By HCM-Oracle on Dec 16, 2013
By Bertrand Dussert - Originally posted on Forbes
It’s no secret that chief human resources officers (CHROs) are playing more-strategic roles within enterprises. I see it in my interactions with Oracle customers: executives in the C-suite are working to grow the business in the midst of economic volatility, increasing pressure to attract and retain high-quality talent. But the competition for all-star performers is intense, and traditional job sites and employee referral programs are quickly becoming as irrelevant as your local video rental stores.
So how can CHROs better serve the business needs of their organizations and win the battle for top talent? For a growing number of CHROs, the answer is simple: think like a chief marketing officer (CMO).