Leveraging the Coevolution of Marketing and IT: Growing Out of the Socially Awkward Phase

Lem Lasher, president, Global Business Solutions Group, and Chief Innovation Officer of CSCSocial media, mobility, and the cloud have given businesses entirely new ways of identifying, targeting, and serving their customers. As information and analytics become the heart of the modern corporation, the lines between traditional marketing and IT organizations are starting to blur. Lem Lasher, president, Global Business Solutions Group, and Chief Innovation Officer of CSC, believes that although this upheaval is challenging for both organizations, it doesn’t have to be a socially awkward relationship.

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