Shifting Complexity

Mark Hurd

By Diana Reichardt

Oracle President Mark Hurd set the context for the Monday-morning keynote at Oracle OpenWorld, saying that Oracle has a holistic, aggregate strategy for product innovation that can make things simpler for customers.

Hurd’s oft-repeated theme is tied to Oracle’s four strategic pillars:

  • Best-of-breed provided at every layer of the stack
  • Vertically integrated pieces built into differentiated solutions such as Oracle engineered systems
  • Oracle Fusion cloud applications that are modular and can be delivered in a hybrid model that is either on-premises or in the cloud
  • Industry-optimized technology that helps customers solve problems so they can become more efficient and save money

For customers tasked with both an innovation and an austerity agenda, Hurd said he believes only Oracle can tackle both of those agendas simultaneously. Oracle has modern, modular applications for the cloud and a complete offering that includes software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS).

Juan Loaiza, Oracle senior vice president, Systems Technology, provided a summary of the transformations taking place in database technology today, perhaps the largest of which is being driven by the unification of workloads on a single system. Complete solutions that integrate servers, storage, and networking can now take advantage of industry-standard, high-volume hardware for data warehousing, online transaction processing (OLTP), and database clouds in a scale-out architecture that can eliminate bottlenecks, he said.

Loaiza then introduced Oracle Exadata X3, which uses a combination of scale-out servers and storage, InfiniBand networking, smart storage, PCI Flash, smart memory caching, and hybrid columnar compression to deliver extreme performance and availability for all Oracle Database workloads. Oracle Exadata X3 systems leverage next-generation technologies to deliver significant performance enhancements, including submillisecond latency, subsecond analysis, and 10x-faster execution of parallel jobs.

Andy Mendelsohn, Oracle senior vice president of Database Server Technologies, then took the stage to talk about what’s next for Oracle Database. Mendelsohn discussed a new pluggable database architecture in which memory and processes are required only at the container layer.

Mendelsohn said that pluggable databases are perfect for SaaS because customers can each have their own, private pluggable database, but the container can be managed as a whole.

If you missed seeing the keynote live, the replay will be posted here.







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