Monday Mar 09, 2015

Recruitment Marketing 101: What Recruiters Can Learn from Marketers

By Mike Vilimek

wow

In 1997, Steven Hankin of McKinsey & Company coined the phrase “the war for talent.” Ever since then it’s been used extensively to describe the challenges organizations face finding and attracting top talent. There are no shortage of studies and statistics to prove the existence of these challenges. Fast forward to 2014 where Josh Bersin of Bersin by Deloitte updates Mr. Hankin’s phrase with, “the war for talent is over, the talent won.

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Monday May 05, 2014

Should Recruiters Have Marketing Experience?

By Mike Vilimek

wow

The term ‘Recruitment Marketing’ has been generating a lot of buzz in recruitment circles for quite some time now. Contrary to what many recruitment technology vendors may say, Recruitment Marketing is not a product or feature, but rather an increasingly critical competency of a successful recruiting organization. 

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