Workplace Blogs, Wikis and Groupware

To what extent workplace blogs and wikis act as effective groupware?

A Sloan School of Management study by Wanda J. Orlikowski focuses on organizational issues in implementing groupware. Here's a central conclusion of the study.

. . . in competitive and individualistic organizational cultures--where there are few incentives or norms for cooperating or sharing expertise--groupware on its own is unlikely to engender collaboration. Such products will be interpreted as counter-cultural, and to the extent that they are used they will promote individual not group aims.

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