Wednesday Nov 05, 2014

Why HR Needs to Think Like the CMO

By Janie Smith - Originally posted on HC Online

wow

The long-running discussion about HR’s need to have a seat at the table is one Aaron Green has always found interesting. The vice president of human capital management at Oracle said that HR had always had that seat. “At the heart of it, organisations are made up of people and HR is instrumental in that. But it's often been ignored and not because of a lack of understanding, it's a lack of marketing on the HR officer's part.

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Monday Dec 16, 2013

HR Executives Need to Think Like the CMO

By Bertrand Dussert - Originally posted on Forbes

wow

It’s no secret that chief human resources officers (CHROs) are playing more-strategic roles within enterprises. I see it in my interactions with Oracle customers: executives in the C-suite are working to grow the business in the midst of economic volatility, increasing pressure to attract and retain high-quality talent. But the competition for all-star performers is intense, and traditional job sites and employee referral programs are quickly becoming as irrelevant as your local video rental stores.

So how can CHROs better serve the business needs of their organizations and win the battle for top talent? For a growing number of CHROs, the answer is simple: think like a chief marketing officer (CMO).

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Oracle is the Human Capital Management solution of choice for more than 13,500 Oracle customers in over 140 countries, including 8 of the top 10 Fortune 500 companies and 30 of the top 40 innovative companies.

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