Top 10 Reasons to Choose MySQL for Online Retail
By Bertrand Mattheli�-Oracle on Nov 04, 2010
Retail is an area where MySQL has been very popular for a long time. Leading companies like Zappos, Puma, NET-A-PORTER, Suzuki, Pricer or OKQ8 have selected it for retail applications including Sales Kiosks, Point Of Sales, Electronic Shelf Label systems and Online Stores.
According to independent research firm, Forrester Research, Inc. *, Online and Web-influenced in store sales will grow to 53 percent of total retail sales by 2014.
The retail sector has indeed undergone a colossal evolution in the past decade as new technologies have offered people greater choice in the way they shop. Winning retailers now adopt Web 2.0 technologies and best practices in order to improve their customers' online experience, cost-effectively create "buzz" about their offerings and boost their revenues.
If you want to better understand how to leverage MySQL to get the most of the opportunity the social web represents, get our Strategy/Business Whitepaper "Top 10 Reasons to Choose MySQL for Online Retail" here.
* US Online Retail Forecast, 2009 To 2014, Forrester Research, Inc., March 5, 2010