Making Cars More Social: Redefining Identity Management
By Naresh Persaud on Oct 06, 2013
When you were 16, ( or perhaps still believe you are 16) your car was the enabler to your social life providing you with the freedom and means to explore. Today your car is a platform for your life transporting your family and providing transportation to and from work. The average commute time in the US one way is 25.4 minutes. If you are on the east coast or Washington DC that time is significantly greater. In Sao Paulo Brazil, the average commute time is 43 minutes. So if we assume 1 hour a day for 52 weeks a year we can spend more than 300+ hours in our cars. Most commuters are now using their cars as mobile offices and for social time to connect with colleagues, friends and family. As a baseline the average social media user can spend 6.9 hours per month on social media sites. If your car is social enabled, you can probably double your time on Facebook.
It is not surprising that manufacturers of automobiles are taking advantage of the social revolution both as a means of providing better service to consumers and as a means of enabling consumers to connect and get more work done. The transformation is across the entire life-cyle of the automobile from innovation to consumer experience. This video provides an info-graphic of the transformation.
This new experience is redefining how we think about Identity Management and security. To connect your cars to the social network, the car needs and identity and each passenger needs an identity on the vehicles they drive. The car personalizes to each driver and becomes a platform for applications which means authorization and authentication across applications. All of this moves passenger and driver context into the foreground for automative designers. The graphic below the new requirements for security when we identity enable a car.