Using Data and Analytics to Compete in the Age of Access and Insight
By Mharrist-Oracle on Oct 01, 2012
Organizations that use data to make better business decisions are positioned for competitive advantage. Yet, most organizations struggle to stay on top of all the information generated from transaction systems, disparate reporting systems—and all the data generated by third parties, mobile devices, e-mails, tweets, blogs, and sensors. Jeanne Johnson, global business intelligence and US data analytics lead partner at KPMG, spoke with Oracle about how to maximize the power of data.