Oracle Data Cloud Blog

Data-Driven Marketing

Meet your newest MVP: The fantasy footballer

Every year, football fans choose their lineups hoping to crush their competition. From the best defense to the top-rated QB, many fantasy football fans look...

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Data-Driven Events

Your attribution model is broken

This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For...

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Data-Driven Marketing

Artificial intelligence will drive consolidation in 2017

This week’s guest blog post is an abstract from the original column, published via Media Post, by Cory Treffiletti, VP Marketing & Partner Solutions, Oracle Data...

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Data-Driven Marketing

Targeting bullseyes: How contextual data is shaping programmatic audio's success

This week’s guest blog post is an abstract from the original published in The Data Source by Tim Sims, VP Inventory Partnerships, The Trade Desk. Digital audio...

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Data-Driven Marketing

Our most-read blogs of 2016: Which made the list?

This year was an exciting one, wasn’t it? From start to finish, 2016 brought both highs and lows: Ad-blocking is on the rise (as are anti-ad blockers); VR is...

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The Data Hotline

Our most-requested (and most unusual) audiences of 2016

Data-driven marketers know that quality audience targeting is key to a successful digital strategy. This year, from targeting barbecue grillers for Labor Day to...

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Measurement

Can you predict auto loan and credit card demand from mortgage activity?

This week’s guest blog post is an abstract from the original published in The Data Source by Charlie Wise, Vice President, International Research & Consulting, Tr...

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