Tammy Bednar, Will
Hutchinson, Rob Klaassens, and Mike Mrazek, Oracle Corp.
Oracle and industry analysts have seen a rapid expansion of
business intelligence and data warehouse solutions into midsize and smaller
organizations. The need to understand
how they are serving their customers, how their suppliers are serving them and
the opportunity to drive growth and cost reductions requires insights into data. ERP,
Performance Management systems and CRM/CX systems are great way to collect data
but do not provide and easy and flexible way to combine data from multiple
sources for indepth analysis.
Traditionally, midsize and smaller organizations have relied
on spreadsheets or downloads of data to a personal database to meet these
needs. However these solutions do not
scale and suffer from problems of inconsistent data, errors, manual work and
non-repeatable processes for gathering and analyzing data, leading to the
inability to respond quickly. In the
past, these organizations have not invested in business intelligence because the
perception was that a Business Intelligence or Data Warehouse Strategy was too
expensive to install and maintain. One
would have to buy and configure hardware, a database, BI and ETL tools, and
other middleware. The time, effort and
cost to support these types of solutions would typically overwhelm most midsize
IT staffs. Also, deploying these systems
can cost several hundred thousand dollars over five years, after taking into
account both out of pocket costs and the time the staff spends on BI, time
which if it were available could effectively be spent elsewhere.
Register today to attend and learn how you can replace those
Excel spreadsheets and Access databases with the type of analytics big companies
have, analytics you thought you could never afford.