towards a new solution.

Hologic is one of the first 2 companies granted production accounts by the FDA for GUDID submittal,
and is the first company to submit official data. This an important milestone for Oracle Agile PLM, our partner Inspirage and the Medical Device industry as a whole.

Read the full story here!

Thursday May 15, 2014

Why Choose to Deploy Agile PLM in the Cloud?

“You can just turn on your computer in the morning and get to work.”

“Simple. Adaptable. Powerful. Fast.”

“No trade-offs – you get SaaS convenience but with the security, control and flexibility you need.”

These statements expertly summed up the recent webcasts on deploying Agile PLM for Process and Agile PLM in the cloud as hosted solutions with two of Oracle’s specialized partners, Verdant Services and GoEngineer.

If you missed the webcasts, here are the replays:

Deploying Agile PLM for Process in the Cloud with Verdant Services

Deploying Agile PLM in the Cloud with GoEngineer

Which one should you watch? Simply put... 

[Read More]

Tuesday Apr 22, 2014

Product Compliance Should Not Impede Innovation

Depending on severity, product compliance issues can cause all sorts of problems from run-away budgets to business closures. But effective policies and safeguards can create a strong foundation that promotes innovation rather than stifle it. The right solution for your business should foster productivity, market penetration and competitive advantage. If you’ve been putting off a systematic approach to product compliance, today’s increasingly regulated market has made now an important time to reconsider that decision, or indecision.

Why now?  No matter what industry, companies face a litany of worldwide and regional regulations that require proof of product compliance and environmental friendliness for market access. For many companies in several industries, complying with the changing Conflict Minerals Law is...

[Read More]

Tuesday Apr 08, 2014

A Discussion with Oracle's Expert on Innovation Management

Gayle HayesA few weeks ago I had the opportunity to sit down with our resident expert on Innovation Management, Gayle Hayes. I picked her brain on what’s going on in the world of product and service innovation and how Oracle is helping. A new phenomenon is sweeping product development – thanks to an explosion of ideation tools and techniques such as crowd-sourcing, big data, mashups, customer immersion labs, etc, finding ideas is not the problem. With so many to choose from, the biggest questions are now “which idea?” and subsequently, “how do you translate the right idea into a profitable product?"

This is precisely the challenge the new Oracle Innovation Management is designed to address. To learn more about the idea glut and how the new solution helps organizations improve return on innovation investments, read the transcript of our discussion below or stream our podcast. You can even find us on iTunes!

[Read More]

Friday Mar 21, 2014

Impressions from European Value Chain Summit 2014 in Amsterdam

We have just completed our 2nd European Value Chain Summit in Amsterdam, The Netherlands. The event was a great success with an outstanding atmosphere, excellent content, and high value. Almost 400 people from 25 countries enjoyed the excellent networking opportunities provided in the event.

Starting on March 18th, 10:30, Maha Muzumdar, Vice President Oracle Marketing Supply Chain, set the stage with a warm welcome and introduction to the day. Then Jon Chorley (CSO & Group Vice President, SCM & PLM Product Strategy) explained the Oracle Value Chain Management strategy, followed by Joseph Francis, Executive Director of the Supply Chain Council, who highlighted current trends in Supply Chain Transformation.

The Supply Chain Council (SCC) is a global nonprofit organization whose framework, improvement methodology, training, certification and benchmarking tools help member organizations make dramatic, rapid, and sustainable improvements in supply chain performance. The last plenary keynote of the morning of this first event day was held by HP Chief Technologist Christian Verstraete. Christian highlighted the importance of “Technology in Support of the Value Chain”.

After the lunch break we split into 3 tracks highlighting Value Chain Planning, Value Chain Execution and Enterprise PLM for the Product Value Chain. John Kelley, Vice President, Product Value Chain Strategy, Oracle, kicked off the Enterprise PLM breakout track with his presentation “Product Value Chain: Empowering the Modern Value Chain”. The session provided a comprehensive overview of Oracle’s product strategy and roadmap for the Product Value Chain Management products – and at the same time was the official launch of Oracle Innovation Management in Europe!

Innovation has become a top priority for many CEOs, but less than 20% believe their investments are paying off. With Oracle Innovation Management they get a comprehensive view to make faster and better investment decisions through the capture, enrichment and evaluation of ideas, product proposals, requirements and concepts. Each idea can be analyzed and compared to determine strategic fit and financial impact before they waste time and money developing the impractical ones. With Innovation Management determining which ideas carry the most profit potential becomes a sustainable, repeatable process that delivers results. IM will assist customers build a set of well defined product ideas into products through a series of processes that develop requirements, design concepts, project proposals, and product portfolios. The participants of the Hands On workshop in the conference were really impressed by the great capabilities of this new and game-changing solution.

Later in the afternoon, Fritz Konz, Manager of McDonald's European Quality Center, explained how Oracle Agile PLM Helps McDonald’s to “Enable Innovation Value Management and Nutrition Transparency”.

At Oracle, we “drink our own champagne”, or in other words: We use our own software to excel in hardware and software development. This was impressively explained by Devendra Singh, Vice President, Agile PLM Development in his presentation "Using Agile PLM for Hardware and Software Development within Oracle Sun and Peoplesoft".

The Enterprise PLM Breakout sessions then proceeded with two customer sessions by Marel Stork Poultry Processing B.V. "The OnePLM Program at Marel: Supporting Company Business Transformation Goals" and by Philip Morris International "Streamlined Processes in the Consumer Goods industry - From Idea to Manufacturing".

In the evening hours, there was plenty of room for networking and fun: We enjoyed a nice boat trip through beautiful Amsterdam.

On March 19th, Maha Muzumdar kicked off the day by introducing the first session of the day, hosted by PWC, with Don Jennings, IT Director, Silicon Graphics International “Building a Consolidated PLM Platform for Compliance and Supplier Excellence”, followed by presentations hosted by our partners Mavenwire, Inspirage, and Cognizant and delivered by Logitech, Ferring, and a panel discussion.

After the coffee break, we split up in several tracks again. The Enterprise PLM track started with a block of three 2x45 minutes presentations. In the PLM in Industrial Manufacturing track, the PLM in HighTech, Life Sciences, Consumer Product Goods & Retail track, and PLM in Food & Beverage track, Oracle Product strategy and product development shared “Product News and Roadmap” for the respective product lines, each of them together with a customer example. In these sessions we heard excellent presentations from great customers such as Marquardt, Bayer Consumer Care, and KP Snacks.

After the lunch break, the Enterprise PLM track continued with a Retail Industry Track, comprising of an introductory session delivered by PWC, and a presentation on effective “MultiChannel Commerce with Product Information Management”. In parallel to the Retail track, the audience enjoyed a PLM in Midsize track, consisting of customer presentations by Global Display Solutions, Sealed Air, and Elemaster. This track was hosted by our partner xPLM Solution.

The conference presentations will be made available to the event participants via a specific portal in the next few days.

We want to thank all our customers and partners for their commitment and dedication and hope to see you again on the next Oracle Value Chain Summit!


Tuesday Feb 25, 2014

Update on Document Publishing, a Fresh Take

In Agile PLM 9.3.1 we added SDK and Web Service calls to retrieve XML from Agile PLM. We also created samples to demonstrate how to leverage the XML with BI Publisher to create Documents like Data Sheets, SCAR reports, and custom BOM reports. This Document Publishing capability has been extensively leveraged by our Pre-Sales team and customers to generate dynamic documents in all of these areas.

At OVCS 2014, Larry Recht from our Pre-Sales team presented a fresh take on Document Publishing using an unpublished script. We have now published the Single Object Document Publishing script with our 9.3.1.2 Document Publishing Sample This new sample script enables you to automatically create documents like the examples above using BI Publisher. This Blog post walks you through using Single Object Document Publishing.[Read More]

Tuesday Feb 11, 2014

Impressions from OVCS 2014 - Agile PLM as a Platform

Many of you know my story - I bought Agile at a telecomm company to convert a doc control system, joined Agile Software as a consultant, implemented 12 small customers my first year, worked on larger projects with larger customers, then moved into Product Management to make the product work better based on what I had experienced. I have attended Agility, OpenWorld, and now OVCS conferences since 1999, listened to hundreds of customer stories, and have interacted with so many of you. I am proud to understand how critical Agile PLM has become to your development release processes as a platform for collaboration around your products. OVCS is a refreshing reinforcement of the importance of the work we do molding our product to better align with the process innovation you need.

Thank you to our customers, partners, and sales team for such a great conference last week.  Within the overall supply chain conference, we had a huge number of people together to talk about Product Value Chain and Product Lifecycle management. I sincerely hope you were able to feel the energy and excitement around Oracle Agile PLM. Sometimes we all go into a conference like this with our own agendas and ideas about what we want to hear. I hope you were able to keep your mind free of the noise of day to day work and hear something profound.  I hope you can incorporate that insight into your vision of product development and product innovation at your company. I hope you were able to connect with other customers and collaborate on ideas that will make your companies better.  I know I am pondering the sessions and our interactions this week.

One of the biggest benefits from this conference should be to reduce the fear that you are the first and to see what could be possible. With the quality of our customers, you should be able to find someone who has implemented what you are thinking about.  In addition, our Agile PLM platform enables you to experiment quickly to reduce risk and quell the fears about failure. You can see this everyday with our customers, partners, and pre-sales team.  Find a way to have an experimentation system inside your organization to try new processes and prove them quickly.

At this year's conference we announced the launch of a new product, Innovation Management.  IM will assist customers build a set of well defined product ideas into products through a series of processes that develop requirements, design concepts, project proposals, and product portfolios. This connectivity from the front end of product ideas into a concrete product definition enables development organizations to have confidence that they are building the right product at the right time to launch into the right markets. This type of process reengineering on the front end of product development will yield dramatic benefits to your organization.  I am excited I will be able to use the product this year for my own product development.

At OVCS 2014, we had customers, partners, and our pre-sales team discuss a myriad of advanced PLM topics. We want our attendees to hear these stories and use cases to foster a conversation within your organization about PLM. Wednesday's PLM keynote about how Agile PLM has grown into a platform for product processes and data was amazing. The core of Agile PLM, controlling product data and exposing this consistent data into the enterprise, has lead to a platform that enables your company to innovate better. The journey to get full value from PLM requires vision, planning, and execution.  I was extremely pleased to hear from so many customers about how our PLM platform enables that journey.

We are already planning for next year's conference. We have heard some great feedback around offering a broader mix of content, from PLM 101 type topics up to the master's class advanced process topics. Please let us know through the linked in groups or directly what will make this conference better for you next year. I certainly look forward to next year where we can continue to celebrate your amazing PLM journies.

Finally, please leverage our Blog Resource Page to learn more about Agile PLM!  OVCS 2014 session presentations (subject to speaker approval) are available now at http://oracle.ovcs2014.virtualcollateral.com. For presentation downloads, log in with password: ovcs2014. 

Monday Feb 10, 2014

Oracle PLM @ No1 in 2014 Readers' Choice for New Product Development & Introduction

Consumer goods companies must deliver innovative products to market rapidly and frequently to stay on top. For the 14th year in a row, Consumer Goods Technology CGT's readers voted for their top solution and service providers. For New Product Development & Introduction they choose their #1: Oracle PLM!

See the article here

Friday Jan 31, 2014

Agile PLM Resources - Know Agile

This post provides a summary of resources available for Agile PLM.  This is a reference that can be used over time to learn about Agile PLM and to stay connected.[Read More]

Wednesday Jan 29, 2014

Accelerating New Product Introduction through Automation

Xavor is one of the PLM Track Sponsors of the 2014 Oracle Value Chain Summit. Attending the Summit? Be sure to visit Xavor at Booth #109 and learn more about what Xavor will be discussing during their session at the Summit in the guest blog below authored by Colleen Tunstill of Xavor.



These days, people expect everything in the blink of an eye. Latte? Coming right up. Spilled on that suit right before the big meeting? No problem, the cleaners will have it cleaned and pressed within 2 hours of drop off time. Boss emails you at 11:30 PM? A response is expected within 20 minutes or you’re fired! (Not really but you get the bigger picture). In a world bursting with smart phones, iPads and the latest tech gadgets, we’re accustomed to produce faster, to expedite proficiently, and to generate at higher volumes.

Agile PLM teams receive more and more projects monthly but are limited on time to perform their functions. Time constraints cause problems in creating projects utilizing appropriate tasks, gates, resources, time lines, etc. In addition, Configuration & Change Management take time and require consistency. Users fall behind when continuously backwards referral is necessary. Productivity is affected when data entry requirements are not easily accessed.

This is the time to introduce automation, first as a way to help relieve the time required for standard or repetitive activities and second, as a way to verify the tasks the team is spending time on are error-free. Many customers are realizing significant improvements to their business processes through automation. 

Learn more about the variety and complexity of automation solutions for Agile PLM at the Oracle Value Chain Summit. Presented by Tom Nelson, Principal-Product & Program Management at Xavor, this session will explore Accelerating New Product Introduction through Automation on Tuesday, February 4th at 4:05 PM. In this session, introduced by Oracle, Tom will focus on answering these questions:

  • How can various customizations make project and document management faster and simpler for users?
  • What are the types of customizations and how to choose the most appropriate one for the problem to be solved?
  • Where can companies look to find the best experience in helping them develop these customizations at a reasonable cost with measurable ROI?

The session will also highlight a customer case study that used automation to better leverage Product Portfolio Management and Product Collaboration functionality to accelerate New Product Introductions.  Sample automations that will be discussed include Project Setup, Activity Reporting, Deliverable Submissions and Gate Reviews.

Agile PLM Users: if time, efficiency and your user experience top the list of your priorities, visit us in San Jose! Visit Xavor at Booth #109 and don’t miss Tom Nelson’s presentation: Accelerating New Product Introduction through Automation, scheduled on Tuesday, February 4, from 4:05-5 PM.


Tuesday Jan 28, 2014

Is Product Lifecycle Management the Answer to Driving Innovation in Biopharma?

Kalypso is one of our PLM Premier Sponsors of the 2014 Oracle Value Chain Summit. Attending the Summit? Be sure to visit Kalypso at Booth #113 and learn more about what Kalypso has to offer in the guest blog below authored by Horst Groesser, Partner, Kalypso.


With 2014 underway, biopharma companies continue to face a variety of industry factors: patent expirations, generic competition and pricing pressure from payers that are demanding clearer demonstration of product value. The complexity that results from the drug development process, mergers and acquisitions, and ever-changing and increasing regulatory compliance requirements only adds to the list of challenges.

But the biggest challenge for the biopharma industry continues to be driving sustainable innovation and successfully commercializing new products. To address this, companies have tried various strategies including mergers and acquisitions, scientific partnering and collaborations, and expansion into emerging markets, but have yet to realize their growth targets.

Innovation in the biopharma industry is not going to get any easier, or any less complex. Despite the challenges, is there hope for biopharma companies to drive sustainable growth through innovation?

The answer is yes, but not without a caveat, of course. Innovation in biopharma is often understood as scientific breakthroughs in basic research and discovery. Biopharma companies must change this mindset. While the discovery of new molecular entities is the lifeline for companies, true innovation is not just about the science – it also requires transforming those breakthrough discoveries into marketable products and successfully launching them in highly regulated markets.

Product lifecycle management (PLM) has transformed how products are developed and commercialized in many industries over the last two decades. Can it do the same for biopharma?

Based on our experience working with other regulated, complex industries, we believe that product lifecycle management (PLM) can be instrumental in driving innovation in biopharma.

Why PLM?

PLM can help biopharma companies (1) effectively manage product data from discovery through commercialization, and (2) efficiently register and launch new products in multiple markets while assuring regulatory compliance at every stage of the process. PLM can also enable three core capabilities that enhance innovation performance:

  1. Visibility – Scientists with better visibility into one another’s work improve the chances of “connecting the dots.” Better visibility helps management set priorities and ensure resources are allocated in line with those priorities. It can also smooth the transition from research to manufacturing and commercialization.
  2. Traceability – Better traceability improves the organization’s ability to maintain compliance and address regulatory inquiries. Traceability is at the center of addressing the complexity challenge. Consider how much faster a new drug product could be launched in multiple countries in various strengths or forms if product data was globally accessible in an integrated repository for core product and product packaging data. Such a central repository would allow accelerated changes to the core product and its packaging while maintaining compliance in different regional markets. It also enables improved reuse of knowledge assets by allowing product development teams to retrace development decisions made in the past.
  3. Collaboration – Drug development is a complex, cross-functional endeavor. Increasingly, it involves partnering with researchers from many different organizations. Better collaboration enables a richer understanding of scientific challenges and more innovative product solutions.

Visibility, traceability and collaboration can have a significant impact on business processes such as regulatory submission and product launches, regulatory compliance, product packaging and labeling, and portfolio prioritization – all keys for driving product innovation success in biopharma.

What does the PLM platform look like for biopharma?

To fully describe how PLM can help enable these capabilities, we first defined the PLM platform for the biopharma industry here. Then, we explored how PLM can support a compliant product dataset; facilitate change control, packaging, labeling and artwork changes; and manage new product submissions and international registrations in a series of white papers and publications.

To help biopharma companies get started on their PLM journeys, we also offer and implement Oracle Value Chain capabilities and accelerator solutions that enable them to successfully respond to the industry challenges and sharpen their competitive edge, including:

  • Compliant product data record
  • Product change control
  • International product registrations
  • Packaging and artwork management
  • Quality management 
If you are interested in learning more about driving innovation with PLM, visit Kalypso at booth #113 at Oracle Value Chain Summit (VCS) 2014.

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