Thursday May 07, 2009

Puzzling on the Value of Bundles

Measuring values of a product bundle, particularly when the bundle contains non-equal or potentially complementary lots, has puzzled economists and business strategists alike. I don't claim to have solved the puzzle but I have puzzled on some other aspects of the problem in a short three page briefing I wrote a few weekends ago.  

Wednesday Jul 16, 2008

A Brand

"Brand" comes from old Germanic or Norse word meaning "burn." Animals are branded, demonstrating their ownership, and a commercial brand leaves a lasting impression in a target's mind. In commerce, building a brand value creates a specific investment that cannot be portable easily. Java was separate from SunSoft. Mac brand was not taken to iPod, but the Apple brand infuses both. 

A brand is a promise of satisfaction. It is a sign, a metaphor operating as an unwritten contract between a manufacturer and a consumer, a seller and a buyer, a performer and an audience, an environment and those who inhabit it, an event and those who experience it.

The consumer, buyer, audience, inhabitant, and "experiencer" (all customers) form their own feelings about what a brand means; but they can be influenced—more than most realize—by the advertising and publicity of the manufaacturer, seller, performer, environment, or event (all producers).

Branding is the process of continuous struggle between producers and customers to define that promise and meaning. To paraphrase Karl Marx, people make their own decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands' advertising, marketing, and publicity.

Matthew Healy, What is Branding? (2008)

Monday Mar 10, 2008

Systems: Exploration vs. Exploitation

When it comes to learning, systems and resources, James March has summarized it all:

Maintaining an appropriate balance between exploration and exploitation is a primary factor in system survival and prosperity. 

Tuesday Jan 09, 2007

Electronic Apple

Is Apple's move to consumer electronics complete? Has it now learned to leverage a single successful product to create and dominate a whole market segment? There are already those planning the purchase of the newest i<something>: iPhone. The fans are on the move.
About

MortazaviBlog

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today