Larry Ellison: Gold-Medal Cloud Technology

In his Oracle OpenWorld keynote address Tuesday afternoon, Oracle CEO Larry Ellison discussed Oracle Fusion Applications and Oracle’s Social Relationship Management (SRM) Suite and demonstrated how to use big data—and Oracle technology—to make sure your brand is connecting with customers.   

Starting with a list of Oracle’s software-as-a-service (SaaS) applications, including Oracle human capital management and Oracle talent management solutions, Ellison explained that years of development, combined with strategic acquisitions, has created a portfolio with more SaaS applications than any other vendor and “everything you need—top to bottom—to run your enterprise in the cloud.” 

When you buy an Oracle SaaS application, Ellison said, you also get the underlying technology: Oracle builds its applications in Java using Oracle Fusion Middleware and Oracle Database, and Oracle also delivers the platform and infrastructure necessary for a comprehensive cloud approach.

Ellison showcased some of the nearly 400 customers already running Oracle Fusion Applications, such as Red Robin and Elizabeth Arden, explaining the flexible options enjoyed by Oracle Fusion Application customers. He said it is simple to move these applications from on-demand to on-premises, or to the Oracle Cloud or the newly announced Oracle Private Cloud. “You don’t have to decide now,” Ellison said.  

Ellison addressed how Oracle helps businesses reach their customers in new ways using Oracle’s SRM Suite, which he insisted was for more than marketers. The platform’s tools can help you respond to customers, find talent, and identify sales leads, he said. 

In a concluding demonstration, Ellison assumed a new identity: brand manager for Lexus, trying to identify a new spokesperson among the 2012 London Olympians. Presenting data from a real experiment conducted by Oracle’s team, Ellison explained what happened when “big data meets big iron”—meaning when 5 million tweets were analyzed in real time using Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine as well as Oracle Database, Oracle Endeca applications, and more. 

After explaining the data carefully sorted by a number of factors—including looking at the data by geographical region, filtering out athletes who were famous beyond the Olympics, such as basketball star LeBron James, and sorting for authors who also mentioned Lexus positively, Ellison revealed the big winner: women’s all-around gymnastics gold medalist Gabrielle Douglas.  


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