Why Web 2.0 Has Come to Exist?

Web 2.0 is hardly just a set of technologies clobbered together, or some specific way to interact on the web in order to be restful in mind, in protocol and in body. It is also a rather strange, modern way of living to express. However, for all those who live to express that which lies within them as talent, skill, artfulness, love, creativity and imagination, there will continue to be a boundless scope in means, even after Web 2.0 goes and something else comes in its place, as technology, as a way of cyber-being and as a way of noting ones own existence in the thin ether of what is the web of our surroundings.

There is a simple reason why Web 2.0 companies are taking off so fast.

They all focus on one important social issue: The deep need for social expression. Consumerist society based on physical belongings and ownerships has cut the space for expression so hard and so sharply from people's lives that they are now taking refuge in the cyberspace of Web 2.0. There, the basic necessity is an action other than consumption. It is about pouring out something, a photograph, a voice, a video, a link, a piece of writing, some bit of news. The pressure of consumerist society has greatly exaggerated the release mechanism of social networking, and in its turn, consumerist models of advertising and ownership have taken up new domicile in the cyber-social, with acquisitions to bring together enough cyberproperty to build new malls and shopping lanes. However, social pressure towards pure self-expression knows no bounds. It cannot be bottled up, and all constraints lead to new ways of being its effusive self in the wonders of new paths that the new consumerist constraints insist on making available by closing the existing paths. All eliminated paths are sign-posts to new paths to take because paths to expression are infinite and cannot be bounded by shackles of one form or another no matter how invisible we try to make them.

What is the lesson to be learned? Find new ways to allow self-expression and communal expression and you have found a way to assist people to carry the burden of their imagination which has been bottled in well-labled boxes and containers. You will not liberate them but you will assist them to rediscover what it means to create, to be imaginative and to leave behind a valuable trace of their everyday experience. But beware of the duration of the digital, and yes, the durability of the paper made of mere pulp!

Business success becomes a corollary that will follow those who are intelligent to their emotional antennas, and because our emotional world has a complex geography---vast and impossible to explore in fullness---opportunities abound for us to learn more, to create through arts of all kinds what gives expression to its limitless terrain.

  
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