Unlock the Value of Your Data with Analytics

By Diana Reichardt

With more than 9 billion devices now connected to the internet and 90 percent of the world’s data created in just the last two years, Oracle President Mark Hurd explained in his Thursday morning Oracle OpenWorld keynote how the explosion in structured and unstructured data is overwhelming the industry’s capacity to deal with it, and how analytics can unlock the value of that data.

Analytics, said Hurd, is about getting the right information to the right person at the right time to make the best possible decision to change an outcome. And as the volume of data grows, the challenge is being able to sort through that data at an atomic level to get to the right information.

To illustrate this point, Hurd was joined on stage by Oracle Senior Vice President of Product Development Balaji Yelamanchili to re-enact an event that occurred during the NATO Summit in Chicago last May. With Hurd playing the role of police commissioner and Yelamanchili as head of the Chicago Police rapid response team, they showed how the Oracle Business Analytics dashboard monitor provided critical information to the police department that let them monitor activity on city blocks and in social media around the summit to help make decisions and realign resources in real time.

Moving to a discussion of Oracle products, Yelamanchili described the four pillars of Oracle Business Analytics:
  • Any data, any source
  • Full range of analytics
  • Integrated analytic applications
  • On premises, on cloud, on mobile
Oracle’s strategy, he explained, is to use its engineered systems for big data, including the Oracle Exalytics In-Memory Machine, the Oracle Exadata Database Machine, and the Oracle Big Data Appliance. With more than 80 prebuilt analytic and performance management applications that are contextually integrated with business applications, Oracle’s goal is to transform insight into action.

Before leaving the stage, Hurd said the reason Oracle is the leader in business analytics is that Oracle has invested over the last couple of years in research and development as well as in the sales and technical organizations needed to bring these products to market.

Watch replays of Oracle OpenWorld keynotes

Learn more about Oracle Business Analytics


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