SMAC Stack: the Next Transformational IT Architecture

Malcolm Frank executive vice president, Strategy and Marketing at CognizantCognizant ExecutivSocial media has been dominating the consumer experience for years now. What many companies don’t realize is how it’s revolutionizing the enterprise as well—not just the technology itself, but its ability to transform an organization’s business. Malcolm Frank, executive vice president, Strategy and Marketing at Cognizant, discusses the emerging master IT architecture called the SMAC Stack, composed of social, mobile, analytics, and cloud. 
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