Today most customers want their databases and systems to be always available (always on!). No one, whether it is a customer, an employee, a partner, or anyone else, wants to deal with a down system. The “seven second rule” that summarizes customers’ patience threshold is all well known in the internet driven world. In today’s fast paced world with a plethora of information and product sources available at one’s fingertips, the general level of consumer patience is greatly reduced. High availability and good performance is ever more important. But many a times, customers leave their HA and performance needs unfulfilled. Why? Because they think,
1. For middle sized businesses reliable HA hardware is expensive
2. There are significant upfront costs in setting up HA systems
3. HA systems are just hard to implement
4. There is substantial on-going management cost associated with HA systems, etc.
If a small or medium sized business used the “traditional approach” to assembling and building HA systems, then it may indeed be true that it is simply out of reach for many of these customers to deploy real HA systems.
The Oracle Database Appliance addresses this problem for these small and medium sized businesses. Not only is the Oracle Database Appliance hardware more cost effective, it is extremely easy to deploy (the deployment process takes about 1 hour total). The pay as you grow licensing model for software really directly addresses the high up-front cost issue. You can buy the highly available, robust Oracle Database Appliance at a fraction of the cost you would incur if you put a system of such capabilities together yourself. Not only that, you only pay for what you need in terms of software licensing. And you still enjoy the capability to scale WHEN you need more capacity, without the need to dump old hardware and migrate to a new hardware! I think, there cannot be a greater value proposition than this.
The other major challenge that customers have in deploying HA systems is that they may not currently have the skills within their staff to implement high availability solutions. Again, Oracle Database Appliance addresses this problem directly. With the Database Appliance the need for local HA expertise is significantly diminished. The processes associated with the entire life cycle of the product from deployment to patching to diagnostics data collection and maintenance are all streamlined and substantially automated. Customers can deploy, operate, and manage their Database Appliance environments without deep technical skills. Further, dealing with mundane things is not necessary either and the staff can focus on more important, strategic work!
What is more is that due to a standard configuration and pre-tested software and hardware, the processes associated with the deployment, management, maintenance, and diagnostics are extremely reliable and predictable. This virtually eliminates the risks typically associated with building HA systems. Now SMBs can deploy HA systems to compete in today’s world, do so at a fraction of the normal cost, and be confident that their investment can generate immediate returns.