By MortazaviBlog on Feb 27, 2007
Dear WSJ Editors,
Selectivity is the key to productive media consumption in the electronic age.
Since you already use HTML when sending the daily "IN TODAY'S PAPER from The Wall Street Journal Online" e-mail to subscribers like me, why not use the same variety of font types and sizes as the one appearing in the print edition.
The font size and type variety provide the readers with immediate visual evidence of what mattered to the editors, helping them select what they want to read.
P.S. The same problem exists in the online edition of the WSJ: Little or no font size and type variety that would parallel the paper edition's. Is this a design puzzle or is there something else behind it? A look at the online edition of The Washington Post makes it clear that they have understood this problem and taken some serious steps towards solving it.